Certified Travel Associate UPDATED
ACTUAL Exam Questions and CORRECT
Answers
Allocentric - CORRECT ANSWER - A person whose life is centered on varied interest.
Allocentrics are outgoing, confident, and curious. Also sometimes called a venturer
Business Travel - CORRECT ANSWER - travel for the sole purpose of conducting and
individuals or companys buisness
Buyer psychology - CORRECT ANSWER - The science of understanding why people
make buying decissions
Demographics - CORRECT ANSWER - Data that describe a group of people in terms of
their age, marital status, family, size, ethnicity, gender, profession, education, and income
Discretionary travel - CORRECT ANSWER - A trip taken by choice rather than out of
necessity.
Familiarization Trips (FAM) - CORRECT ANSWER - Trips offered by governmental
tourism agencies, hotels, resorts, and tour operators at low or no cost to acquaint travel
salespeople (typically travel agents) with the products and services they offer
Incentive Travel - CORRECT ANSWER - A trip offered as an award by a company to
employees who meet a target or achieve a specific goal.
Leisure Travel - CORRECT ANSWER - Any travel undertaken for pleasure, rather than
for business reasons.
Meeting Travel - CORRECT ANSWER - Travel that is undertaken to attend an organized
event or meeting
,Midcentric - CORRECT ANSWER - A person who travels in order to break from the
routine, and strike a healthy balance between work and play
Non discretionary Travel - CORRECT ANSWER - Business travel, not vacation, traveler
does not choose where to go. Payment is made by corporation that traveler works for.
Psychocentric - CORRECT ANSWER - A person whose thoughts are centered on the
small, everyday problems of the self. This type of person is self-inhibited and non-
adventuresome, and values familiarity and comfort in travel. Also sometimes called a
dependable.
psycographics - CORRECT ANSWER - a method of categorizing individuals by grouping
individuals by their lifestyle choices over which they have control, such as the level of education
VFR travel - CORRECT ANSWER - travel for the purpose of visiting friends or relatives
Acknowledge - CORRECT ANSWER - Listening technique used to show customers that
you value what they are saying
Benefits - CORRECT ANSWER - The positive results provided by travel products, as
perceived by the customer
Clarify - CORRECT ANSWER - Listening technique used to get more information about
your customers needs.
Close the sale - CORRECT ANSWER - Obtaining a commitment from the customer to
make a purchase
Closed Questions - CORRECT ANSWER - Questions that can usually be answered with
yes or no.
, Confirm - CORRECT ANSWER - Listening technique used to check your understanding
of the customers needs
Cross-selling - CORRECT ANSWER - A selling method that occurs when customers buy
additional products or services after the initial purchase like a rental car with an airline ticket.
Customer-focused selling - CORRECT ANSWER - The sales approach in which
salespeople act as consultants whose knowledge, skill and motivation will lead buyers to
purchase decisions that best suits their needs
Features - CORRECT ANSWER - Characteristics of a product that provides value to the
customer
Open Questions - CORRECT ANSWER - broad based questions that ask the interviewee
to provide perspective, ideas, information, or opinions
Preferred suppliers - CORRECT ANSWER - Travel agencies have written agreements
with suppliers know as the preferred supplier agreement, Agencies depend on suppliers to
develop products and services and select suppliers
Probing - CORRECT ANSWER - Asking questions to delve deeper for more information
Prospecting - CORRECT ANSWER - The process of finding new customers, or
identifying prospective purchasers
Qualifying - CORRECT ANSWER - in the selling process, making sure that people have a
need for the product, the authority to buy a specific product.
sales cycle - CORRECT ANSWER - - steps that a salesperson goes through to sell a
particular product or servic
ACTUAL Exam Questions and CORRECT
Answers
Allocentric - CORRECT ANSWER - A person whose life is centered on varied interest.
Allocentrics are outgoing, confident, and curious. Also sometimes called a venturer
Business Travel - CORRECT ANSWER - travel for the sole purpose of conducting and
individuals or companys buisness
Buyer psychology - CORRECT ANSWER - The science of understanding why people
make buying decissions
Demographics - CORRECT ANSWER - Data that describe a group of people in terms of
their age, marital status, family, size, ethnicity, gender, profession, education, and income
Discretionary travel - CORRECT ANSWER - A trip taken by choice rather than out of
necessity.
Familiarization Trips (FAM) - CORRECT ANSWER - Trips offered by governmental
tourism agencies, hotels, resorts, and tour operators at low or no cost to acquaint travel
salespeople (typically travel agents) with the products and services they offer
Incentive Travel - CORRECT ANSWER - A trip offered as an award by a company to
employees who meet a target or achieve a specific goal.
Leisure Travel - CORRECT ANSWER - Any travel undertaken for pleasure, rather than
for business reasons.
Meeting Travel - CORRECT ANSWER - Travel that is undertaken to attend an organized
event or meeting
,Midcentric - CORRECT ANSWER - A person who travels in order to break from the
routine, and strike a healthy balance between work and play
Non discretionary Travel - CORRECT ANSWER - Business travel, not vacation, traveler
does not choose where to go. Payment is made by corporation that traveler works for.
Psychocentric - CORRECT ANSWER - A person whose thoughts are centered on the
small, everyday problems of the self. This type of person is self-inhibited and non-
adventuresome, and values familiarity and comfort in travel. Also sometimes called a
dependable.
psycographics - CORRECT ANSWER - a method of categorizing individuals by grouping
individuals by their lifestyle choices over which they have control, such as the level of education
VFR travel - CORRECT ANSWER - travel for the purpose of visiting friends or relatives
Acknowledge - CORRECT ANSWER - Listening technique used to show customers that
you value what they are saying
Benefits - CORRECT ANSWER - The positive results provided by travel products, as
perceived by the customer
Clarify - CORRECT ANSWER - Listening technique used to get more information about
your customers needs.
Close the sale - CORRECT ANSWER - Obtaining a commitment from the customer to
make a purchase
Closed Questions - CORRECT ANSWER - Questions that can usually be answered with
yes or no.
, Confirm - CORRECT ANSWER - Listening technique used to check your understanding
of the customers needs
Cross-selling - CORRECT ANSWER - A selling method that occurs when customers buy
additional products or services after the initial purchase like a rental car with an airline ticket.
Customer-focused selling - CORRECT ANSWER - The sales approach in which
salespeople act as consultants whose knowledge, skill and motivation will lead buyers to
purchase decisions that best suits their needs
Features - CORRECT ANSWER - Characteristics of a product that provides value to the
customer
Open Questions - CORRECT ANSWER - broad based questions that ask the interviewee
to provide perspective, ideas, information, or opinions
Preferred suppliers - CORRECT ANSWER - Travel agencies have written agreements
with suppliers know as the preferred supplier agreement, Agencies depend on suppliers to
develop products and services and select suppliers
Probing - CORRECT ANSWER - Asking questions to delve deeper for more information
Prospecting - CORRECT ANSWER - The process of finding new customers, or
identifying prospective purchasers
Qualifying - CORRECT ANSWER - in the selling process, making sure that people have a
need for the product, the authority to buy a specific product.
sales cycle - CORRECT ANSWER - - steps that a salesperson goes through to sell a
particular product or servic
