UPDATED ACTUAL QUESTIONS AND
CORRECT ANSWERS
An area of neighborhoods or subdivisons that
is serviced by your firm. - CORRECT ANSWER Geographic Farm
A plan by which you develop to gain name
recognition - CORRECT ANSWER Marketing Plan
Becoming different in your approach through
growth and development - CORRECT ANSWER differentiate
All the properties in a particular price range,
in the area your firm services - CORRECT ANSWER economic farm
Words or content by which top producers are
using to be successful. - CORRECT ANSWER hot buttons
Building _____________________________ comes from developing a marketing plan that is
outside the box, something
that separates you from others - CORRECT ANSWER Name Recognition
How do you learn about your market area? - CORRECT ANSWER Drive it, do open
houses, and research it
is the
process by which the real estate agent finds out what potential clients know and what they
need - CORRECT ANSWER receiving
,six basic fears - CORRECT ANSWER 1. The fear of poverty
2. The fear of criticism
3. The fear of ill health
4. The fear of lost love
5. The fear of death
6. The fear of old age
To avoid this fear or to deal with this fear one must have a budget and stick to
the budget. - CORRECT ANSWER fear of poverty
This fear is one we all must accept. - CORRECT ANSWER fear of criticism
Preventative measures are the answer to this fear. Eat to live, not live to eat. - CORRECT
ANSWER fear of ill health
For this fear, make sure they know today how much
you love them. Tell those that are special to you how much they mean to you - CORRECT
ANSWER fear of lost love
Everyone is going to die. Accept it. Make the most of the time you have with the
people you love. - CORRECT ANSWER fear of death
What is the alternative to old age? Death? I'll take getting old any day. You are
only as old as you act, look and believe. - CORRECT ANSWER fear of old age
One of the biggest fears of independent contractors is the fear of the - CORRECT
ANSWER unknown
, Everyone has a sphere of influence (SOI) of at least
------- people - CORRECT ANSWER 150
of your SOI, _____% are either going to buy, sell, or refer a real estate deal in the
next 18 months - CORRECT ANSWER 80
Contact your sphere of influence at
least _____ times a year, taking no one for granted - CORRECT ANSWER 4
It is better to ___________ promise and ___________ deliver - CORRECT
ANSWER under, over
Many software packages are represented
on the site, offering hours of training video. - CORRECT ANSWER lynda.com
CRM - CORRECT ANSWER Customer Relationship Manager
Market to your area for a minimum of six months with at least ______ different marketing
strategies
going at the same time. - CORRECT ANSWER 3
A number of marketing experts recommend that a workable farm should contain between
________________ homes. - CORRECT ANSWER 400 and 500
Pull a "hot sheet" from the MLS and contact at least _____ status changes a week -
CORRECT ANSWER 25
Advertise "Just Solds" in your farm, even if ___________________________ - CORRECT
ANSWER you did not sell them