DMI 2 - Content Marketing UPDATED
ACTUAL Exam Questions and CORRECT
Answers
Content Marketing - CORRECT ANSWER - formats, types, styles → consideration funnel
→ ROI
Content Marketing benefits - CORRECT ANSWER - grow, recruit, ^ SEO, generate leads,
enhance affinity
Types of effective content - CORRECT ANSWER - relevant, personalized, educational,
solve problems, CTA, demonstrate
Content groups - CORRECT ANSWER - topical
evergreen
Topical content - CORRECT ANSWER - news/trends, time-sensitive, v lifespan, ^
backlinks, relevant fit
Evergreen content - CORRECT ANSWER - main content, ^ ROI, focus on needs, ^
lifespan, ^ traffic, not promotional content (tutorials, FAQs, case studies)
Stages of the buyer's journey / aligning content to the buying cycle - CORRECT
ANSWER - - Awareness - Visuals = general proposition in the market. Offer USPs (you
vs competitors)
- Interest - ^ attention span = longer content (blog, videos, podcast, ebook, infographics).
Exciting.
- Consideration - incentivize trials (give a taste), community management, social engagement.
Testimonials.
- Conversion - retarget = lead nurturing + value → sale/feedback
, - Retention - SM & customer service. Retarget. User generated content.
reviews/discounts/rewards.
Community management - CORRECT ANSWER - After publication. Manage issues
before they become a bigger problem.
- Gain valuable insight/feedback - SM. Digital/content marketing. Customer feedback → reward.
- Turn customers into loyal fans - interact. Hero-ing user content. Thanking them.
- Drive repeat sales - ^ credibility & trust
- Network - like-minded businesses, individuals & affiliates
Content Marketing Strategy - CORRECT ANSWER - evolving process, content, goals,
formats
6 phases of content marketing strategy - CORRECT ANSWER - 1. Research - audience
location & formats. Audience listening, audits, segmentation & platform research
2. Plan - KPIs = needs/ pain points. Resources, channels, education
3. Create & curate
4. Publish - platform selection, content promotion & content outreach
5. Measure - social listening, monthly content reports & content audits
6. Strategize - implement insight & analytics results
Social Listening - CORRECT ANSWER - tracking what people say about you & online
conversation & channels & platforms = insight on target audience = business proposition =
personalized engagement
Social Listening benefits - CORRECT ANSWER - - Identify opportunities - platform
usage. Conversations. Refocus content.
- Spot potential risks - identify issues/threats
ACTUAL Exam Questions and CORRECT
Answers
Content Marketing - CORRECT ANSWER - formats, types, styles → consideration funnel
→ ROI
Content Marketing benefits - CORRECT ANSWER - grow, recruit, ^ SEO, generate leads,
enhance affinity
Types of effective content - CORRECT ANSWER - relevant, personalized, educational,
solve problems, CTA, demonstrate
Content groups - CORRECT ANSWER - topical
evergreen
Topical content - CORRECT ANSWER - news/trends, time-sensitive, v lifespan, ^
backlinks, relevant fit
Evergreen content - CORRECT ANSWER - main content, ^ ROI, focus on needs, ^
lifespan, ^ traffic, not promotional content (tutorials, FAQs, case studies)
Stages of the buyer's journey / aligning content to the buying cycle - CORRECT
ANSWER - - Awareness - Visuals = general proposition in the market. Offer USPs (you
vs competitors)
- Interest - ^ attention span = longer content (blog, videos, podcast, ebook, infographics).
Exciting.
- Consideration - incentivize trials (give a taste), community management, social engagement.
Testimonials.
- Conversion - retarget = lead nurturing + value → sale/feedback
, - Retention - SM & customer service. Retarget. User generated content.
reviews/discounts/rewards.
Community management - CORRECT ANSWER - After publication. Manage issues
before they become a bigger problem.
- Gain valuable insight/feedback - SM. Digital/content marketing. Customer feedback → reward.
- Turn customers into loyal fans - interact. Hero-ing user content. Thanking them.
- Drive repeat sales - ^ credibility & trust
- Network - like-minded businesses, individuals & affiliates
Content Marketing Strategy - CORRECT ANSWER - evolving process, content, goals,
formats
6 phases of content marketing strategy - CORRECT ANSWER - 1. Research - audience
location & formats. Audience listening, audits, segmentation & platform research
2. Plan - KPIs = needs/ pain points. Resources, channels, education
3. Create & curate
4. Publish - platform selection, content promotion & content outreach
5. Measure - social listening, monthly content reports & content audits
6. Strategize - implement insight & analytics results
Social Listening - CORRECT ANSWER - tracking what people say about you & online
conversation & channels & platforms = insight on target audience = business proposition =
personalized engagement
Social Listening benefits - CORRECT ANSWER - - Identify opportunities - platform
usage. Conversations. Refocus content.
- Spot potential risks - identify issues/threats
