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Customer Education Florists must educate the customer to help them enjoy their flowers to
the fullest extent.
Processing Flowers Growers, wholesalers and retail florists must process their flowers.
Floral Preservative A chemical consisting of a mixture of ingredients that when added to
water extends the vase life of cut flowers by lowering the water PH.
Hydrating Solution A citric acid solution that causes flowers to take up water rapidly to
prevent dehydration after flowers are dry-packed.
Respiration Cell process in which stored food reserves are converted into useful energy for
the plant.
Transpiration The process of plants losing water through stomata in their leaves.
Interpretive Design A combination of natural and man-made materials in an unnatural
manner to create new images.
Formal-Linear Design An asymmetrically balanced design of few materials usually placed in
groups that emphasize forms and lines.
Parallel Design Design that consists of clusters or groups of flowers and foliage that
strengthen the element of line moving the eye through the arrangement.
, Line Flowers Used as primary flowers to establish the skeleton outline height or width of an
arrangement.
Form Flowers Used to create focal point with unusual and distinctive shapes.
Mass Flowers Usually a single stem with large rounded heads used inside or along the
arrangement to fill in.
Cascade Design The design consists of several layers of materials, varying in size and texture
to create a flowering effect.
Focal Point The location within a design that attracts the most attention; the center of
interest. In a corsage, the focal point is where the largest flower is placed.
Primary Colors Red, yellow and blue are primary colors.
Scale The relationship between the completed arrangement and its location
Secondary Colors Two primary colors combined in equal amounts.
Proportion The relationship between the flowers, foliage and container.
Skeleton Flowers Primary or line flowers used in a design to establish the outline of the
arrangement.
Balance The impression of the design being stable and self-supported.