DMI Certification Terms UPDATED
ACTUAL Exam Questions and CORRECT
Answers
Digital marketing - CORRECT ANSWER - The use of new media or digital technology to
achieve marketing and business goals.
Outbound marketing - CORRECT ANSWER - When a brand advertiser pushes out a
message to a specified target audience with the objective being to drive awareness of a product
or service.
Drive product recall - CORRECT ANSWER - Rapidly spreading word of the campaign
product or service to the target audience using, for example, visual display banner and video
formats multiple times to ensure people remember the product.
Inbound marketing - CORRECT ANSWER - Involves trying to pull your audience
towards your content, brand, or service. It is about attracting those people who are already
interested in your product or service so that they seek you out and engage. I.e. cookie tracking,
SEO, topics, blogs, and influencers.
User intent - CORRECT ANSWER - The audience who has the internal drive to take
action to find your product. This action is based on their own needs, and how and when they
want to proceed with a sale or conversion.
Owned media - CORRECT ANSWER - Media that you create and manage. It incorporates
a company's own content, packaging, point-of-sale, and the people who come into contact with
consumers. It highlights a company's values and highlights what the product or company does.
Paid media - CORRECT ANSWER - Any media or advertising that you have paid for to
drive banner and video visibility, or clicks and traffic, to your product, website, or service. I.e.
social media advertising, paid search, display adverts, or paid influencers.
ACTUAL Exam Questions and CORRECT
Answers
Digital marketing - CORRECT ANSWER - The use of new media or digital technology to
achieve marketing and business goals.
Outbound marketing - CORRECT ANSWER - When a brand advertiser pushes out a
message to a specified target audience with the objective being to drive awareness of a product
or service.
Drive product recall - CORRECT ANSWER - Rapidly spreading word of the campaign
product or service to the target audience using, for example, visual display banner and video
formats multiple times to ensure people remember the product.
Inbound marketing - CORRECT ANSWER - Involves trying to pull your audience
towards your content, brand, or service. It is about attracting those people who are already
interested in your product or service so that they seek you out and engage. I.e. cookie tracking,
SEO, topics, blogs, and influencers.
User intent - CORRECT ANSWER - The audience who has the internal drive to take
action to find your product. This action is based on their own needs, and how and when they
want to proceed with a sale or conversion.
Owned media - CORRECT ANSWER - Media that you create and manage. It incorporates
a company's own content, packaging, point-of-sale, and the people who come into contact with
consumers. It highlights a company's values and highlights what the product or company does.
Paid media - CORRECT ANSWER - Any media or advertising that you have paid for to
drive banner and video visibility, or clicks and traffic, to your product, website, or service. I.e.
social media advertising, paid search, display adverts, or paid influencers.
