1
Kayla Kaiser
KLM1 – Task 1: Marketing
C212: Marketing
June 12, 2024
A. Develop a proposal for your chosen business’s global strategic marketing plan in which you do the
following:
, 2
1. Identify two new products and/or services that the company can sell or offer to a global market.
In 1994, Amazon was founded by Jeff Bezos inside a garage in Bellevue, Washington (Michigan
Journal of Economics, 2023). Originally, Amazon started as an online bookseller, though today it has
become one of the biggest online sales corporations in the world. Proving this point, they saw an
increase of about $29 billion in net sales from 2013 to 2021 and 2021 saw a total of $31.77 billion in net
sales of Amazon Prime alone (Michigan Journal of Economics, 2023).
Jeff Bezos continues to look to the future, always thinking of the next best thing to add to the ever-
growing Amazon product lineup. Because of this, we propose adding two new services to Amazon’s
global market. The first service is Amazon HealthHub, an AI-driven health and wellness platform. The
second service is Amazon EcoHome, which provides sustainable home solutions. Adding these two
services to their global market supports Amazon’s existing commitment to our communities and our
planet (Amazon, n.d.).
We suggest testing both new services in Japan because they are known for their technological
advancements and innovation. Japan is also an environmentally conscious country that focuses on the
healthcare of their citizens, many of whom are reaching their older years. We believe this will create a
demand for both the HealthHub and the EcoHome services.
We suggest pricing for the HealthHub services include a basic, premium, and family plan, as well as a
pay-per-use option for non-subscribers. This would not include the purchase of the fitness/health
tracking device. We suggest pricing for the EcoHome includes a basic solar, advanced solar, and
premium solar systems, as well as add-ons like smart home devices. Those prices do not include
installation.
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HealthHub Pricing Proposal (U.S. Dollars)
BASIC PLAN PREMIUM PLAN
Monthly Subscription: $10
Annual Subscription: $110 (equivalent to $9.17/month) Monthly Subscription: $25
Features: Annual Subscription: $220 (equivalent to $18.33/month)
Features:
- Access to basic health monitoring tools and fitness
plans
- All features from the Basic Plan
- Limited virtual consultations (e.g., one per month)
- Unlimited virtual consultations
- Access to general health and wellness content
- Personalized health and fitness plans
- AI-driven health insights and recommendations
FAMILY PLAN - Discounts on health products and services (e.g., wearables)
Monthly Subscription: $36.50 PAY-PER-USE SERVICES:
Annual Subscription: $365 (equivalent to $30.42/month)
Features: - Virtual Consultation: $36.50 per session (for non-
subscribers)
- All features from the Premium Plan for up to 4 family - BUNDLING
Personalized Health Report: DISCOUNTS:
$14.60 per report
members
- Family health monitoring and shared fitness plans - Smart Home Starter Pack (Thermostat + Lighting
- Additional discounts on family health services EcoHome System): $240 (savings of $15)
Pricing - EcoHome Complete Package (Solar Panels +
Proposal (U.S. Dollars) Battery System + Installation): $9,855 (savings of
$500)
SMART HOME DEVICE OPTIONS: INSTALLATION SERVICES:
- Smart Thermostat: $150 - Standard Installation: $365 - $730 (depending on
- Smart Lighting System: $100 per room the complexity and type of product)
- Smart Appliances (e.g., washing machines, refrigerators): $365 - $730 - Custom Installation Packages: Priced based on
specific customer requirements
SOLAR PANEL SYSTEMS:
- Basic Solar Panel Package: $2,000 (suitable for small homes/apartments)
- Advanced Solar Panel Package: $4,000 (for larger homes or higher energy
needs)
- Premium Solar Panel Package: $6,570 (for comprehensive energy
solutions)
ENERGY STORAGE SOLUTIONS:
Home Battery System: $3,650 - $7,300 (depending on capacity and features)
Kayla Kaiser
KLM1 – Task 1: Marketing
C212: Marketing
June 12, 2024
A. Develop a proposal for your chosen business’s global strategic marketing plan in which you do the
following:
, 2
1. Identify two new products and/or services that the company can sell or offer to a global market.
In 1994, Amazon was founded by Jeff Bezos inside a garage in Bellevue, Washington (Michigan
Journal of Economics, 2023). Originally, Amazon started as an online bookseller, though today it has
become one of the biggest online sales corporations in the world. Proving this point, they saw an
increase of about $29 billion in net sales from 2013 to 2021 and 2021 saw a total of $31.77 billion in net
sales of Amazon Prime alone (Michigan Journal of Economics, 2023).
Jeff Bezos continues to look to the future, always thinking of the next best thing to add to the ever-
growing Amazon product lineup. Because of this, we propose adding two new services to Amazon’s
global market. The first service is Amazon HealthHub, an AI-driven health and wellness platform. The
second service is Amazon EcoHome, which provides sustainable home solutions. Adding these two
services to their global market supports Amazon’s existing commitment to our communities and our
planet (Amazon, n.d.).
We suggest testing both new services in Japan because they are known for their technological
advancements and innovation. Japan is also an environmentally conscious country that focuses on the
healthcare of their citizens, many of whom are reaching their older years. We believe this will create a
demand for both the HealthHub and the EcoHome services.
We suggest pricing for the HealthHub services include a basic, premium, and family plan, as well as a
pay-per-use option for non-subscribers. This would not include the purchase of the fitness/health
tracking device. We suggest pricing for the EcoHome includes a basic solar, advanced solar, and
premium solar systems, as well as add-ons like smart home devices. Those prices do not include
installation.
, 3
HealthHub Pricing Proposal (U.S. Dollars)
BASIC PLAN PREMIUM PLAN
Monthly Subscription: $10
Annual Subscription: $110 (equivalent to $9.17/month) Monthly Subscription: $25
Features: Annual Subscription: $220 (equivalent to $18.33/month)
Features:
- Access to basic health monitoring tools and fitness
plans
- All features from the Basic Plan
- Limited virtual consultations (e.g., one per month)
- Unlimited virtual consultations
- Access to general health and wellness content
- Personalized health and fitness plans
- AI-driven health insights and recommendations
FAMILY PLAN - Discounts on health products and services (e.g., wearables)
Monthly Subscription: $36.50 PAY-PER-USE SERVICES:
Annual Subscription: $365 (equivalent to $30.42/month)
Features: - Virtual Consultation: $36.50 per session (for non-
subscribers)
- All features from the Premium Plan for up to 4 family - BUNDLING
Personalized Health Report: DISCOUNTS:
$14.60 per report
members
- Family health monitoring and shared fitness plans - Smart Home Starter Pack (Thermostat + Lighting
- Additional discounts on family health services EcoHome System): $240 (savings of $15)
Pricing - EcoHome Complete Package (Solar Panels +
Proposal (U.S. Dollars) Battery System + Installation): $9,855 (savings of
$500)
SMART HOME DEVICE OPTIONS: INSTALLATION SERVICES:
- Smart Thermostat: $150 - Standard Installation: $365 - $730 (depending on
- Smart Lighting System: $100 per room the complexity and type of product)
- Smart Appliances (e.g., washing machines, refrigerators): $365 - $730 - Custom Installation Packages: Priced based on
specific customer requirements
SOLAR PANEL SYSTEMS:
- Basic Solar Panel Package: $2,000 (suitable for small homes/apartments)
- Advanced Solar Panel Package: $4,000 (for larger homes or higher energy
needs)
- Premium Solar Panel Package: $6,570 (for comprehensive energy
solutions)
ENERGY STORAGE SOLUTIONS:
Home Battery System: $3,650 - $7,300 (depending on capacity and features)
