EMST 3010 QUESTIONS WITH ANSWERS
2024/2025.
media convergence - the process by which previously distinct technologies come to
share tasks and resources.
A cell phone that also takes pictures and video is an example of the convergence of
digital photography, digital video, and cellular telephone technologies
black box - An extreme, and currently nonexistent, example of technological
convergence, which would combine all the functions of previously distinct technology
and would be the device through which we'd receive all our news, information,
entertainment, and social interaction.
5 types of convergence - economic, organic, cultural, global, technological
Economic convergence - when a company controls several products or services within
the same industry.
Organic convergence - when someone is watching a television show online while
exchanging text messages with a friend and also listening to music in the background—
the "natural" outcome of a diverse media world.
Cultural convergence - Stories flowing across several kinds of media platforms is one
component—for example, novels that become television series (True Blood); radio
dramas that become comic strips (The Shadow); even amusement park rides that
become film franchises (Pirates of the Caribbean)
participatory culture (cultural convergence) - the way media consumers are able to
annotate, comment on, remix, and otherwise influence culture in unprecedented ways.
The video-sharing website YouTube is a prime example of participatory culture
Global convergence - the process of geographically distant cultures influencing one
another despite the distance that physically separates them. Nigeria's cinema industry,
nicknamed Nollywood, takes its cues from India's Bollywood, which is in turn inspired by
Hollywood in the United States
cultural imperialism - downside of global convergance. "the way developing countries
are "attracted, pressured, forced, and sometimes bribed into shaping social institutions
, to correspond to, or even promote, the values and structures of the dominating centre of
the system (White, 2001)."
Technological convergence - merging of technologies such as the ability to watch TV
shows online on sites like Hulu or to play video games on mobile phones like the Apple
iPhone.
tastemakers - people or organizations who exert a strong influence on current trends,
styles, and other aspects of popular culture. Used to create demand for new products.
The problem with 3-D - "It is so mind-numbingly amazing that narrative storytelling
hasn't caught up with the technology. The corporate screenwriting borgs are so busy
trying to come up with plot devices to highlight all the newfangled whoosiwhatsits—
objects being hurled at the audience, flying sequences, falling leaves, glowing Venus
Flytraps—that no one is really bothering to tell a tale (Moylan)."
3-D technology can cause a movie to look fuzzier, darker, and generally less
cinematically attractive.
kinetoscope - A moving-picture device, invented by Thomas Edison and his associates
in 1892, that allowed one person at a time to watch a motion picture by looking through
the viewer.
A perforated celluloid film strip - with a sequence of images on it was rapidly spooled
between a light bulb and a lens, creating the illusion of motion (Britannica).
cinématographe - Lumière brothers' device that both photographed and projected action
trick film - Films that contained techniques, originally used by Georges Melies, such as
stop-motion photography that made objects disappear, reappear, and transform.
Motion Picture Patents Company (MPPC) - The MPPC was a trade group that pooled
the most significant motion picture patents and established an exclusive contract
between these companies and the Eastman Kodak Company as a supplier of film stock.
feature narratives - Feature films that tell a story. longer than typical films. brought about
the eventual downfall of the MPPC.
parallel editing - A technique of cutting back and forth between action occurring in two
different locations, which often creates the illusion that they are happening
simultaneously. Also called "cross cutting."
panning shots - Shots that turn the camera horizontally, vertically, or diagonally.
2024/2025.
media convergence - the process by which previously distinct technologies come to
share tasks and resources.
A cell phone that also takes pictures and video is an example of the convergence of
digital photography, digital video, and cellular telephone technologies
black box - An extreme, and currently nonexistent, example of technological
convergence, which would combine all the functions of previously distinct technology
and would be the device through which we'd receive all our news, information,
entertainment, and social interaction.
5 types of convergence - economic, organic, cultural, global, technological
Economic convergence - when a company controls several products or services within
the same industry.
Organic convergence - when someone is watching a television show online while
exchanging text messages with a friend and also listening to music in the background—
the "natural" outcome of a diverse media world.
Cultural convergence - Stories flowing across several kinds of media platforms is one
component—for example, novels that become television series (True Blood); radio
dramas that become comic strips (The Shadow); even amusement park rides that
become film franchises (Pirates of the Caribbean)
participatory culture (cultural convergence) - the way media consumers are able to
annotate, comment on, remix, and otherwise influence culture in unprecedented ways.
The video-sharing website YouTube is a prime example of participatory culture
Global convergence - the process of geographically distant cultures influencing one
another despite the distance that physically separates them. Nigeria's cinema industry,
nicknamed Nollywood, takes its cues from India's Bollywood, which is in turn inspired by
Hollywood in the United States
cultural imperialism - downside of global convergance. "the way developing countries
are "attracted, pressured, forced, and sometimes bribed into shaping social institutions
, to correspond to, or even promote, the values and structures of the dominating centre of
the system (White, 2001)."
Technological convergence - merging of technologies such as the ability to watch TV
shows online on sites like Hulu or to play video games on mobile phones like the Apple
iPhone.
tastemakers - people or organizations who exert a strong influence on current trends,
styles, and other aspects of popular culture. Used to create demand for new products.
The problem with 3-D - "It is so mind-numbingly amazing that narrative storytelling
hasn't caught up with the technology. The corporate screenwriting borgs are so busy
trying to come up with plot devices to highlight all the newfangled whoosiwhatsits—
objects being hurled at the audience, flying sequences, falling leaves, glowing Venus
Flytraps—that no one is really bothering to tell a tale (Moylan)."
3-D technology can cause a movie to look fuzzier, darker, and generally less
cinematically attractive.
kinetoscope - A moving-picture device, invented by Thomas Edison and his associates
in 1892, that allowed one person at a time to watch a motion picture by looking through
the viewer.
A perforated celluloid film strip - with a sequence of images on it was rapidly spooled
between a light bulb and a lens, creating the illusion of motion (Britannica).
cinématographe - Lumière brothers' device that both photographed and projected action
trick film - Films that contained techniques, originally used by Georges Melies, such as
stop-motion photography that made objects disappear, reappear, and transform.
Motion Picture Patents Company (MPPC) - The MPPC was a trade group that pooled
the most significant motion picture patents and established an exclusive contract
between these companies and the Eastman Kodak Company as a supplier of film stock.
feature narratives - Feature films that tell a story. longer than typical films. brought about
the eventual downfall of the MPPC.
parallel editing - A technique of cutting back and forth between action occurring in two
different locations, which often creates the illusion that they are happening
simultaneously. Also called "cross cutting."
panning shots - Shots that turn the camera horizontally, vertically, or diagonally.
