ETS EXAM STUDY QUESTIONS
When a firm considers external factors during a SWOT analysis, which of the following
factors would they consider?
A. The political and economic landscape
B. Personnel at company headquarters
C. Production failures at their overseas subsidiary
D. The makeup of the firm's board of directors - answerA. The political and economic
landscape
Which of the following is a disadvantage of using social media for marketing?
A. It is impersonal.
B. It primarily provides static content.
C. It does not provide information in a timely manner.
D. It is largely user controlled. - answerD. It is largely user controlled.
Which of the following is true of advertising in the new marketing communications
model?
A. Advertisers are trying to boost print media advertising to counter the rise of digital
media.
B. Advertisers are spending more money on mass-media marketing techniques like
network television.
C. Advertisers are using highly targeted media to reach smaller customer segments with
personalized, interactive messages.
D. Advertisers are use more broadcasting techniques to reach target customers. -
answerC. Advertisers are using highly targeted media to reach smaller customer
segments with personalized, interactive messages.
In a promotion mix, ________ involves personally connecting with carefully targeted
individual consumers to both obtain an immediate response and cultivate lasting
customer relationships.
A. direct marketing
B. advertising
C. public relations
D. predictive analytics - answerA. direct marketing
Information collected from online databases on the Internet is an example of ________
data.
A. primary
,B. secondary
C. first-hand
D. experimental - answerB. secondary
Which of the following is an example of upward communication?
A. A manual with a listing of company policy
B. A memo exchanged between two C-level employees
C. A suggestion box in the break room
D. An interactive pitch to a potential new client - answerC. A suggestion box in the
break room
When a customer purchases an item using a heuristic such as "I bought this last time"
or "price equals quality", they are deploying minimal purchasing effort. Which of the
following items would the customer most likely be buying in this instance?
A. Heterogeneous Shopping Product
B. Convenience Product
C. Specialty Product
D. Unsought Product - answerB. Convenience Product
Which of the following is an example of consumer-generated marketing?
A. BMW's use of brand-related videos posted on video-sharing Web sites by its
customers
B. Nike's Nike Plus Web site which helps its customers to customize their shoes
C. Toyota's Facebook page which provides information about its upcoming cars to its
customers
D. Neiman Marcus's InCircle Rewards program for its best customers - answerA.
BMW's use of brand-related videos posted on video-sharing Web sites by its customers
During a firm's strategic planning process, which of the following steps comes last?
A. Tactics
B. Strategy
C. Mission
D. Vision - answerA. Tactics
Performing a _____________ is an effective tool as a manager because it seeks
improvements that lead to either a better product or a product made more economically.
A. Economic Order Quantity
B. SWOT Analysis
C. Value Analysis
D. Marketing ROI - answerC. Value Analysis
Which of the following is an example of cause-related marketing?
A. a firm selling groceries without using retail outlets
B. a firm selling energy drinks and relying on social media
C. firm selling low-cost health insurance through online sites
,D. a firm selling electronics and giving a percentage of sales to charity - answerD. a firm
selling electronics and giving a percentage of sales to charity
Which of the following is most likely an advantage of social media marketing?
A. Social media marketing is targeted and personal.
B. Social media campaign results are easily measured.
C. Social networks are largely marketer controlled.
D. Social media campaigns are simply implemented and rarely backfire. - answerA.
Social media marketing is targeted and personal.
Apollo, the market leader in high-resolution cameras and lenses is known for its quality
and customer service. Apollo markets its vast range of cameras, lenses, and camera
accessories directly to final consumers who belong to a broad group of demographic
segments. By doing so, Apollo avoids all intermediaries and provides consumers with
their products at the most competitive prices. Apollo falls under the ________ online
marketing domain.
A. B2C
B. B2B
C. C2C
D. C2B - answerA. B2C
When purchasing agents engage into contracts with suppliers for quantity orders, which
of the following factors are generally not considered?
A. Buying agents for large corporations usually demand lower prices and a quantity
discount
B. Corporate buyers demand tight delivery schedules
C. Buyers are more influenced by emotional appeals rather than economic appeals
D. Buyers are more influenced by economic appeals rather than emotional appeals -
answerC. Buyers are more influenced by emotional appeals rather than economic
appeals
Indy Unique Inc. makes car parts for engine manufacturers. In the US, the company
sells to body shops that repair everyday sedans and SUVs experiencing problems. In
Europe, Indy Unique sells to new car manufacturers who are assembling new vehicles
off the line. What type of segmentation approaches is Indy Unique Inc. taking in this
scenario?
A. Demographic and Situational
B. Behavioral and Demographic
C. Geographic and Behavioral
D. Demographic and Geographic - answerC. Geographic and Behavioral
When will a competitive strategy based of premium pricing or price skimming likely be
used?
A. When products in the industry are highly differentiated
, B. When buyers have power to negotiate price
C. When there are high switching costs
D. When price competition is vigorous - answerA. When products in the industry are
highly differentiated
When price competition among competitors becomes ruthless in a mature industry,
which of the following pricing strategies is likely to be employed?
A. Market skimming pricing
B. Captive pricing
C. Low-cost provider pricing
D. Psychological pricing - answerC. Low-cost provider pricing
Which of the following challenges in service marketing is illustrated when a lawyer's
services are unique to the particular client and their legal situation, such that the exact
same services would be irrelevant, most likely, to the next client:
A. Inventory
B. Intangibility
C. Inconsistency
D. Inseparability - answerD. Inseparability
The challenge in service marketing of perishable means that:
A. Services cannot be used after a certain timeframe.
B. Services cannot be separated from their providers.
C. Services must be delivered on a timely basis.
D. Services can vary depending on the person administering the service. - answerA.
Services cannot be used after a certain timeframe.
The first step in the marketing process is ________.
A. capturing value from customers to create profits and customer equity
B. constructing an integrated marketing program that delivers superior value
C. building profitable relationships and creating customer delight
D. understanding the marketplace and customer needs and wants - answerD.
understanding the marketplace and customer needs and wants
Which of the following managerial discoveries led to the thinking that quality of working
conditions and social aspects produce higher quality output and reflects quality
supervision?
A. Six Sigma
B. Total Quality Management
C. The Hawthorne Experiments
D. Just in Time Manufacturing - answerC. The Hawthorne Experiments
When a firm considers external factors during a SWOT analysis, which of the following
factors would they consider?
A. The political and economic landscape
B. Personnel at company headquarters
C. Production failures at their overseas subsidiary
D. The makeup of the firm's board of directors - answerA. The political and economic
landscape
Which of the following is a disadvantage of using social media for marketing?
A. It is impersonal.
B. It primarily provides static content.
C. It does not provide information in a timely manner.
D. It is largely user controlled. - answerD. It is largely user controlled.
Which of the following is true of advertising in the new marketing communications
model?
A. Advertisers are trying to boost print media advertising to counter the rise of digital
media.
B. Advertisers are spending more money on mass-media marketing techniques like
network television.
C. Advertisers are using highly targeted media to reach smaller customer segments with
personalized, interactive messages.
D. Advertisers are use more broadcasting techniques to reach target customers. -
answerC. Advertisers are using highly targeted media to reach smaller customer
segments with personalized, interactive messages.
In a promotion mix, ________ involves personally connecting with carefully targeted
individual consumers to both obtain an immediate response and cultivate lasting
customer relationships.
A. direct marketing
B. advertising
C. public relations
D. predictive analytics - answerA. direct marketing
Information collected from online databases on the Internet is an example of ________
data.
A. primary
,B. secondary
C. first-hand
D. experimental - answerB. secondary
Which of the following is an example of upward communication?
A. A manual with a listing of company policy
B. A memo exchanged between two C-level employees
C. A suggestion box in the break room
D. An interactive pitch to a potential new client - answerC. A suggestion box in the
break room
When a customer purchases an item using a heuristic such as "I bought this last time"
or "price equals quality", they are deploying minimal purchasing effort. Which of the
following items would the customer most likely be buying in this instance?
A. Heterogeneous Shopping Product
B. Convenience Product
C. Specialty Product
D. Unsought Product - answerB. Convenience Product
Which of the following is an example of consumer-generated marketing?
A. BMW's use of brand-related videos posted on video-sharing Web sites by its
customers
B. Nike's Nike Plus Web site which helps its customers to customize their shoes
C. Toyota's Facebook page which provides information about its upcoming cars to its
customers
D. Neiman Marcus's InCircle Rewards program for its best customers - answerA.
BMW's use of brand-related videos posted on video-sharing Web sites by its customers
During a firm's strategic planning process, which of the following steps comes last?
A. Tactics
B. Strategy
C. Mission
D. Vision - answerA. Tactics
Performing a _____________ is an effective tool as a manager because it seeks
improvements that lead to either a better product or a product made more economically.
A. Economic Order Quantity
B. SWOT Analysis
C. Value Analysis
D. Marketing ROI - answerC. Value Analysis
Which of the following is an example of cause-related marketing?
A. a firm selling groceries without using retail outlets
B. a firm selling energy drinks and relying on social media
C. firm selling low-cost health insurance through online sites
,D. a firm selling electronics and giving a percentage of sales to charity - answerD. a firm
selling electronics and giving a percentage of sales to charity
Which of the following is most likely an advantage of social media marketing?
A. Social media marketing is targeted and personal.
B. Social media campaign results are easily measured.
C. Social networks are largely marketer controlled.
D. Social media campaigns are simply implemented and rarely backfire. - answerA.
Social media marketing is targeted and personal.
Apollo, the market leader in high-resolution cameras and lenses is known for its quality
and customer service. Apollo markets its vast range of cameras, lenses, and camera
accessories directly to final consumers who belong to a broad group of demographic
segments. By doing so, Apollo avoids all intermediaries and provides consumers with
their products at the most competitive prices. Apollo falls under the ________ online
marketing domain.
A. B2C
B. B2B
C. C2C
D. C2B - answerA. B2C
When purchasing agents engage into contracts with suppliers for quantity orders, which
of the following factors are generally not considered?
A. Buying agents for large corporations usually demand lower prices and a quantity
discount
B. Corporate buyers demand tight delivery schedules
C. Buyers are more influenced by emotional appeals rather than economic appeals
D. Buyers are more influenced by economic appeals rather than emotional appeals -
answerC. Buyers are more influenced by emotional appeals rather than economic
appeals
Indy Unique Inc. makes car parts for engine manufacturers. In the US, the company
sells to body shops that repair everyday sedans and SUVs experiencing problems. In
Europe, Indy Unique sells to new car manufacturers who are assembling new vehicles
off the line. What type of segmentation approaches is Indy Unique Inc. taking in this
scenario?
A. Demographic and Situational
B. Behavioral and Demographic
C. Geographic and Behavioral
D. Demographic and Geographic - answerC. Geographic and Behavioral
When will a competitive strategy based of premium pricing or price skimming likely be
used?
A. When products in the industry are highly differentiated
, B. When buyers have power to negotiate price
C. When there are high switching costs
D. When price competition is vigorous - answerA. When products in the industry are
highly differentiated
When price competition among competitors becomes ruthless in a mature industry,
which of the following pricing strategies is likely to be employed?
A. Market skimming pricing
B. Captive pricing
C. Low-cost provider pricing
D. Psychological pricing - answerC. Low-cost provider pricing
Which of the following challenges in service marketing is illustrated when a lawyer's
services are unique to the particular client and their legal situation, such that the exact
same services would be irrelevant, most likely, to the next client:
A. Inventory
B. Intangibility
C. Inconsistency
D. Inseparability - answerD. Inseparability
The challenge in service marketing of perishable means that:
A. Services cannot be used after a certain timeframe.
B. Services cannot be separated from their providers.
C. Services must be delivered on a timely basis.
D. Services can vary depending on the person administering the service. - answerA.
Services cannot be used after a certain timeframe.
The first step in the marketing process is ________.
A. capturing value from customers to create profits and customer equity
B. constructing an integrated marketing program that delivers superior value
C. building profitable relationships and creating customer delight
D. understanding the marketplace and customer needs and wants - answerD.
understanding the marketplace and customer needs and wants
Which of the following managerial discoveries led to the thinking that quality of working
conditions and social aspects produce higher quality output and reflects quality
supervision?
A. Six Sigma
B. Total Quality Management
C. The Hawthorne Experiments
D. Just in Time Manufacturing - answerC. The Hawthorne Experiments
