Asu ea CIS 105 Final Exam Questions
And All Correct Answers .
Many firms attempt to enhance their network effects by creating a ______ for the development
of third-party products and services that enhance the primary offering. - Answer platform
______ is a term used to refer to data sets that are too large or complex for traditional data
processing application software to adequately deal with. - Answer Big data
It is possible that a network may have both same-side and cross-side benefits. - Answer true
Instead of competing with established firms in an existing network market, firms should seek
uncontested, new market spaces. This is called: - Answer Blue Ocean Strategy
What are the characteristics threatening to slow down Moore's Law? (select all that apply)
Size
Power
Cost
Heat - Answer size, power, heat
The video game industry where console owners are attracted to platforms with the most games,
and innovative developers are attracted to platforms that have the most users, is an example of:
- Answer Two-sided Market
Computers express data as bits that are either one or zero. Eight bits form a byte (B); a _____ is
one thousand bytes; a ______ is one million bytes; a ______ is one billion bytes; and a ______ is
one trillion bytes. - Answer kilo-byte (KB); mega-byte (MG); giga-byte (GB); terabyte (TB)
When a firm seeks to make an existing market a subset of its product offering (much like iPhone
did with iPod, Email, Browsing), it is called: - Answer Envelopment
Which of the following are examples of the Halo effect? (select all that apply)
-Anna's impression of a brand influences her opinion of the products associated with that
brand.
, -Dana chooses restaurants based on the reviews by food bloggers, instead of choosing a place
based on ambience - Answer -Anna's impression of a brand influences her opinion of the
products associated with that brand.
-The packaging of a product influences Ben's opinion of the product
-Charlie associates lower-priced products with lower quality
"Sasha scores an 'A' on every one of her tests. I bet she could be a good student leader." This is
an example of: - Answer The Halo Effect
Social media policies revolve around the "three Rs". What are they? (select all that apply)
Representation
Respect
Reason
Responsibility - Answer Representation
Respect
Responsibility
_____ refers to services targeted at harnessing the power of the internet to empower users to
collaborate, create resources, and share information in a distinctly different way from the static
web sites and transaction-focused storefronts. - Answer Web 2.0
Crowdsourcing refers to the process where initially undefined groups of users band together to
solve problems, create code, and develop services. - Answer true
Groupthink bias can occur due to: - Answer Herd Behavior
The social media space introduces a tension between allowing expression (among employees
and by the broader community) and protecting the brand. - Answer true
What criteria ensures the wisdom of the crowd works? (select all that apply)
-Be convergent, so when someone in the crowd begins to converge on a way of thinking, the
rest of the crowd should follow so a decision can be made quickly
-Be diverse, so that participants bring different pieces of information to the table
-Be decentralized, so that no one at the top is dictating the crowd's answer
And All Correct Answers .
Many firms attempt to enhance their network effects by creating a ______ for the development
of third-party products and services that enhance the primary offering. - Answer platform
______ is a term used to refer to data sets that are too large or complex for traditional data
processing application software to adequately deal with. - Answer Big data
It is possible that a network may have both same-side and cross-side benefits. - Answer true
Instead of competing with established firms in an existing network market, firms should seek
uncontested, new market spaces. This is called: - Answer Blue Ocean Strategy
What are the characteristics threatening to slow down Moore's Law? (select all that apply)
Size
Power
Cost
Heat - Answer size, power, heat
The video game industry where console owners are attracted to platforms with the most games,
and innovative developers are attracted to platforms that have the most users, is an example of:
- Answer Two-sided Market
Computers express data as bits that are either one or zero. Eight bits form a byte (B); a _____ is
one thousand bytes; a ______ is one million bytes; a ______ is one billion bytes; and a ______ is
one trillion bytes. - Answer kilo-byte (KB); mega-byte (MG); giga-byte (GB); terabyte (TB)
When a firm seeks to make an existing market a subset of its product offering (much like iPhone
did with iPod, Email, Browsing), it is called: - Answer Envelopment
Which of the following are examples of the Halo effect? (select all that apply)
-Anna's impression of a brand influences her opinion of the products associated with that
brand.
, -Dana chooses restaurants based on the reviews by food bloggers, instead of choosing a place
based on ambience - Answer -Anna's impression of a brand influences her opinion of the
products associated with that brand.
-The packaging of a product influences Ben's opinion of the product
-Charlie associates lower-priced products with lower quality
"Sasha scores an 'A' on every one of her tests. I bet she could be a good student leader." This is
an example of: - Answer The Halo Effect
Social media policies revolve around the "three Rs". What are they? (select all that apply)
Representation
Respect
Reason
Responsibility - Answer Representation
Respect
Responsibility
_____ refers to services targeted at harnessing the power of the internet to empower users to
collaborate, create resources, and share information in a distinctly different way from the static
web sites and transaction-focused storefronts. - Answer Web 2.0
Crowdsourcing refers to the process where initially undefined groups of users band together to
solve problems, create code, and develop services. - Answer true
Groupthink bias can occur due to: - Answer Herd Behavior
The social media space introduces a tension between allowing expression (among employees
and by the broader community) and protecting the brand. - Answer true
What criteria ensures the wisdom of the crowd works? (select all that apply)
-Be convergent, so when someone in the crowd begins to converge on a way of thinking, the
rest of the crowd should follow so a decision can be made quickly
-Be diverse, so that participants bring different pieces of information to the table
-Be decentralized, so that no one at the top is dictating the crowd's answer
