Test Bank For Electronic Commerce: A Managerial and Social Networks Perspective (Business and Economics) By Turban / Lee / King / Liang

Test Bank

Electronic Commerce: A Managerial And Social
Networks Perspective (Business And Economics)
By Turban / Lee / King / Liang


9th Edition

,Electronic Commerce 9th Edition (Turban / Lee / King / Liang /
Turban)Chapter 1 Overview Of Electronic Commerce

1.1 True/False

1) Radio frequency identification (Rfid) chips were used to prevent counterfeit tickets and
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toensure the safety of the athletes' food at the 2008 olympics in beijing.
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Answer: true K


Diff: 2 K Page ref: 2 K K


Aacsb standard: use of information technology
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2) Electronic commerce (Ec) is the process of buying, selling, transferring, or
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exchangingproducts, services, and/Or information via the internet only.
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Answer: false K


Diff: 2 K Page ref: 4 K K


Aacsb standard: use of information technology
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3) Ec can be conducted over the public internet or privately-Owned
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intranets.answer: true
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Diff: 1 K Page ref: 4 K K




4) In the field, a sales representative writes notes with a mobile handwriting-Recognition
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computerimmediately after a sales call. this can be viewed as an business-To-Business ec
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activity. answer: false
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Diff: 2 K Page ref: 5 K K


Aacsb standard: reflective thinking
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5) From a service perspective, ec allow governments, firms, consumers, and management to
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bothcut service costs and improve the quality and speed of customer service.
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Answer: true K


Diff: 2 K Page ref: 5 K K


Aacsb standard: use of information technology
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6) An extranet is a network that uses private corporate networks to link together multiple
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intranets.answer: false
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Diff: 2 K Page ref: 7 K K




7) An example of business-To-Consumer (B2c) is when dell provides customer service online
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bycollaborating electronically with its partners.
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Answer: false K


Diff: 2 K Page ref: 7 K K

,8) Emarketer estimated that retail e-Commerce sales would decrease approximately 1.6 percent
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Kin2009.
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Answer: false K


Diff: 2 Page ref: 7
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9) Network infrastructures include cell phones and other electronic devices that are located
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invarious locations by telecommunications networks, including wireless ones.
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Answer: true K


Diff: 2 Page ref: 8
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Aacsb standard: use of information technology
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10) The final participants in b2b transactions are consumers.
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answer: false
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Diff: 1 Page ref: 9
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11) When retromedia inc. purchases godiva chocolates as gifts for its employees and has godiva
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mail them directly to the recipient, retromedia is engaged in b2b2c.
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Answer: true K


Diff: 2 Page ref: 9, 10
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12) Doing your banking on an iphone is an example of m-
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Commerce.answer: true K K


Diff: 2 Page ref: 11
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Aacsb standard: use of information technology
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13) Ec's future is now being shaped largely by the worldwide oil and financial
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crises.answer: false
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Diff: 3 Page ref: 13
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Aacsb standard: reflective thinking
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14) Despite the failures of individual companies, the total volume of ec has been growing by 5
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to7 percent every year.
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Answer: false K


Diff: 2 Page ref: 13
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15) E-Commerce 2.0 is based primarily on blogs and corporate-Sponsored
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collaboration.answer: false
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Diff: 1 Page ref: 13
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16) In effect, in a social network there are online and offline communities of people with
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similarinterests.
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Answer: false K


Diff: 2 Page ref: 17
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, 17) Enterprise-Oriented networks are social networks whose primary objective is to K K K K K K K K K


Kfacilitatebusiness. K


Answer: true K


Diff: 1 K Page ref: 17 K K




18) Economic, legal, societal, and technological factors have created a highly competitive
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businessenvironment in which customers are becoming less powerful.
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Answer: false K


Diff: 2 K Page ref: 27 K K




19) The financial/Economic crisis of 2008-2009 has resulted in many companies going out
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ofbusiness or being acquired by other companies.
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Answer: true K


Diff: 1 K Page ref: 27 K K




20) Business models are a subset of a business plan or business case and refer to methods of
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doingbusiness by which a company can generate revenue.
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Answer: true K


Diff: 2 K Page ref: 30 K K




21) A business model outlines how the organization or the ec project will generate
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revenuethrough sales, transaction fees, advertising fees, affiliate fees, or other revenue
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sources. answer: false
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Diff: 2 K Page ref: 30 K K




22) A value proposition refers to the tangible and intangible benefits that a company can
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derivefrom using ec—Making it an important part of the marketing plan.
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Answer: true K


Diff: 2 K Page ref: 33 K K




23) Affiliate marketing is an ec business model of word-Of-Mouth marketing in which
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customerspromote a product or service to friends or other people.
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Answer: false K


Diff: 2 K Page ref: 34 K K




24) The web site http://Chemconnect.Com for the chemical industry is an example of
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specialinterest vertical marketplaces that concentrate on one industry.
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Answer: true K


Diff: 1 K Page ref: 34 K K




25) The branch of philosophy that deals with what is considered to be right and wrong is known
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ascorporate governance.
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Answer: false K


Diff: 1 K Page ref: 34 K K