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1. Describe the three components Creating value, Delivering value, Captur-
of a business model. ing value
Capabilities
Of
2. What does CORE stand for?
Really
Exceptional value
3. Examples of a couple of companies • Google: data
in the same industry that have • Yelp: content
different COREs. • Facebook: user network
are elements of your business model that
4. What are multipliers? increase value without a proportional in-
crease in input or resources.
5. What are the two main multipliers Slippery products, and Russian Doll
we dis- cussed? Packaging
Informational control uses data and
analysis to guide decision-making and
evaluate progress toward goals. Behav-
ioral control regulates employee actions
Explain the difference between informa-
through rules, policies, and incentives to
tional control and behavioral control
align behavior with objectives. The key
difference is that informational control
focuses on decisions, while behavioral
control focuses on actions.
Layering or stacking your offerings, with
each layer adding incremental value
Russian doll multiplier while being linked to the core. Examples
are Free tier, OEM deals, and Bulk pack-
ages.
Owners shareholders Elect boards members
There is no distinction between the own-
er and the Company
Main sole proprietorship
The individual owner is personally ac-
countable for the Company's liabilities
Two or more people
requires proof of existence, typically an
, agreement
The owners are personally accountable
General Partnerships
for the Company's liabilities
default entity
S-corporation
Limited Liability Company
Make sure what is limited
Professional LLC
C-corporation
General is unlimited liability. Sole propri-
unlimited liability
etorship and general partnerships
Closely held corporation (no more than
100 owners)
S-Corporation pass-through taxation
Only 1 type of stock
Owners cannot be other companies
Ability to guide people into achieving
goals. It matters for innovation and push-
ing the company into the right position.
It also matters to make the environ-
. What is leadership and why does it mat-
ment good. LEADERSHIP IS DIFFER-
ter?
ENT FROM MANAGEMENT; LEADER-
SHIP IS ABOUT VISION AND INSPIRA-
TION, WHILE MANAGEMENT FOCUS-
ES ON PLANNING AND EXECUTION
• FOCUSES ON STRUCTURE, RULES,
AND REWARDS.
• LEADERS SET CLEAR TASKS AND
Transactional leaders
EXPECTATIONS.
• RISK: STIFLES CREATIVITY AND LIM-
ITS FLEXIBILITY.
What are the ABC traits of good leaders? Architecture, Bridger, and Catalyst
A startup is a company that is small and
What is a tech startup (make sure you young but intentionally grows massively
explain what is meant by "tech" and by and plans to scale massively in a short
"startup")? amount of time and become a market
leader through the use of technology.
Describe the concept of "economies of
agglomeration"