PUR 3000 EXAM 1 PRACTICE QUESTIONS
You've joined a group of students that wants to reduce the cost of living in campus
dorms. Together, you draft a petition to present to the university's housing office, but
first, you need other students to sign the petition. In this example, the university housing
office is considered:
An organization
A business
A public
A customer - Answers :a public
Which of the following is NOT a principle of public relations management?
Tell the truth
Manage for today
Prove it with action
Listen to the customer - Answers :listen to the customer
Which of the following is considered a hallmark of the press agentry/publicity model?
Accuracy
Feedback
Propaganda
Transparency - Answers :propoganda
Which two people are often regarded as the founders of public relations?
Barnum & Lee
Lee & Bernays
Bernays & Hill
Grunig & Hunt - Answers :Lee & Bernays
Annual reports and quarterly profit/loss statements are examples of which of the
following?
Material information
Key documents
Investor memorandums
Critical records - Answers :material information
Edward Bernays' bacon-and-eggs "study" is an example of which model of public
relations?
Press agentry/publicity
Public information
Two-way asymmetrical
One-way symmetrical - Answers :two-way asymmetrical
In the public information model, communication tends to be:
One way
Two way
, Integrated
Symmetric - Answers :one way
The press agentry/publicity model is most closely associated with which public figure?
George Washington
P.T. Barnum
Edward Bernays
Ivy Ledbetter Lee - Answers :P.T. Barnum
Public relations practitioners who represent a religion or faith may consider joining
which professional organization?
Communicators of Faith Association
Religion Communicators Council
Religious Public Relations Association
Institute for Religion Communicators - Answers :religion communicators council
The main purpose of a pseudo-event is to:
Generate media coverage
Gather a local audience
Show opposition on an issue
Fundraise for a cause - Answers :generate media coverage
Which of the following is NOT one of the major motivations for public relations?
Recruitment
Legitimacy
Affinity
Agitation - Answers :affinity
In search engines, ________________ show the URLs that are most relevant based on
search terms, rather than advertisements.
Search engine optimization
Organic search results
Front-page links
Primary search results - Answers :organic search results
According to Arthur Page, 90 percent of good public relations must be determined by an
organization's:
Actions
Communication
Public perception
Strategy - Answers :actions
To engage in listening (and not just hearing), organizations must:
Be responsive to feedback
Monitor news headlines
Track keywords on social media
You've joined a group of students that wants to reduce the cost of living in campus
dorms. Together, you draft a petition to present to the university's housing office, but
first, you need other students to sign the petition. In this example, the university housing
office is considered:
An organization
A business
A public
A customer - Answers :a public
Which of the following is NOT a principle of public relations management?
Tell the truth
Manage for today
Prove it with action
Listen to the customer - Answers :listen to the customer
Which of the following is considered a hallmark of the press agentry/publicity model?
Accuracy
Feedback
Propaganda
Transparency - Answers :propoganda
Which two people are often regarded as the founders of public relations?
Barnum & Lee
Lee & Bernays
Bernays & Hill
Grunig & Hunt - Answers :Lee & Bernays
Annual reports and quarterly profit/loss statements are examples of which of the
following?
Material information
Key documents
Investor memorandums
Critical records - Answers :material information
Edward Bernays' bacon-and-eggs "study" is an example of which model of public
relations?
Press agentry/publicity
Public information
Two-way asymmetrical
One-way symmetrical - Answers :two-way asymmetrical
In the public information model, communication tends to be:
One way
Two way
, Integrated
Symmetric - Answers :one way
The press agentry/publicity model is most closely associated with which public figure?
George Washington
P.T. Barnum
Edward Bernays
Ivy Ledbetter Lee - Answers :P.T. Barnum
Public relations practitioners who represent a religion or faith may consider joining
which professional organization?
Communicators of Faith Association
Religion Communicators Council
Religious Public Relations Association
Institute for Religion Communicators - Answers :religion communicators council
The main purpose of a pseudo-event is to:
Generate media coverage
Gather a local audience
Show opposition on an issue
Fundraise for a cause - Answers :generate media coverage
Which of the following is NOT one of the major motivations for public relations?
Recruitment
Legitimacy
Affinity
Agitation - Answers :affinity
In search engines, ________________ show the URLs that are most relevant based on
search terms, rather than advertisements.
Search engine optimization
Organic search results
Front-page links
Primary search results - Answers :organic search results
According to Arthur Page, 90 percent of good public relations must be determined by an
organization's:
Actions
Communication
Public perception
Strategy - Answers :actions
To engage in listening (and not just hearing), organizations must:
Be responsive to feedback
Monitor news headlines
Track keywords on social media
