UKY MAS 101 EXAM 1 QUESTIONS AND VERIFIED
ANSWERS
media convergence - ANSWER the situation in which multiple media systems
co-exist and where media content flows fluidly across them
culture - ANSWER symbols of expression that individuals, groups, and
societies use to make sense of daily life and to articulate their values, beliefs,
values, material resources, and social practices that comprise a whole way of
life
folk culture - ANSWER practiced by a small, homogeneous group living in an
isolated area, resistance to change and controlled by tradition
media literacy - ANSWER to become a critical consumer of mass media
institutions and engaged participant who accepts part of the responsibility for
the shape and direction of media culture
subculture - ANSWER co-exists with dominant culture, exists in opposition to
dominant culture
popular culture - ANSWER those cultural tests, artifacts, and practices are
which are attractive to large numbers of people and which are often mass
produced on a global scale
narrative - ANSWER storytelling's, exposition, rising action, climax, falling
action, and denouement
high culture - ANSWER "elite", opera, art, philosophy, classical literature,
foreign films
middle culture - ANSWER has both aspects of high culture and low culture
, low culture - ANSWER think "popular", more intellectually accessible, soap
operas, comic books, rock music, video games, most TV
skyscraper model - ANSWER the lowest levels are considered low culture, the
higher it is the tougher it is to get the gist of the media
map model - ANSWER we judge forms of culture as good or bad based on a
combination of personal taste and the aesthetic judgements a society makes at
particular historical times
modernism - ANSWER an attitude shaped by rationality, the scientific method,
and the ethos of individualism
postmodernism - ANSWER an attitude shaped by the information age, popular
culture, mobility, and ethos of collaboration
digitalization - ANSWER a technical specification describing the way media
are recorded and/or transmitted, translates in a language of 0s and 1s
public goods - ANSWER not destroyed or used up in the process of consuming
them, one person's possession of a public good does not deny possession of it by
other "non-rivalrous"
experience goods - ANSWER the consumer cannot accurately or fully assess
an "experience good" until purchasing (or consuming) it, significant risk in
producing experience goods
economies of scale - ANSWER the average cost - and marginal cost - of an
commodity decreases with expansion of production output, in media the
marginal cost of expanding output is very low
the long tail - ANSWER in media/information industries, 80% of the profits are
made from 20% of the products, digital distribution creates more profitable
opportunities for niche and back-catalogue products - not just the blockbusters -
thus fattening the long tail
ANSWERS
media convergence - ANSWER the situation in which multiple media systems
co-exist and where media content flows fluidly across them
culture - ANSWER symbols of expression that individuals, groups, and
societies use to make sense of daily life and to articulate their values, beliefs,
values, material resources, and social practices that comprise a whole way of
life
folk culture - ANSWER practiced by a small, homogeneous group living in an
isolated area, resistance to change and controlled by tradition
media literacy - ANSWER to become a critical consumer of mass media
institutions and engaged participant who accepts part of the responsibility for
the shape and direction of media culture
subculture - ANSWER co-exists with dominant culture, exists in opposition to
dominant culture
popular culture - ANSWER those cultural tests, artifacts, and practices are
which are attractive to large numbers of people and which are often mass
produced on a global scale
narrative - ANSWER storytelling's, exposition, rising action, climax, falling
action, and denouement
high culture - ANSWER "elite", opera, art, philosophy, classical literature,
foreign films
middle culture - ANSWER has both aspects of high culture and low culture
, low culture - ANSWER think "popular", more intellectually accessible, soap
operas, comic books, rock music, video games, most TV
skyscraper model - ANSWER the lowest levels are considered low culture, the
higher it is the tougher it is to get the gist of the media
map model - ANSWER we judge forms of culture as good or bad based on a
combination of personal taste and the aesthetic judgements a society makes at
particular historical times
modernism - ANSWER an attitude shaped by rationality, the scientific method,
and the ethos of individualism
postmodernism - ANSWER an attitude shaped by the information age, popular
culture, mobility, and ethos of collaboration
digitalization - ANSWER a technical specification describing the way media
are recorded and/or transmitted, translates in a language of 0s and 1s
public goods - ANSWER not destroyed or used up in the process of consuming
them, one person's possession of a public good does not deny possession of it by
other "non-rivalrous"
experience goods - ANSWER the consumer cannot accurately or fully assess
an "experience good" until purchasing (or consuming) it, significant risk in
producing experience goods
economies of scale - ANSWER the average cost - and marginal cost - of an
commodity decreases with expansion of production output, in media the
marginal cost of expanding output is very low
the long tail - ANSWER in media/information industries, 80% of the profits are
made from 20% of the products, digital distribution creates more profitable
opportunities for niche and back-catalogue products - not just the blockbusters -
thus fattening the long tail
