MEDA 101 - Mid Term Exam Study Guide
correctly answered to pass
Definitions of Mass Media - correct answer ✔✔Means of communications like tv, newspapers,
movies, books, and the internet, that influence large audiences
Media Convergence - correct answer ✔✔The way that a whole range of different kinds of info
can be combined and delivered in one format
Explain the Linear Model - correct answer ✔✔Form of y = mx + b
Papyrus - correct answer ✔✔A wild plant that grew all over the Nile River Valley in Egypt.
Parchment - correct answer ✔✔stretched and dried animal skins, particularly cow and sheep
skin
Johannes Gutenberg - correct answer ✔✔German inventor who invented the first movable type
printing press.
Movable Type - correct answer ✔✔in which each individual character is cast. on a separate
piece of metal.
Gutenberg Press - correct answer ✔✔the Renaissance, Reformation, Scientific Revolution, and
Enlightenment.
Chaucer's Canterbury Tales - correct answer ✔✔a narrative poem and a social satire
, Peter Zenger - correct answer ✔✔a journalist and printer for a newspaper in New York
Penny Papers - correct answer ✔✔sold individually for only a penny
Yellow Journalism - correct answer ✔✔that exploits, distorts, or exaggerates the news to create
sensations and attract readers.
Joseph Pulitzer - correct answer ✔✔United States newspaper publisher
William Randolph Hearst - correct answer ✔✔introduction of large headlines and sensational
reporting changed American journalism
Two Distinct Types of Journalism - correct answer ✔✔Objective & Literary Journalism
Literary Journalism - correct answer ✔✔journalism. writing
Muckrakers - correct answer ✔✔journalists (writers for newspapers and magazines) who
exposed the dirt, corruption, and ills of American society.
General-Interest Magazines - correct answer ✔✔Aimed at educated, non-specialized audience
Pass-along readership - correct answer ✔✔an estimate determined by market research of how
many people read a single issue of a publication
Photojournalism - correct answer ✔✔a form of journalism that requires collecting images in
order to support a news story
correctly answered to pass
Definitions of Mass Media - correct answer ✔✔Means of communications like tv, newspapers,
movies, books, and the internet, that influence large audiences
Media Convergence - correct answer ✔✔The way that a whole range of different kinds of info
can be combined and delivered in one format
Explain the Linear Model - correct answer ✔✔Form of y = mx + b
Papyrus - correct answer ✔✔A wild plant that grew all over the Nile River Valley in Egypt.
Parchment - correct answer ✔✔stretched and dried animal skins, particularly cow and sheep
skin
Johannes Gutenberg - correct answer ✔✔German inventor who invented the first movable type
printing press.
Movable Type - correct answer ✔✔in which each individual character is cast. on a separate
piece of metal.
Gutenberg Press - correct answer ✔✔the Renaissance, Reformation, Scientific Revolution, and
Enlightenment.
Chaucer's Canterbury Tales - correct answer ✔✔a narrative poem and a social satire
, Peter Zenger - correct answer ✔✔a journalist and printer for a newspaper in New York
Penny Papers - correct answer ✔✔sold individually for only a penny
Yellow Journalism - correct answer ✔✔that exploits, distorts, or exaggerates the news to create
sensations and attract readers.
Joseph Pulitzer - correct answer ✔✔United States newspaper publisher
William Randolph Hearst - correct answer ✔✔introduction of large headlines and sensational
reporting changed American journalism
Two Distinct Types of Journalism - correct answer ✔✔Objective & Literary Journalism
Literary Journalism - correct answer ✔✔journalism. writing
Muckrakers - correct answer ✔✔journalists (writers for newspapers and magazines) who
exposed the dirt, corruption, and ills of American society.
General-Interest Magazines - correct answer ✔✔Aimed at educated, non-specialized audience
Pass-along readership - correct answer ✔✔an estimate determined by market research of how
many people read a single issue of a publication
Photojournalism - correct answer ✔✔a form of journalism that requires collecting images in
order to support a news story
