WGU C201 Study Set questions and
answers with solutions
Which part of the organizing process aids in effective and efficient progress toward planned
goals and often results in changes within the organization? - ANSWER Evaluating results
What is the result of a company increasing the delegation of authority and the span of control?
- ANSWER Increased decision-making authority given to employees
Which two key elements does an effective organization include? - ANSWER Human interaction
Structure
Why does a line organizational structure function most effectively in a crisis situation? -
ANSWER It establishes a direct flow of authority.
A company might divide itself into smaller groups that best match the types of customers it
serves. What is this is an example of? - ANSWER Organization
Which primary driver does management use for an organization's structure? - ANSWER
Achievement of company goals
Which step in the organizing process results in management grouping work activities into units
within the organization? - ANSWER Departmentalization
A high-tech startup company is launching a marketing campaign for its new social media portal
by highlighting how the portal exceeds the connectivity and collaboration capabilities of all
other social media sites.
,Which type of competitive advantage is this company leveraging? - ANSWER Product
Which marketing strategy is devoted to maintaining continuous bottom line prices rather than
relying on short-term price-cutting tactics such as cents-off coupons, rebates, and special sales?
- ANSWER Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a product
better than a push strategy? - ANSWER When demand for the product is driven by the end user.
Which marketing tool is often used to build effective relationship marketing campaigns? -
ANSWER Affinity programs
Which element of the promotional mix has the advantage of messaging that can be tailored for
each customer, but the disadvantage of a high cost per contact? - ANSWER Personal selling
What three factors should be addressed in a successful marketing plan? - ANSWER Target
market
Sales revenue goals
Plan implementation timeline
Which three characteristics are measured in demographic segmentation? - ANSWER Race and
ethnicity
Income
Household size
In which three ways does business-buying behavior differ from consumer-buying behavior? -
ANSWER A group or committee often makes decisions
Buyers face organizational influences that affect their own preferences
, Purchasers often invite selected providers to bid on a purchase
With which two types of products does a marketing strategy rely on advertising more than
personal selling? - ANSWER Accessories to primary products
Consumable supplies
After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an
insect repellent as well.
In which three product life cycle extension strategies did this company engage? - ANSWER
Adding new users
Increasing frequency of use
Finding new uses for the product
What are three qualities of strong brand equity? - ANSWER Awareness
Loyalty
Favorable images
A customer intends to purchase her favorite cereal. It is out of stock, so she purchases an
alternative brand of cereal instead.
Which stage of brand loyalty is this customer in? - ANSWER Brand equity
Which manufacturer distribution model is enhanced by the shipping and tracking capabilities of
a global package delivery service? - ANSWER Direct
Which three tasks are key responsibilities of operations managers? - ANSWER Planning the
overall production process
answers with solutions
Which part of the organizing process aids in effective and efficient progress toward planned
goals and often results in changes within the organization? - ANSWER Evaluating results
What is the result of a company increasing the delegation of authority and the span of control?
- ANSWER Increased decision-making authority given to employees
Which two key elements does an effective organization include? - ANSWER Human interaction
Structure
Why does a line organizational structure function most effectively in a crisis situation? -
ANSWER It establishes a direct flow of authority.
A company might divide itself into smaller groups that best match the types of customers it
serves. What is this is an example of? - ANSWER Organization
Which primary driver does management use for an organization's structure? - ANSWER
Achievement of company goals
Which step in the organizing process results in management grouping work activities into units
within the organization? - ANSWER Departmentalization
A high-tech startup company is launching a marketing campaign for its new social media portal
by highlighting how the portal exceeds the connectivity and collaboration capabilities of all
other social media sites.
,Which type of competitive advantage is this company leveraging? - ANSWER Product
Which marketing strategy is devoted to maintaining continuous bottom line prices rather than
relying on short-term price-cutting tactics such as cents-off coupons, rebates, and special sales?
- ANSWER Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a product
better than a push strategy? - ANSWER When demand for the product is driven by the end user.
Which marketing tool is often used to build effective relationship marketing campaigns? -
ANSWER Affinity programs
Which element of the promotional mix has the advantage of messaging that can be tailored for
each customer, but the disadvantage of a high cost per contact? - ANSWER Personal selling
What three factors should be addressed in a successful marketing plan? - ANSWER Target
market
Sales revenue goals
Plan implementation timeline
Which three characteristics are measured in demographic segmentation? - ANSWER Race and
ethnicity
Income
Household size
In which three ways does business-buying behavior differ from consumer-buying behavior? -
ANSWER A group or committee often makes decisions
Buyers face organizational influences that affect their own preferences
, Purchasers often invite selected providers to bid on a purchase
With which two types of products does a marketing strategy rely on advertising more than
personal selling? - ANSWER Accessories to primary products
Consumable supplies
After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an
insect repellent as well.
In which three product life cycle extension strategies did this company engage? - ANSWER
Adding new users
Increasing frequency of use
Finding new uses for the product
What are three qualities of strong brand equity? - ANSWER Awareness
Loyalty
Favorable images
A customer intends to purchase her favorite cereal. It is out of stock, so she purchases an
alternative brand of cereal instead.
Which stage of brand loyalty is this customer in? - ANSWER Brand equity
Which manufacturer distribution model is enhanced by the shipping and tracking capabilities of
a global package delivery service? - ANSWER Direct
Which three tasks are key responsibilities of operations managers? - ANSWER Planning the
overall production process
