APR Exam Practice Questions With
Correct Solution.
You are responsible for an internal employee newsletter. A freelance photographer
provides several photos you intend to use in the next issue. Your supervisor quickly
reviews and approves the newsletter before leaving for an extended vacation. You
are nearing your deadline and in final preparation of the files, you notice fine print
copyright information by the photographer in the corner of the images. Which one of
the following is the best course of action?
A) This is work for hire so you can follow the directive of your supervisor and
proceed with publication of the newsletter.
B) Contact the freelance photographer directly to get verbal approval for publication.
C) Coordinate with your legal counsel to review the contract terms before taking
further action.
D) Include the copyright information from the photographer in the photo caption and
proceed with publication of the newsletter. - Answer C) Coordinate with your legal
counsel to review the contract terms before proceeding with publication. (EPR 10th,
pgs 157-158 and PR: S&T 10th, pgs 302-303)
You are the public relations manager at a automotive manufacturer, reporting to the
company president. Your company is about to announce an expansion, which will be
a major economic boost for the community, at a press conference. Your boss would
like to share some additional details about the acquisition "off the record" with
several community partners following the press conference at a VIP event, which
some media may attend. What counsel would you offer your boss?
1. We trust our partners and this will improve our community relations
2. It is acceptable to share these details if we inform the audience that what we
share is off the record
3. It is acceptable to share these details if reporters do not attend the event
4. You should never share things off the record unless you really want it t get out -
Answer 4. You should never share things off the record unless you really want it t get
out
(EPR p.231)
Which of the following two statements are correct in order for you to use these
photos in ads?
A. The company hired and paid the photographer for the professional event photos
and owns them for future use.
B. These photos can only be used if the photographer has provided written
permission to reproduce the event photos beyond the original purpose of an internal
newsletter.
C.The employees and family members photographed must have a signed consent
release to have their photos used in an ad for the company.
D. Company employees are not required to sign releases, but their family members
would need to have signed releases to be used in the ads - Answer B. These photos
Page 1 of 27
,APR Exam Practice Questions With
Correct Solution.
can only be used if the photographer has provided written permission to reproduce
the event photos beyond the original purpose of an internal newsletter.
C.The employees and family members photographed must have a signed consent
release to have their photos used in an ad for the company.
Reference: Public Relations Strategies and Tactics (10th ed): Page 298: Photo
Releases and Page 302: Photography and Artwork.
As the internal communications officer of a large corporation, You've discovered
numerous unofficial newsletters being published and distributed to 3,000 employees
without your knowledge. On further investigation you discover in each newsletter a
national ad appeared with the copyright symbol listed, but with digital modifications
made to each ad changing the color and size. What three significant copyright laws
were violated here?
A. Downloading materials from the Internet, Fair Use, and Statutory Copyright
B. Product Publicity, Photography & Artwork, Copyright Act
D. Common law copyright, Fair Use Doctrine, and Infringement
E. Trademark Infringement, Digital Millennium Copyright Act (DMCA), and Copyright
Infringement. - Answer E. Trademark Infringement, Digital Millennium Copyright Act
(DMCA), and Copyright Infringement.
(EPR, pg. 157-163; S&T, pg. 301-310)
Verify this answer - I think it may be wrong
You assign your intern the job of finding a royalty free image to illustrate a blog. She
brings back a great photo - it's from BING images.
What law do you talk to her about?
A) Copyright
B) Plagiarism
C) Slavish copyright
D) Defamation - libel - Answer A. the image on Bing may be copyrighted, you need
to show her how to check.
Plagiarism is when you pass off someone's else's work as your own or without
attribution; Slavish copyright is when you copy word for word, and defamation-libel is
when you disseminate a public falsehood about a person or organization.
Jonah Lehrer, the 31 year old wunderkind author of Imagine, was recently fired from
the New Yorker. He was caught for several violations - made up quotes including
one attributed to Bob Dylan. A Dylan scholar hounded him for the source and Jonah
had to confess he made it up. The publisher of Wired.com hired a journalism
Page 2 of 27
, APR Exam Practice Questions With
Correct Solution.
professor to review his work for authenticity. The professor discovered Lehrer
paraphrased without attribution and some of his conclusions were found to be from
the work of another scientist.
Which of the above are violations of copyright?
A) Making up quotes
B) Paraphrasing without attribution
C) Copying another scientist's work for his own book - Answer Correct answer: C.
a is unethical, b is plagiarism.
Your new employee forgot to get an intern to sign a release form for her photo for the
annual report. He also secretly recorded a phone conversation with a client that he
was afraid would turn confrontational. As you debate whether to keep this employee
in your agency, you have him write an essay on which of the following torts? Choose
2.
A) Public disclosure
B) False Light
C) Intrusion
D) Appropriation - Answer Correct answer - C & D.
Secretly recording a conversation is a violation of intrusion and using a person's
image or name without their permission is Appropriation.
a is embarrassing facts or pictures that come out in public and B is when a truthful
statement is out of context and puts a person or organization in a misleading context.
Your public relations department wants to share a magazine article from another
nonprofit organization with your members. For which of the following scenarios
would you need to obtain permission from the copyright owner to share the article?
(Choose 3.)
A) If you email the article to the members of your organization
B) If you send the members of your organization a link to the article on the other
organization's website
C) If you distribute the article to the members of your organization at its annual
meeting
D) If you reprint the article in your organization's newsletter - Answer A, C, D
[From Cutlip & Center's Effective Public Relations, 11th ed., p. 140]
It is election season and you are the public relations rep for a mayoral campaign in a
fairly conservative town. It has been a tight race and there are only a few weeks left
until Election Day. While looking for material for the next round of commercials, a
campaign staffer hands you a transcript containing unflattering information about the
opponent and illicit affairs he's had with several women other than his wife. The
staffer said that this information was overheard by a former staffer of the opponent
Page 3 of 27
Correct Solution.
You are responsible for an internal employee newsletter. A freelance photographer
provides several photos you intend to use in the next issue. Your supervisor quickly
reviews and approves the newsletter before leaving for an extended vacation. You
are nearing your deadline and in final preparation of the files, you notice fine print
copyright information by the photographer in the corner of the images. Which one of
the following is the best course of action?
A) This is work for hire so you can follow the directive of your supervisor and
proceed with publication of the newsletter.
B) Contact the freelance photographer directly to get verbal approval for publication.
C) Coordinate with your legal counsel to review the contract terms before taking
further action.
D) Include the copyright information from the photographer in the photo caption and
proceed with publication of the newsletter. - Answer C) Coordinate with your legal
counsel to review the contract terms before proceeding with publication. (EPR 10th,
pgs 157-158 and PR: S&T 10th, pgs 302-303)
You are the public relations manager at a automotive manufacturer, reporting to the
company president. Your company is about to announce an expansion, which will be
a major economic boost for the community, at a press conference. Your boss would
like to share some additional details about the acquisition "off the record" with
several community partners following the press conference at a VIP event, which
some media may attend. What counsel would you offer your boss?
1. We trust our partners and this will improve our community relations
2. It is acceptable to share these details if we inform the audience that what we
share is off the record
3. It is acceptable to share these details if reporters do not attend the event
4. You should never share things off the record unless you really want it t get out -
Answer 4. You should never share things off the record unless you really want it t get
out
(EPR p.231)
Which of the following two statements are correct in order for you to use these
photos in ads?
A. The company hired and paid the photographer for the professional event photos
and owns them for future use.
B. These photos can only be used if the photographer has provided written
permission to reproduce the event photos beyond the original purpose of an internal
newsletter.
C.The employees and family members photographed must have a signed consent
release to have their photos used in an ad for the company.
D. Company employees are not required to sign releases, but their family members
would need to have signed releases to be used in the ads - Answer B. These photos
Page 1 of 27
,APR Exam Practice Questions With
Correct Solution.
can only be used if the photographer has provided written permission to reproduce
the event photos beyond the original purpose of an internal newsletter.
C.The employees and family members photographed must have a signed consent
release to have their photos used in an ad for the company.
Reference: Public Relations Strategies and Tactics (10th ed): Page 298: Photo
Releases and Page 302: Photography and Artwork.
As the internal communications officer of a large corporation, You've discovered
numerous unofficial newsletters being published and distributed to 3,000 employees
without your knowledge. On further investigation you discover in each newsletter a
national ad appeared with the copyright symbol listed, but with digital modifications
made to each ad changing the color and size. What three significant copyright laws
were violated here?
A. Downloading materials from the Internet, Fair Use, and Statutory Copyright
B. Product Publicity, Photography & Artwork, Copyright Act
D. Common law copyright, Fair Use Doctrine, and Infringement
E. Trademark Infringement, Digital Millennium Copyright Act (DMCA), and Copyright
Infringement. - Answer E. Trademark Infringement, Digital Millennium Copyright Act
(DMCA), and Copyright Infringement.
(EPR, pg. 157-163; S&T, pg. 301-310)
Verify this answer - I think it may be wrong
You assign your intern the job of finding a royalty free image to illustrate a blog. She
brings back a great photo - it's from BING images.
What law do you talk to her about?
A) Copyright
B) Plagiarism
C) Slavish copyright
D) Defamation - libel - Answer A. the image on Bing may be copyrighted, you need
to show her how to check.
Plagiarism is when you pass off someone's else's work as your own or without
attribution; Slavish copyright is when you copy word for word, and defamation-libel is
when you disseminate a public falsehood about a person or organization.
Jonah Lehrer, the 31 year old wunderkind author of Imagine, was recently fired from
the New Yorker. He was caught for several violations - made up quotes including
one attributed to Bob Dylan. A Dylan scholar hounded him for the source and Jonah
had to confess he made it up. The publisher of Wired.com hired a journalism
Page 2 of 27
, APR Exam Practice Questions With
Correct Solution.
professor to review his work for authenticity. The professor discovered Lehrer
paraphrased without attribution and some of his conclusions were found to be from
the work of another scientist.
Which of the above are violations of copyright?
A) Making up quotes
B) Paraphrasing without attribution
C) Copying another scientist's work for his own book - Answer Correct answer: C.
a is unethical, b is plagiarism.
Your new employee forgot to get an intern to sign a release form for her photo for the
annual report. He also secretly recorded a phone conversation with a client that he
was afraid would turn confrontational. As you debate whether to keep this employee
in your agency, you have him write an essay on which of the following torts? Choose
2.
A) Public disclosure
B) False Light
C) Intrusion
D) Appropriation - Answer Correct answer - C & D.
Secretly recording a conversation is a violation of intrusion and using a person's
image or name without their permission is Appropriation.
a is embarrassing facts or pictures that come out in public and B is when a truthful
statement is out of context and puts a person or organization in a misleading context.
Your public relations department wants to share a magazine article from another
nonprofit organization with your members. For which of the following scenarios
would you need to obtain permission from the copyright owner to share the article?
(Choose 3.)
A) If you email the article to the members of your organization
B) If you send the members of your organization a link to the article on the other
organization's website
C) If you distribute the article to the members of your organization at its annual
meeting
D) If you reprint the article in your organization's newsletter - Answer A, C, D
[From Cutlip & Center's Effective Public Relations, 11th ed., p. 140]
It is election season and you are the public relations rep for a mayoral campaign in a
fairly conservative town. It has been a tight race and there are only a few weeks left
until Election Day. While looking for material for the next round of commercials, a
campaign staffer hands you a transcript containing unflattering information about the
opponent and illicit affairs he's had with several women other than his wife. The
staffer said that this information was overheard by a former staffer of the opponent
Page 3 of 27
