MKT 201 Chapter 10 Exam Questions and Answers Already Passed Latest Update 2025-2026
1) ________ includes a buyer, a seller, and a product or service and other factors.
A) Seller consumption
B) Buyer consumption
C) Consumption situation
D) None of the above - Answers C
2) According to the consumer behavior model presented in the text, the ________ includes the shopping
experience, point-of-purchase stimuli, and sales interactions.
A) antecedent state
B) post-purchase process
C) cognitive process
D) purchase environment - Answers D
3) Which of the following is considered a post-purchase process?
A) The shopping experience
B) Mood
C) Consumer satisfaction
D) Shopping orientation - Answers C
4) A ________ includes a buyer, a seller, a product or service and other factors, such as how the physical
environment makes one feel.
A) post-purchase process
B) purchase process
C) consumption situation
D) psychological situation - Answers C
5) The day reconstruction method requires a respondent to ________.
A) dispose of any unused product during a specified period of time
B) keep a record of everything he or she recycles during the month
, C) try to remember what he or she did a month ago on the same day of the week
D) keep a diary of everything he or she did during the day - Answers D
6) Others who are present in a consumer's physical and social environment when purchases are made
are called ________.
A) co-consumers
B) by-standers
C) purchase competitors
D) challengers - Answers A
7) Which of the following is an unpleasant psychological state?
A) Density
B) Arousal
C) Crowding
D) Expectancy - Answers C
8) Allison Chewie felt she was always pressed for time; she was feeling ________.
A) time pressure
B) time poverty
C) psychological time
D) social time - Answers B
9) Which dimension of psychological time includes the categorization of "time for me"?
A) Temporal orientation dimension
B) Planning orientation dimension
C) Social dimension
D) Polychromic dimension - Answers C
10) A ________ orientation dimension distinguishes between people who prefer to do one thing at a
time and those who have multitasking timestyles.
A) social
1) ________ includes a buyer, a seller, and a product or service and other factors.
A) Seller consumption
B) Buyer consumption
C) Consumption situation
D) None of the above - Answers C
2) According to the consumer behavior model presented in the text, the ________ includes the shopping
experience, point-of-purchase stimuli, and sales interactions.
A) antecedent state
B) post-purchase process
C) cognitive process
D) purchase environment - Answers D
3) Which of the following is considered a post-purchase process?
A) The shopping experience
B) Mood
C) Consumer satisfaction
D) Shopping orientation - Answers C
4) A ________ includes a buyer, a seller, a product or service and other factors, such as how the physical
environment makes one feel.
A) post-purchase process
B) purchase process
C) consumption situation
D) psychological situation - Answers C
5) The day reconstruction method requires a respondent to ________.
A) dispose of any unused product during a specified period of time
B) keep a record of everything he or she recycles during the month
, C) try to remember what he or she did a month ago on the same day of the week
D) keep a diary of everything he or she did during the day - Answers D
6) Others who are present in a consumer's physical and social environment when purchases are made
are called ________.
A) co-consumers
B) by-standers
C) purchase competitors
D) challengers - Answers A
7) Which of the following is an unpleasant psychological state?
A) Density
B) Arousal
C) Crowding
D) Expectancy - Answers C
8) Allison Chewie felt she was always pressed for time; she was feeling ________.
A) time pressure
B) time poverty
C) psychological time
D) social time - Answers B
9) Which dimension of psychological time includes the categorization of "time for me"?
A) Temporal orientation dimension
B) Planning orientation dimension
C) Social dimension
D) Polychromic dimension - Answers C
10) A ________ orientation dimension distinguishes between people who prefer to do one thing at a
time and those who have multitasking timestyles.
A) social
