BUAD 332 final Exam , business logistics exam, supply
chain management, BUAD test questions, operational
strategy, BUAD 332 answers, logistics exam 2025
definition: Connecting directly with carefully targeted individual customers to
both obtain immediate response and cultivate lasting customer relationships - ans
-Direct Marketing
What is the fastest growing form of marketing? - ans -Direct marketing
-10% of U.S. economy is generated by direct marketing sales
What are the forms of direct marketing? - ans --Direct-mail
-Catalog
-Telemarketing
-mobile phone marketing
Definition : Direct marketing through print, video, or digital methods that are
mailed to select customers, made available in stores or presented online - ans -
Catalog marketing
Definition: Involves sending an offer, announcement, reminder, or other item to a
person at a particular physical or virtual address - ans -Direct-mail marketing
-largest direct marketing medium
Example of direct mail marketing in class - ans -JDA
Definition: Marketers use inbound and outbound call to sell direct to customers -
ans -Telemarketing
Definition: Company efforts to market products and services and build customer
relationships over the internet - ans -Online marketing
Definition: so called dot-coms, which operate only online without any brick and
mortar presence - ans -Click-only companies
, Types of click-only firms - ans --E-tailers (Amazon)
-Search engines and portals (Google)
-Transaction sites (eBay)
-Content sites (ESPN)
clicker: Yahoo is a search engine & content site
Definition: Traditional brick and mortar stores that have added online marketing
operations - ans -Click-and-mortar
Why are many click and mortar stores having more success than traditional brick
and mortar stores? - ans -Omni-presence
What was the example in class of a click and mortar store? - ans -Best Buy
Definition: Businesses using websites, e-mail, online catalogs, online trading
networks, and other online resources to reach new business customers, serve
current customers more effectively, and obtain buying efficiencies and better
prices - ans -Business to business (B2B) online marketing
Definition: Online exchanges of goods and information between final customers -
ans -Customer to customer (C2C) online marketing
Types of C2C marketing - ans -Auction sites & Blogs and forums
corporate website - ans -designed to build customer goodwill, collect customer
feedback, and supplement other sales channels rather than sell the company's
products directly
-this is an example of "public relations"
marketing web site - ans -a web site that engages consumers to move them closer
to a direct purchase or other marketing outcome
-this is an example of "direct marketing"
chain management, BUAD test questions, operational
strategy, BUAD 332 answers, logistics exam 2025
definition: Connecting directly with carefully targeted individual customers to
both obtain immediate response and cultivate lasting customer relationships - ans
-Direct Marketing
What is the fastest growing form of marketing? - ans -Direct marketing
-10% of U.S. economy is generated by direct marketing sales
What are the forms of direct marketing? - ans --Direct-mail
-Catalog
-Telemarketing
-mobile phone marketing
Definition : Direct marketing through print, video, or digital methods that are
mailed to select customers, made available in stores or presented online - ans -
Catalog marketing
Definition: Involves sending an offer, announcement, reminder, or other item to a
person at a particular physical or virtual address - ans -Direct-mail marketing
-largest direct marketing medium
Example of direct mail marketing in class - ans -JDA
Definition: Marketers use inbound and outbound call to sell direct to customers -
ans -Telemarketing
Definition: Company efforts to market products and services and build customer
relationships over the internet - ans -Online marketing
Definition: so called dot-coms, which operate only online without any brick and
mortar presence - ans -Click-only companies
, Types of click-only firms - ans --E-tailers (Amazon)
-Search engines and portals (Google)
-Transaction sites (eBay)
-Content sites (ESPN)
clicker: Yahoo is a search engine & content site
Definition: Traditional brick and mortar stores that have added online marketing
operations - ans -Click-and-mortar
Why are many click and mortar stores having more success than traditional brick
and mortar stores? - ans -Omni-presence
What was the example in class of a click and mortar store? - ans -Best Buy
Definition: Businesses using websites, e-mail, online catalogs, online trading
networks, and other online resources to reach new business customers, serve
current customers more effectively, and obtain buying efficiencies and better
prices - ans -Business to business (B2B) online marketing
Definition: Online exchanges of goods and information between final customers -
ans -Customer to customer (C2C) online marketing
Types of C2C marketing - ans -Auction sites & Blogs and forums
corporate website - ans -designed to build customer goodwill, collect customer
feedback, and supplement other sales channels rather than sell the company's
products directly
-this is an example of "public relations"
marketing web site - ans -a web site that engages consumers to move them closer
to a direct purchase or other marketing outcome
-this is an example of "direct marketing"
