C201 Business Acumen
Which part of the organizing process aids in effective and efficient progress toward planned
goals and often results in changes within the organization? - correct anwersEvaluating results
What is the result of a company increasing the delegation of authority and the span of control?
- correct anwersIncreased number of direct reports per manager
Which two key elements does an effective organization include? - correct anwersHuman
interaction, structure
Why does a line organizational structure function most effectively in a crisis situation? - correct
anwersIt established a direct flow of authority
Number the seven steps in the recruiting and interviewing process from first to last. - correct
anwers1) Define job requirements, 2) Contact and visit colleges for applicants/interns, 3)
Conduct employment tests, 4) Review resumes, 5) Conduct candidate interviews, 6) Follow up
interviews, 7) Hiring determination
Which primary driver does management use for an organization's structure? - correct
anwersAchievement of company goals
Which step in the organizing process results in management group work activities into units
within the organization? - correct anwersDepartmentalization
A high tech startup company is launching a marketing campaign for its new social media portal
by highlighting how the portal exceeds the connectivity and collaboration capabilities of all
other social media sits. Which type of competitive advantage is this company leveraging? -
correct anwersCustomer loyalty
Which marketing strategy is devoted to maintaining continuous bottom line prices than relying
on short term price cutting tactics such as cents off coupons, rebates, and special sales? -
correct anwersEveryday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a product
better than a push strategy? - correct anwersWhen demand for the product is driven by the end
user
, Which marketing tool is essential to building an effective relationship marketing campaign? -
correct anwersAn affinity program
Which element of the promotional mix has the advantage of messaging that can be tailored for
each customer, but the disadvantage of a high cost per contact? - correct anwersPersonal Selling
What three factors should be addressed in a successful marketing plan? Choose 3 answers. -
correct anwersTarget Market, Sales revenue goals, Plan implementation timeline (not on list,
marketing budget)
Which three characteristics are measured in demographic segmentation? Choose 3 answers -
correct anwersRace and ethnicity, Income, Household size
In which three ways does business-buying behavior differ from consumer-buying behavior?
Choose 3 answers - correct anwersBuyers face organizational influences in addition to their own
preferences, purchasers often invite selected providers to bid on a purchase, a group or
committee often makes decisions
Which three conditions, in a global selling environment, should a small company leverage to
create a competitive advantage? Choose 3 answers - correct anwerscultural homogeneity,
mobility of labor, local labor costs
With which two types of products does a marketing strategy rely on advertising more than
personal selling? Choose 2 answers. - correct anwersConsumable supplies, accessories to
primary products
After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an
the lotion as an insect repellent as well. In which three product life cycle extension strategies
did this company engage? Choose 3 answers - correct anwersAdding new users, finding new
uses for the product, increasing frequency of use.
What are three ways that an effective brand name can influence consumer product recognition?
Choose 3 answers - correct anwersIt conveys an image, it depicts trademark protection, it
reflects brand equity.
A customer has purchased a product twice and intends to do so again. Which stage of brand
loyalty is this customer in? - correct anwersBrand preference
Which manufacturer distribution model is enhanced by the shipping and tracking capabilities of
a global package delivery service? - correct anwersretail
Which three tasks are key responsibilities of operations managers? Choose 3 answers - correct
anwersPlanning the overall production process, implementing the production plan, determine
the best layout for the firm's facilities.
Which part of the organizing process aids in effective and efficient progress toward planned
goals and often results in changes within the organization? - correct anwersEvaluating results
What is the result of a company increasing the delegation of authority and the span of control?
- correct anwersIncreased number of direct reports per manager
Which two key elements does an effective organization include? - correct anwersHuman
interaction, structure
Why does a line organizational structure function most effectively in a crisis situation? - correct
anwersIt established a direct flow of authority
Number the seven steps in the recruiting and interviewing process from first to last. - correct
anwers1) Define job requirements, 2) Contact and visit colleges for applicants/interns, 3)
Conduct employment tests, 4) Review resumes, 5) Conduct candidate interviews, 6) Follow up
interviews, 7) Hiring determination
Which primary driver does management use for an organization's structure? - correct
anwersAchievement of company goals
Which step in the organizing process results in management group work activities into units
within the organization? - correct anwersDepartmentalization
A high tech startup company is launching a marketing campaign for its new social media portal
by highlighting how the portal exceeds the connectivity and collaboration capabilities of all
other social media sits. Which type of competitive advantage is this company leveraging? -
correct anwersCustomer loyalty
Which marketing strategy is devoted to maintaining continuous bottom line prices than relying
on short term price cutting tactics such as cents off coupons, rebates, and special sales? -
correct anwersEveryday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a product
better than a push strategy? - correct anwersWhen demand for the product is driven by the end
user
, Which marketing tool is essential to building an effective relationship marketing campaign? -
correct anwersAn affinity program
Which element of the promotional mix has the advantage of messaging that can be tailored for
each customer, but the disadvantage of a high cost per contact? - correct anwersPersonal Selling
What three factors should be addressed in a successful marketing plan? Choose 3 answers. -
correct anwersTarget Market, Sales revenue goals, Plan implementation timeline (not on list,
marketing budget)
Which three characteristics are measured in demographic segmentation? Choose 3 answers -
correct anwersRace and ethnicity, Income, Household size
In which three ways does business-buying behavior differ from consumer-buying behavior?
Choose 3 answers - correct anwersBuyers face organizational influences in addition to their own
preferences, purchasers often invite selected providers to bid on a purchase, a group or
committee often makes decisions
Which three conditions, in a global selling environment, should a small company leverage to
create a competitive advantage? Choose 3 answers - correct anwerscultural homogeneity,
mobility of labor, local labor costs
With which two types of products does a marketing strategy rely on advertising more than
personal selling? Choose 2 answers. - correct anwersConsumable supplies, accessories to
primary products
After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an
the lotion as an insect repellent as well. In which three product life cycle extension strategies
did this company engage? Choose 3 answers - correct anwersAdding new users, finding new
uses for the product, increasing frequency of use.
What are three ways that an effective brand name can influence consumer product recognition?
Choose 3 answers - correct anwersIt conveys an image, it depicts trademark protection, it
reflects brand equity.
A customer has purchased a product twice and intends to do so again. Which stage of brand
loyalty is this customer in? - correct anwersBrand preference
Which manufacturer distribution model is enhanced by the shipping and tracking capabilities of
a global package delivery service? - correct anwersretail
Which three tasks are key responsibilities of operations managers? Choose 3 answers - correct
anwersPlanning the overall production process, implementing the production plan, determine
the best layout for the firm's facilities.
