Theories of Motivation
, Abraham Maslow
- Psychologist Abraham Maslow first developed his
famous theory of individual development and
motivation in the 1940’s.
- He suggested that human beings have a hierarchy of
needs. That is, that all humans act in a way which will
address basic needs, before moving on to satisfy
other, so-called higher level needs.
Advantages
- Simple to understand
- It takes into account human nature
- Relevant in all fields
Disadvantages
- Not all individuals think the same
- Cultural differences
- Difficult to measure
, Abraham Maslow
- Psychologist Abraham Maslow first developed his
famous theory of individual development and
motivation in the 1940’s.
- He suggested that human beings have a hierarchy of
needs. That is, that all humans act in a way which will
address basic needs, before moving on to satisfy
other, so-called higher level needs.
Advantages
- Simple to understand
- It takes into account human nature
- Relevant in all fields
Disadvantages
- Not all individuals think the same
- Cultural differences
- Difficult to measure
