, COM3702 Assignment 3 PORTFILIO (COMPLETE ANSWERS) Semester 1
2025 - DUE 2 June 2025;100% CORRECT AND TRUSTED SOLUTIONS
1. INTRODUCTION
This portfolio investigates how media shapes and is shaped by issues of
race, gender, representation, terrorism, and the broader communication
landscape within South Africa. Through the analysis of current events
and media narratives, it explores the media’s role in reflecting societal
norms and reinforcing dominant ideologies. The discussion begins with
a case study of a FlySafair incident involving a SABC staff member,
illustrating how racism is constructed and sustained in public media
narratives. The focus then shifts to the global impact of the U.S.
government's decision to cut HIV funding, highlighting how media
framing and agenda-setting influence public perception. Gender
representation is critically examined through the lens of magazine
advertisements, revealing how media content perpetuates traditional
gender roles. An analysis of social media commentary by Duduzile
Zuma-Sambudla during the 2021 unrest provides insight into the
media’s framing of terrorism. The portfolio concludes with a discussion
on media ownership concentration in South Africa, considering its
consequences for democratic discourse and diversity in media
representation.
SECTION 2: MEDIA AND RACE (25 MARKS)
Selected News Story:
Evans, J. (2024, March 7). SABC staffer filmed in FlySafair racial row
to be reported to Equality Court. News24. Retrieved from:
https://www.news24.com/news24/southafrica/news/sabc-staffer-filmed-
in-flysafair-racial-row-to-be-reported-to-equality-court-20240307
2.1 The Term Racism (5 marks)
Definition:
Racism refers to the belief that one race is inherently superior or inferior
2025 - DUE 2 June 2025;100% CORRECT AND TRUSTED SOLUTIONS
1. INTRODUCTION
This portfolio investigates how media shapes and is shaped by issues of
race, gender, representation, terrorism, and the broader communication
landscape within South Africa. Through the analysis of current events
and media narratives, it explores the media’s role in reflecting societal
norms and reinforcing dominant ideologies. The discussion begins with
a case study of a FlySafair incident involving a SABC staff member,
illustrating how racism is constructed and sustained in public media
narratives. The focus then shifts to the global impact of the U.S.
government's decision to cut HIV funding, highlighting how media
framing and agenda-setting influence public perception. Gender
representation is critically examined through the lens of magazine
advertisements, revealing how media content perpetuates traditional
gender roles. An analysis of social media commentary by Duduzile
Zuma-Sambudla during the 2021 unrest provides insight into the
media’s framing of terrorism. The portfolio concludes with a discussion
on media ownership concentration in South Africa, considering its
consequences for democratic discourse and diversity in media
representation.
SECTION 2: MEDIA AND RACE (25 MARKS)
Selected News Story:
Evans, J. (2024, March 7). SABC staffer filmed in FlySafair racial row
to be reported to Equality Court. News24. Retrieved from:
https://www.news24.com/news24/southafrica/news/sabc-staffer-filmed-
in-flysafair-racial-row-to-be-reported-to-equality-court-20240307
2.1 The Term Racism (5 marks)
Definition:
Racism refers to the belief that one race is inherently superior or inferior
