(positivist
-
·
pre coded list
of answers (e .
g
: Yes ,
no, agree or disagree).
·
POSTAL -people are more
likely to
actually
·
ONLI
STRENGTHS LIMITATIONS complete questionnare in their own time
, at home complet
④ more ④ more
exey to gain final judgement Validity likely to be honest Cit's anonymous
· ->
I no one
answers are
li
is their to is thei
quantitie vague + people influenced their answers).
·
data may lie
O ⑦
may recive/full
Practical
·
straight forward ↳
shallow data in questionnare
-
+
wrong person
very
↳ ↳ hard to
gain ⑦ questions be misunder stood quest
easy to collect
may .
·
Representitive >
-
larger sample verstehen .
⑦ quest
OPEN QUESTIONS -
(interpretirist). ·
FACE-TO-FACE OTELEPHONE
·
e require
Open ended more than a one word response
. ⑦ questions can be explained and clarified if necessary E people mo
STRENGTHS LIMITATIONS Ohigher chance
by social desirability exect ⑦ Qs can b
↳
give answers they think O
gain validity > desirable
. chance
·
verstehen might not be
·
are more
-
Otime consuming compared ⑦ time
qualitative data right long sey completion questionnaires.
·
Dothere a to answer to
c
·
practicality >
-
takes longer +
is harder to handle +
compare
.
, ,
( I - 7
-c
1) # -
(
f (
L (
S
er a
wate
, 2 -
m m
-
a list
of questions densed for the purpose
of gathering
enformation about respondents
.
↳
favoured by positivists .
DETACHMENT & OBJECTIVITY -
·
unbiased (valia) as sociologists involvement is kept to a minimum PRACTICAL
m
-
screngens ↳
Qs
postal questionnares limited and superficial data
> ·
-
little to no contact .
as
PRACTICAL > -
REPRESENTATIVENESS
- are brief
↳
·
Quick and cheap
+ gather large amounts of geographicallyd
·
collect into from large no of people may need to oper incentive (prize draws to persua
↳
Wide spread data > easily quantifiable
, no internever wider population complete your
needed
truly representative of respondents to >
costly
-
-
.
(2001)
DEWSON & CONNOR 4 000 "researchers more attention to representitive sample
->
posted , questionnares LOW RESPONSE RATE -
,