MKT 3401 Final Exam| Questions with Correct Answers |Verified
What are the criteria for effective segmentation? - 1. identifiable
2. accessible
3. responsive
4. substantial
What are the factors to be considered when positioning a product? - attributes, price,
communication of value
The process of planning, collecting, and analyzing data relevant to a marketing decision is
called: - Marketing research
Which segments have the NFL been targeting the past years - Military veterans
Segmenting markets on the basis of personality, motives, lifestyles, and geodemographics is
called: - psychographic segmentation
80/20 principle - a principle holding that 20% of all customers generate 80% of the
demand
Which company adopted a niche market when launching their product? - yeti
A focus group consist of: - 7-10 people participating in a group discussion lead by a
moderator
Which of the following is not a part of strategy development?
segmentation
marketing
,positioning
targeting - marketing
which of the following is not a strategy for target marketing?
Mass market
Multi-segmentation
niche
geodemographic - geodemograhic
A set of organizations working together to better distribute products is called: -
Marketing channel
the set of activities directly related to the sales of goods to the consumer personal use is called:
- retailing
Which of the following in not one of the components of a product?
package
brand
warranty
price - Price
which of the following is not a type of retailing?
chain store
independent retailer
franchise
big box - big box
, which is not a part of the marketing mix?
promotion
perception
price
product - perception
what are various types of warranties? - written and implied
which pricing tactic is often used by movie theaters? - price discrimination
what is not a level of the marketing strategy framework?
implementation
strategy development
market analysis
segmentation - segmentation
Which company used packaging to differentiate the way their product was shipped? -
Casper
The careful coordination of all promotional messages is called: - integrated marketing
communication
what are the three goals of a promotion? - inform, persuade, remind
a form of advertising designed to influence demand for a specific brand - competitive
advertising
What are the criteria for effective segmentation? - 1. identifiable
2. accessible
3. responsive
4. substantial
What are the factors to be considered when positioning a product? - attributes, price,
communication of value
The process of planning, collecting, and analyzing data relevant to a marketing decision is
called: - Marketing research
Which segments have the NFL been targeting the past years - Military veterans
Segmenting markets on the basis of personality, motives, lifestyles, and geodemographics is
called: - psychographic segmentation
80/20 principle - a principle holding that 20% of all customers generate 80% of the
demand
Which company adopted a niche market when launching their product? - yeti
A focus group consist of: - 7-10 people participating in a group discussion lead by a
moderator
Which of the following is not a part of strategy development?
segmentation
marketing
,positioning
targeting - marketing
which of the following is not a strategy for target marketing?
Mass market
Multi-segmentation
niche
geodemographic - geodemograhic
A set of organizations working together to better distribute products is called: -
Marketing channel
the set of activities directly related to the sales of goods to the consumer personal use is called:
- retailing
Which of the following in not one of the components of a product?
package
brand
warranty
price - Price
which of the following is not a type of retailing?
chain store
independent retailer
franchise
big box - big box
, which is not a part of the marketing mix?
promotion
perception
price
product - perception
what are various types of warranties? - written and implied
which pricing tactic is often used by movie theaters? - price discrimination
what is not a level of the marketing strategy framework?
implementation
strategy development
market analysis
segmentation - segmentation
Which company used packaging to differentiate the way their product was shipped? -
Casper
The careful coordination of all promotional messages is called: - integrated marketing
communication
what are the three goals of a promotion? - inform, persuade, remind
a form of advertising designed to influence demand for a specific brand - competitive
advertising
