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Planning and Presenting a Professional Business Pitch

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This document supports the development and justification of a professional business pitch. It includes a written business plan with detailed financial forecasts (start-up costs, revenue projections, break-even analysis), marketing strategy, and an operational plan. The document provides a rationale for the decisions made and outlines the risks and solutions associated with launching the business. This work complements the PowerPoint pitch and prepares the learner to confidently present and defend their idea to an audience or panel.

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Unit 19 assignment 2




24 MARCH 2025

, Introduction:................................................................................................3
Marketing Plan:............................................................................................3
Strategy of the business:..........................................................................3
Objectives:................................................................................................3
Logo:.........................................................................................................4
Competitor Analysis:.................................................................................4
Customer Journey:....................................................................................5
Pricing Strategy:..........................................................................................5
Break Even and Margin of Safety:................................................................6
Cashflow statement:....................................................................................6
Sales forecast:.............................................................................................7
Profit and Loss Account...............................................................................7
Forecasted Income Statement for the Trading Period:.................................8
....................................................................................................................9
Opening and closing statements.................................................................9
Opening Statements:................................................................................9
Closing Statements:.................................................................................9
Legislative considerations...........................................................................9
Viability and Risk Assessment...................................................................10
Research Log:............................................................................................11
References:................................................................................................12




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