AMA PCM COMPREHENSIVE EXAM 2025/2026 ANSWERS
AND QUESTIONS GRADED A+
✔✔True or False: During keyword planning, using plural terms tends to result in a great
deal of conversion and using singular terms tends to attract many visitors - ✔✔A. True
B. False
Answer - B. (False)
✔✔Which of the following methods is effective for creating an appropriate e-mail subject
line? - ✔✔A. Stay away from clickbait subject lines
B. Use customers' name (sparingly)
C. Be creative
D. Be direct, get to the point
E. All of the above
Answer - E. (All of the above)
✔✔To build excitement through e-mail messages, which of the following is NOT an
appropriate tactic for marketers? - ✔✔A. Creating a close group of e-mail readers
B. Including regular calls to action to involve the reader
C. Offering sneak peeks and early access
D. Rewarding e-mail readers with free products
Answer - B. (Including regular calls to action to involve the reader)
✔✔True or False: All sender e-mails should include name and company instead of
using a catch-all "from" name and e-mail address - ✔✔A. True
B. False
Answer - A. (True)
✔✔Which of the following customer behaviors is NOT essential for marketers to include
when creating an e-mail list? - ✔✔A. The customer has previously made a purchase
B. The customer is about to start the purchase process
C. The customer has previously opened an e-mail
D. the customer has previously clicked on an e-mail.
Answer - B. (The customer is about to start the purchase process)
✔✔Which of the following methods can improve an e-mail marketing program? - ✔✔A.
Researching
B. Projecting Results
C. Validating
D. Evaluating
, E. All of the above
Answer - E. (All of the above)
✔✔True or False: Micro goals are those that a company has identified as having a
direct correlation to revenue - ✔✔A. True
B. False.
Answer - B. (False)
✔✔Which of the following e-mail notifications should be sent immediately after a
customer abandons his/her purchase action? - ✔✔A. Welcome e-mail
B. Personal welcome e-mail
C. Activation e-mail
D. Upsell e-mail
E. Getting started e-mail
Answer - C. (Activation e-mail)
✔✔True or False: Naming a piece "Newsletter" in an e-mail message can help
customers learn more about the company and it's campaign - ✔✔A. True
B. False
Answer - B. (False)
✔✔Customers' demographic data can help marketers create more customized e-mails.
Which of the following can help marketers access customers' address, state, and postal
code? - ✔✔A. Data-Mapping solutions
B. Customer credit card information
C. Customer surveys
D. All of the above
Answer - D. (All of the above)
✔✔To make Marketing campaigns more compatible with mobile users, which of the
following mobile browsing considerations should marketers take into account? - ✔✔A.
Including 'click here' in e-mails to make it easier for mobile users to take actions
B. Including text links in e-mails to help mobile users gain access to more information
and details
C. Including 'tap here' or 'swipe here' to take action
D. None of the above
Answer - C. (Include 'tap here' or 'swipe here' to take action)
AND QUESTIONS GRADED A+
✔✔True or False: During keyword planning, using plural terms tends to result in a great
deal of conversion and using singular terms tends to attract many visitors - ✔✔A. True
B. False
Answer - B. (False)
✔✔Which of the following methods is effective for creating an appropriate e-mail subject
line? - ✔✔A. Stay away from clickbait subject lines
B. Use customers' name (sparingly)
C. Be creative
D. Be direct, get to the point
E. All of the above
Answer - E. (All of the above)
✔✔To build excitement through e-mail messages, which of the following is NOT an
appropriate tactic for marketers? - ✔✔A. Creating a close group of e-mail readers
B. Including regular calls to action to involve the reader
C. Offering sneak peeks and early access
D. Rewarding e-mail readers with free products
Answer - B. (Including regular calls to action to involve the reader)
✔✔True or False: All sender e-mails should include name and company instead of
using a catch-all "from" name and e-mail address - ✔✔A. True
B. False
Answer - A. (True)
✔✔Which of the following customer behaviors is NOT essential for marketers to include
when creating an e-mail list? - ✔✔A. The customer has previously made a purchase
B. The customer is about to start the purchase process
C. The customer has previously opened an e-mail
D. the customer has previously clicked on an e-mail.
Answer - B. (The customer is about to start the purchase process)
✔✔Which of the following methods can improve an e-mail marketing program? - ✔✔A.
Researching
B. Projecting Results
C. Validating
D. Evaluating
, E. All of the above
Answer - E. (All of the above)
✔✔True or False: Micro goals are those that a company has identified as having a
direct correlation to revenue - ✔✔A. True
B. False.
Answer - B. (False)
✔✔Which of the following e-mail notifications should be sent immediately after a
customer abandons his/her purchase action? - ✔✔A. Welcome e-mail
B. Personal welcome e-mail
C. Activation e-mail
D. Upsell e-mail
E. Getting started e-mail
Answer - C. (Activation e-mail)
✔✔True or False: Naming a piece "Newsletter" in an e-mail message can help
customers learn more about the company and it's campaign - ✔✔A. True
B. False
Answer - B. (False)
✔✔Customers' demographic data can help marketers create more customized e-mails.
Which of the following can help marketers access customers' address, state, and postal
code? - ✔✔A. Data-Mapping solutions
B. Customer credit card information
C. Customer surveys
D. All of the above
Answer - D. (All of the above)
✔✔To make Marketing campaigns more compatible with mobile users, which of the
following mobile browsing considerations should marketers take into account? - ✔✔A.
Including 'click here' in e-mails to make it easier for mobile users to take actions
B. Including text links in e-mails to help mobile users gain access to more information
and details
C. Including 'tap here' or 'swipe here' to take action
D. None of the above
Answer - C. (Include 'tap here' or 'swipe here' to take action)
