Title
WGU E-Commerce and Marketing Analytics - D381
Description
(WGU D381) MKTG 6040 E Commerce & Marketing Analytics - Objective Assessment Guide Q & S 20242025
Import Add diagram Create from notes
1
The number of impressions help a business assess When it comes to Google marketing
Image
whether its campaign is on track based on the analytics, why is the number of
parameters set by it. impressions important?
TERM DEFINITION
2
, Run a piece of code or a tag on each website that What should a business do to ensure that
Image
needs to be monitored to make web analytics tools web analytics tools are capable of
aware of them monitoring and tracking website
performance during a campaign?
TERM
DEFINITION
3
It enables the team to merge data about conversions The marketing team of a company wants
Image
from Google Ads with data about audience to increase the efficiency of the
demographics in Google Analytics. company's latest digital marketing
campaign. So the team decides to link
TERM
the Google Ads account to Google
Analytics. What is the benefit of linking
the two Google platforms in this case?
DEFINITION
4
They make data easier to understand by revealing Why are data visualizations important
Image
trends, patterns, and outliers. when communicating insights to
stakeholders?
TERM
WGU E-Commerce and Marketing Analytics - D381
Description
(WGU D381) MKTG 6040 E Commerce & Marketing Analytics - Objective Assessment Guide Q & S 20242025
Import Add diagram Create from notes
1
The number of impressions help a business assess When it comes to Google marketing
Image
whether its campaign is on track based on the analytics, why is the number of
parameters set by it. impressions important?
TERM DEFINITION
2
, Run a piece of code or a tag on each website that What should a business do to ensure that
Image
needs to be monitored to make web analytics tools web analytics tools are capable of
aware of them monitoring and tracking website
performance during a campaign?
TERM
DEFINITION
3
It enables the team to merge data about conversions The marketing team of a company wants
Image
from Google Ads with data about audience to increase the efficiency of the
demographics in Google Analytics. company's latest digital marketing
campaign. So the team decides to link
TERM
the Google Ads account to Google
Analytics. What is the benefit of linking
the two Google platforms in this case?
DEFINITION
4
They make data easier to understand by revealing Why are data visualizations important
Image
trends, patterns, and outliers. when communicating insights to
stakeholders?
TERM
