Page | 1
AIPMM- CPM EXAM QUESTIONS
AND CORRECT ANSWERS(VERIFIED
ANSWERS)/NEWEST UPDATE✓
Question: Nature and characteristic of a service
Answer:
intangibility
inseparability
variability
perishability
Question: What are the 4 Kotler's Market Strategies?
Answer:
Product
Price
Promotion
Place
Question: What are Porter's 5 forces?
Answer:
Intensity of Competitive Rivalry
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers
Question: What are the 7 phases of PLC?
, Page | 2
Answer:
Conceive
Plan
Develop
Qualify
Launch
Deliver
Retire
Question: What are the steps of NPD? (Phases)
Answer:
Conceive
Plan
Develop
Qualify
Question: What is the strategy for existing market/existing product? (Ansoff's
Growth Matrix)
Answer:
Market Penetration
Question: What is the strategy for existing market/new product? (Ansoff's
Growth Matrix)
Answer:
Product Development
, Page | 3
Question: What is the strategy for NEW market/existing product? (Ansoff's
Growth Matrix)
Answer:
Market Development
Question: What is the strategy for new market/new product? (Ansoff's
Growth Matrix)
Answer:
Diversification
Question: Market Objective: Gain awareness
Competition: None
Product: One
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited
Answer:
Introduction
Question: Market Objective: Stress differentiation
Competition: Growing
Product: More version
Price: Gain market share
Promotion: Competitive differences
Place: more outlets
Answer:
Growth
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Question: Market Objective: Maintain brand loyalty
Competition: Many
Product: Full
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets
Answer:
Maturity
Question: Market Objective: Harvest/Deletion
Competition: Reduced
Product: Best Sellers
Price: Stay profitable
Promotion: Reduced
Place: Few
Answer:
Decline
Question: Owns strategy
Market expert
Business case dev expert
Presents needs
Answer:
Product Manager roles
Question: Market strategy
AIPMM- CPM EXAM QUESTIONS
AND CORRECT ANSWERS(VERIFIED
ANSWERS)/NEWEST UPDATE✓
Question: Nature and characteristic of a service
Answer:
intangibility
inseparability
variability
perishability
Question: What are the 4 Kotler's Market Strategies?
Answer:
Product
Price
Promotion
Place
Question: What are Porter's 5 forces?
Answer:
Intensity of Competitive Rivalry
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers
Question: What are the 7 phases of PLC?
, Page | 2
Answer:
Conceive
Plan
Develop
Qualify
Launch
Deliver
Retire
Question: What are the steps of NPD? (Phases)
Answer:
Conceive
Plan
Develop
Qualify
Question: What is the strategy for existing market/existing product? (Ansoff's
Growth Matrix)
Answer:
Market Penetration
Question: What is the strategy for existing market/new product? (Ansoff's
Growth Matrix)
Answer:
Product Development
, Page | 3
Question: What is the strategy for NEW market/existing product? (Ansoff's
Growth Matrix)
Answer:
Market Development
Question: What is the strategy for new market/new product? (Ansoff's
Growth Matrix)
Answer:
Diversification
Question: Market Objective: Gain awareness
Competition: None
Product: One
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited
Answer:
Introduction
Question: Market Objective: Stress differentiation
Competition: Growing
Product: More version
Price: Gain market share
Promotion: Competitive differences
Place: more outlets
Answer:
Growth
, Page | 4
Question: Market Objective: Maintain brand loyalty
Competition: Many
Product: Full
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets
Answer:
Maturity
Question: Market Objective: Harvest/Deletion
Competition: Reduced
Product: Best Sellers
Price: Stay profitable
Promotion: Reduced
Place: Few
Answer:
Decline
Question: Owns strategy
Market expert
Business case dev expert
Presents needs
Answer:
Product Manager roles
Question: Market strategy
