A company uses _____ when it focuses on pockets of demand that are declining more
slowly than the industry as a whole to maintain profitability.
a. a divestment strategy
b. chaining
c. a niche strategy
d. an acquisition strategy
e. franchising
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, c. a niche strategy
Which of the following statements about the impact of high product quality on
competitive advantage is true?
a. it increases the need for after-sales services
b. it limits the company's ability to differentiate its products
c. it adversely affects employee productivity
d. it lowers unit costs of the products
e. it decreases the utility of the products
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d. it lowers unit costs of the products
The simplest measure of efficiency is the:
a. net profit expressed as a percentage of sales
b. total costs of producing products
c. quantity of inputs required to produce a given output
d. amount of money the company has to work with in the short term
e. ratio of revenues divided by invested captial
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c. quantity of inputs required to produce a given output
The threat from potential competitors is greatest in the _____ stage of the industry life
cycle.
a. maturity
b. growth
, c. shakeout
d. decline
e. embryonic
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b. growth
Which generic business-level strategy is based on the intent to lower costs so that a
company can lower prices and still make a profit?
a. broad differentiation strategy
b. price differentiation strategy
c. focus differentiation strategy
d. focus low-cost strategy
e. broad low-cost strategy
Give this one a try later!
e. broad low-cost strategy
Which of the following is one of the basic building blocks of competitive advantage?
a. logistics
b. variety
c. quantity
d. distribution
e. innovation
Give this one a try later!
e. innovation
slowly than the industry as a whole to maintain profitability.
a. a divestment strategy
b. chaining
c. a niche strategy
d. an acquisition strategy
e. franchising
Give this one a try later!
, c. a niche strategy
Which of the following statements about the impact of high product quality on
competitive advantage is true?
a. it increases the need for after-sales services
b. it limits the company's ability to differentiate its products
c. it adversely affects employee productivity
d. it lowers unit costs of the products
e. it decreases the utility of the products
Give this one a try later!
d. it lowers unit costs of the products
The simplest measure of efficiency is the:
a. net profit expressed as a percentage of sales
b. total costs of producing products
c. quantity of inputs required to produce a given output
d. amount of money the company has to work with in the short term
e. ratio of revenues divided by invested captial
Give this one a try later!
c. quantity of inputs required to produce a given output
The threat from potential competitors is greatest in the _____ stage of the industry life
cycle.
a. maturity
b. growth
, c. shakeout
d. decline
e. embryonic
Give this one a try later!
b. growth
Which generic business-level strategy is based on the intent to lower costs so that a
company can lower prices and still make a profit?
a. broad differentiation strategy
b. price differentiation strategy
c. focus differentiation strategy
d. focus low-cost strategy
e. broad low-cost strategy
Give this one a try later!
e. broad low-cost strategy
Which of the following is one of the basic building blocks of competitive advantage?
a. logistics
b. variety
c. quantity
d. distribution
e. innovation
Give this one a try later!
e. innovation
