Preference of consumers for the products of established companies
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Brand loyalty
Measuring how well a company is doing by comparing it to another company, or to
itself, over time.
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Benchmarking
When a company decides to serve many segments, or even the entire market,
producing different offerings for different segments.
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Segmentation Strategy
an action between two companies to pool their resources and operations and join
together to better compete in a business or industry
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merger
The purpose of the company, or a statement of what the company strives to do.
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Mission
a bias that arises from our predisposition to estimate the probability of an outcome is
to imagine
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availability error
When a company targets a certain segment or niche, and tries to be the low-cost
player in that niche.
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Focus low-cost strategy
when one company assumes the responsibility for determining the pricing strategy
that maximizes industry profitability
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Price leadership
The synergies that arise when one or more of a diversified company's business units
are able to lower costs or increase differentiation because they can more effectively
pool, share, and utilize expensive resources or capabilities.
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Economies of scope
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Brand loyalty
Measuring how well a company is doing by comparing it to another company, or to
itself, over time.
,Give this one a try later!
Benchmarking
When a company decides to serve many segments, or even the entire market,
producing different offerings for different segments.
Give this one a try later!
Segmentation Strategy
an action between two companies to pool their resources and operations and join
together to better compete in a business or industry
Give this one a try later!
merger
The purpose of the company, or a statement of what the company strives to do.
Give this one a try later!
Mission
a bias that arises from our predisposition to estimate the probability of an outcome is
to imagine
, Give this one a try later!
availability error
When a company targets a certain segment or niche, and tries to be the low-cost
player in that niche.
Give this one a try later!
Focus low-cost strategy
when one company assumes the responsibility for determining the pricing strategy
that maximizes industry profitability
Give this one a try later!
Price leadership
The synergies that arise when one or more of a diversified company's business units
are able to lower costs or increase differentiation because they can more effectively
pool, share, and utilize expensive resources or capabilities.
Give this one a try later!
Economies of scope
