LSUS MBA 703 FINAL EXAM
QUESTIONS AND ANSWERS (GRADED
A+)
How does Google Make Money? - ANSWER-Pairing Internet Surfers with Advertisers
Market Capitilization - ANSWER-Value of a firm calculated by multiplying its share price
by the number of shares
Search Engine Marketing - ANSWER-Designing, running and optimizing search-engine
ad campaigns.
Keyword Advertising - ANSWER-Advertisements that are targeted based on a user's
query.
pay-per-click - ANSWER-Advertisers do not pay unless someone clicks
click-through rate (CTR) - ANSWER-the number of times a user clicks on an online ad
divided by the number of impressions
Organic or Natural Search - ANSWER-Search engine results returned and ranked
according to relevance
Pagerank - ANSWER-Algorithm to rank websites
Search Engine Optimization - ANSWER-Process of improving a page's organic search
results
Link Fraud - ANSWER-Creating a series of bogus websites, all linking back to the
pages one is trying to promote.
Also called spamdexing or link farming.
spiders, web crawlers, software robots - ANSWER--Traverse available Web links to
perform a given task.
-Spiders discover documents for indexing and retrieval
Cache - ANSWER-A temporary storage space used to speed computing tasks.
Dark Web - ANSWER-Internet content that can't be indexed by Google and other
search engines.
QUESTIONS AND ANSWERS (GRADED
A+)
How does Google Make Money? - ANSWER-Pairing Internet Surfers with Advertisers
Market Capitilization - ANSWER-Value of a firm calculated by multiplying its share price
by the number of shares
Search Engine Marketing - ANSWER-Designing, running and optimizing search-engine
ad campaigns.
Keyword Advertising - ANSWER-Advertisements that are targeted based on a user's
query.
pay-per-click - ANSWER-Advertisers do not pay unless someone clicks
click-through rate (CTR) - ANSWER-the number of times a user clicks on an online ad
divided by the number of impressions
Organic or Natural Search - ANSWER-Search engine results returned and ranked
according to relevance
Pagerank - ANSWER-Algorithm to rank websites
Search Engine Optimization - ANSWER-Process of improving a page's organic search
results
Link Fraud - ANSWER-Creating a series of bogus websites, all linking back to the
pages one is trying to promote.
Also called spamdexing or link farming.
spiders, web crawlers, software robots - ANSWER--Traverse available Web links to
perform a given task.
-Spiders discover documents for indexing and retrieval
Cache - ANSWER-A temporary storage space used to speed computing tasks.
Dark Web - ANSWER-Internet content that can't be indexed by Google and other
search engines.
