Test bank for consumer behaviour buying having and being eighth canadian edition

TEST BANK For Consumer Behaviour: Buying,
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Having, and Being, Canadian Edition, 9th Edition,
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2024 by Michael R. Solomon Chapters 1 - 15
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,Consumer Behaviour:Buying, Having,andBeing,Cdn. 9e(Solomon) Chapter 1 g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j




g , j An Introduction to Consumer Behaviour
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1) In studying consumers like Gail, a collegestudent, marketers often find it useful to learn their
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g,j interests in music or clothing, how they spend their leisure time, and even their attitudes about social
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g,j issues, to be able to categorize consumers according to their lifestyles. This sort of information is
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g,j called:
A) core values. g,j




B) psychographics.
C) configurations.
D) physiognomies.
g,j ANSWER: B g , j




Type: MC g,j PageRef:2 g,j g,j




g,j Skill: Application g , j




Objective: g , j L1-01 Consumer behaviour is a process. g,j g,j g,j g,j g,j




2) Tina,a supervisor of displays for Sears Canada, knows that attractive displays can generate
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g,j additional sales of particular items. From a marketer's perspective, this is: g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j




A) a purchase issue.
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B) a post purchase issue.
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C) merchandising complexity. g,j




D) a loss leader.g,j g,j




ANSWER: g , j A
Type: MC g,j PageRef:3 g,j g,j




g,j Skill: Application g , j




Objective: g , j L1-01 Consumer behaviour is a process. g,j g,j g,j g,j g,j




3) John is the vice president of marketing for a local tour guide company. He is concerned that his
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g,j customers are not recommending his company to their friends. For John, this problem is a:
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A) purchase issue. g,j

,B) demographic problem. g,j




C) prepurchaseissue. g,j




D) postpurchaseissue.g,j g,j




ANSWER: D
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Type: MC
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Skill: Application
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Objective: g , j L1-01 Consumer behaviour is a process.
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, 4) Theexpanded view of the exchange thatincludes the issues that influencethe consumer
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before, during, and after a purchase is called:
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A) the value. g,j




B) thestrategic focus. g,j g,j




C) the pre-sell strategy. g,j g,j




D) theconsumptionprocess. g,j g,j




ANSWER: D
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Type: MC g,j PageRef:3 g,j g,j




Skill: Concept
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Objective: g , j L1-01 Consumer behaviour is a process. g,j g,j g,j g,j g,j




5) Gail decides to take a break from studying and goes online to check things out. She connects with
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one of the product discussion groups that she participates in. This is an example of a:
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A) lifestyle discussion. g,j




B) brand competition. g,j




C) consumption community. g,j




D) marketplacecompetition. g,j




ANSWER: C
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Type: MC g,j PageRef:2 g,j g,j




Skill: Application
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Objective: g , j L1-01 Consumer behaviour is a process. g,j g,j g,j g,j g,j




6) If a product succeeds in satisfying needs and is purchased over and over again, it most likely has
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attained:
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A) product separation. g,j




B) brand loyalty. g,j




C) lifestyle variation. g,j




D) purchase conception. g,j




ANSWER: g , j B
Type: MC g,j PageRef:2 g,j g,j




Skill: Concept
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Objective: g , j L1-01 Consumer behaviour is a process. g,j g,j g,j g,j g,j