CIS 105 ASU Midterm Exam Questions
With All Correct Answers.
Web 2.0 - Answer a new way of using the internet for collaboration and sharing of data among
individual users
Groupthink - Answer the tendency of group members to conform, resulting in a narrow view
of some issue
stealth communication - Answer refers to a social network platform feature where someone
can follow updates without first getting their approval
wisdom of crowds - Answer Idea that a group of individuals will collectively have more insight
than a single or small group of trained professionals
Social network being favored in some region - Answer Network effects and cultural differences
Prediction markets - Answer Stock market, political campaigns, economic events, clinical trials
for drugs
Social media is used in business to - Answer Direct line to consumers
Bring traffic back to website
Attract new consumers
Learn about likes and dislikes of consumer
Can look modern and relevant
Connect like minded professionals
Debias framing effect - Answer Decide how to decide up front
Challenge information given
Do your own analysis
Think about how you are going to make the decision
, Blue Ocean Strategy - Answer An approach where firms seek to create and compete in
uncontested "blue ocean" market spaces, rather than competing in spaces and ways that have
attracted many, similar rivals.
Cloud Computing - Answer A system in which all computer programs and data is stored on a
central server owned by a company (e.g. Google) and accessed virtually
subsidizing adoption - Answer they offered a listing service free for five months and that
helped build a larger base of users
Monopoly - Answer A market in which there are many buyers but only one seller.
complementary benefits - Answer Products or services that add additional value to the
network are called:
volatile memory - Answer RAM
Which of the following can lead to the Halo Effect cognitive bias while electing a leader - Answer
Basing judgment on branding, media, advertising
halo effect - Answer impression created in one area to influence the opinion in another area is
called
representative heuristic - Answer comes about when we make judgments about the
probability of an event under uncertainty
base rate fallacy - Answer The tendency to ignore information about general principles in favor
of very specific but vivid information.
android - Answer free linux based mobile operating system
search engine marketing (SEM) - Answer The practice of designing, running and optimizing
search engine ad campaigns.
With All Correct Answers.
Web 2.0 - Answer a new way of using the internet for collaboration and sharing of data among
individual users
Groupthink - Answer the tendency of group members to conform, resulting in a narrow view
of some issue
stealth communication - Answer refers to a social network platform feature where someone
can follow updates without first getting their approval
wisdom of crowds - Answer Idea that a group of individuals will collectively have more insight
than a single or small group of trained professionals
Social network being favored in some region - Answer Network effects and cultural differences
Prediction markets - Answer Stock market, political campaigns, economic events, clinical trials
for drugs
Social media is used in business to - Answer Direct line to consumers
Bring traffic back to website
Attract new consumers
Learn about likes and dislikes of consumer
Can look modern and relevant
Connect like minded professionals
Debias framing effect - Answer Decide how to decide up front
Challenge information given
Do your own analysis
Think about how you are going to make the decision
, Blue Ocean Strategy - Answer An approach where firms seek to create and compete in
uncontested "blue ocean" market spaces, rather than competing in spaces and ways that have
attracted many, similar rivals.
Cloud Computing - Answer A system in which all computer programs and data is stored on a
central server owned by a company (e.g. Google) and accessed virtually
subsidizing adoption - Answer they offered a listing service free for five months and that
helped build a larger base of users
Monopoly - Answer A market in which there are many buyers but only one seller.
complementary benefits - Answer Products or services that add additional value to the
network are called:
volatile memory - Answer RAM
Which of the following can lead to the Halo Effect cognitive bias while electing a leader - Answer
Basing judgment on branding, media, advertising
halo effect - Answer impression created in one area to influence the opinion in another area is
called
representative heuristic - Answer comes about when we make judgments about the
probability of an event under uncertainty
base rate fallacy - Answer The tendency to ignore information about general principles in favor
of very specific but vivid information.
android - Answer free linux based mobile operating system
search engine marketing (SEM) - Answer The practice of designing, running and optimizing
search engine ad campaigns.
