PUR 3000 Examination With Questions And Answers
1. Avhallmarkvofvthevpracticevofvpublicvrelationsvisv-
vANSWERv ✔✔communicatingveffectivelyvinvwritingvforvthevearvandveye.
2. Avleadvisv-
vANSWERv ✔✔thevfirstvonevorvtwovsentences,vorvfirstvparagraphvinvavnewsvstory.
3. Avmajorvelementvthatvhelpsvmediaveditorsvdecidevwhethervtovevenvreadvavnewsvreleas
evisv-vANSWERv✔✔howvmuchvattentionvisvgivenvtovlocalizingvthevmaterial.
4. Avnewsvreleasevthatvhasvnewsvvaluevmustv-
vANSWERv ✔✔bevnewsworthyvinvthevcontextvofvthevorganization.
5. Amongvthevmostvimportantvbitsvofvadvicevaboutvwritingvforvthevearvisv-
vANSWERv ✔✔bevbrief
6. Anvabsolutevwayvtovavoidvmisspellingsvisvtov-
vANSWERv ✔✔verifyvwordsvinvavdictionary.
7. Invpublicvrelationsvwriting,v________visvoftenvmalignedvbutvvaluablevandvearnsvthevgra
nddaddyvaward.v-vANSWERv✔✔Avnewsvrelease
8. Publicvrelationsvandvjournalismvstudentsvarevtaughtvthatvthevleadvshouldvincludev-
vANSWERv ✔✔thev5vWsvandvoccasionallyvthevH.
, 9. Thevkeyvtovthevpracticevofvpublicvrelationsvremainsv-
vANSWERv ✔✔communicatingveffectivelyvinvwritingvandvspeaking.
10. Thevnewsvstylevthatvmostvpublicvrelationsvwritersvfollowvhasvbeenvestablishedvbyvthev-
vANSWERv ✔✔NewvYorkvTimesvandvAssociatedvPress
11. Thevoverridingvpurposevofvavnewsvreleasevisv-
vANSWERv ✔✔tovstimulateveditorsvtovconsidervcoveringvthevstory.
12. Thevrulevtovfollowvregardingvnumbersvindicatesvthatvnumbersvtillv________vshouldvbevs
pelledvout.v-vANSWERv✔✔10
13. WhichvofvthevfollowingvisvNOTvfundamentalvforveffectivevwriting?v-
vANSWERv ✔✔tovwritevyourvmaterialvforvallvaudiencesvrathervthanvonevspecificvaudie
nce.
14. AccordingvtovRudolfvFlesch,vkeysvtovmakingvwritingvmorevreadablevincludevallvEXCEPTv-
vANSWERv ✔✔usevwordsvthatvdemonstratevyourvknowledgevofvlanguagesvothervthanv
English.
15. Ofvthevfollowingvitems,vwhichvonevshouldvavprofessionalvnewsvreleasevNOTvinclude?v-
vANSWERv ✔✔Hyperbole
16. Avmajorvdifferencevbetweenvpublicvrelationsvandvadvertisingvis...v-
vANSWERv ✔✔advertisingvfocusesvonvpayingvforvtimevorvspacevthatvallowsvthemvtovp
utvacrossvtheirvorganization'svmessagesvaboutvitsvproductsvandvservices;vinvpublicvrelati
onsvcredibilityvhelpsvtovearnvmediavrecognition.
1. Avhallmarkvofvthevpracticevofvpublicvrelationsvisv-
vANSWERv ✔✔communicatingveffectivelyvinvwritingvforvthevearvandveye.
2. Avleadvisv-
vANSWERv ✔✔thevfirstvonevorvtwovsentences,vorvfirstvparagraphvinvavnewsvstory.
3. Avmajorvelementvthatvhelpsvmediaveditorsvdecidevwhethervtovevenvreadvavnewsvreleas
evisv-vANSWERv✔✔howvmuchvattentionvisvgivenvtovlocalizingvthevmaterial.
4. Avnewsvreleasevthatvhasvnewsvvaluevmustv-
vANSWERv ✔✔bevnewsworthyvinvthevcontextvofvthevorganization.
5. Amongvthevmostvimportantvbitsvofvadvicevaboutvwritingvforvthevearvisv-
vANSWERv ✔✔bevbrief
6. Anvabsolutevwayvtovavoidvmisspellingsvisvtov-
vANSWERv ✔✔verifyvwordsvinvavdictionary.
7. Invpublicvrelationsvwriting,v________visvoftenvmalignedvbutvvaluablevandvearnsvthevgra
nddaddyvaward.v-vANSWERv✔✔Avnewsvrelease
8. Publicvrelationsvandvjournalismvstudentsvarevtaughtvthatvthevleadvshouldvincludev-
vANSWERv ✔✔thev5vWsvandvoccasionallyvthevH.
, 9. Thevkeyvtovthevpracticevofvpublicvrelationsvremainsv-
vANSWERv ✔✔communicatingveffectivelyvinvwritingvandvspeaking.
10. Thevnewsvstylevthatvmostvpublicvrelationsvwritersvfollowvhasvbeenvestablishedvbyvthev-
vANSWERv ✔✔NewvYorkvTimesvandvAssociatedvPress
11. Thevoverridingvpurposevofvavnewsvreleasevisv-
vANSWERv ✔✔tovstimulateveditorsvtovconsidervcoveringvthevstory.
12. Thevrulevtovfollowvregardingvnumbersvindicatesvthatvnumbersvtillv________vshouldvbevs
pelledvout.v-vANSWERv✔✔10
13. WhichvofvthevfollowingvisvNOTvfundamentalvforveffectivevwriting?v-
vANSWERv ✔✔tovwritevyourvmaterialvforvallvaudiencesvrathervthanvonevspecificvaudie
nce.
14. AccordingvtovRudolfvFlesch,vkeysvtovmakingvwritingvmorevreadablevincludevallvEXCEPTv-
vANSWERv ✔✔usevwordsvthatvdemonstratevyourvknowledgevofvlanguagesvothervthanv
English.
15. Ofvthevfollowingvitems,vwhichvonevshouldvavprofessionalvnewsvreleasevNOTvinclude?v-
vANSWERv ✔✔Hyperbole
16. Avmajorvdifferencevbetweenvpublicvrelationsvandvadvertisingvis...v-
vANSWERv ✔✔advertisingvfocusesvonvpayingvforvtimevorvspacevthatvallowsvthemvtovp
utvacrossvtheirvorganization'svmessagesvaboutvitsvproductsvandvservices;vinvpublicvrelati
onsvcredibilityvhelpsvtovearnvmediavrecognition.
