MKT 3413
MKT 3413 EXAM 1 STUDY GUIDE
QUESTIONS AND ANSWERS 2025
marketing research involves all of the following regarding information EXCEPT - Correct
Ans-manipulation
which of the following statements is most TRUE about marketing research? - Correct
Ans-marketing research is systematic
which of the following statements is most FALSE about marketing research? - Correct
Ans-marketing research leads to automatic decisions
_________ research is undertaken to help identify problems that are not necessarily
apparent on the surface and yet exist or are likely to arise in the future - Correct Ans-
problem-identification
which of the following classifications of marketing research involves going below the
surface to identify the true underlying problem that the marketing manager is facing? -
Correct Ans-problem identification
problem-identification research is typically used to address all of the following topics
EXCEPT - Correct Ans-pricing
which of the following is the more common of the forms of research and is undertaken
by virtually all marketing firms? - Correct Ans-problem-identification research
according to the text, _______ is typically used to access the environment and diagnose
problems - Correct Ans-problem-identification research
1|Page
,MKT 3413
research undertaken to help solve specific marketing problems is called : - Correct Ans-
problem-solving research
research undertaken to identify marketing problems is called : - Correct Ans-problem-
identification research
all of the following are examples of topics typically addressed by problem-solving
research EXCEPT - Correct Ans-market share
all of the following are examples of topics typically addressed by problem-solving
research EXCEPT: - Correct Ans-C AND D
(market potential and market share)
which of the following is NOT a step in the marketing research process? - Correct Ans-
problem correction
the first step is any marketing research project is to: - Correct Ans-define the problem
if an outside agency was brought in to conduct work for a research project after the first
three steps in the marketing research process were completed, which step would the
agency conduct? - Correct Ans-do fieldwork or collect data
The marketing chief of Fossil is considering the introduction of a super functional,
fashionable wristwatch for men and women priced at $99. For this, he decided on 30
telephonic interviews from their customer database, 50 valid survey responses from
individuals whose income is greater than $60,000 and 2 focus-groups. To which of the six
steps of the marketing research process do the actions of the marketing chief for Fossil
fall into? - Correct Ans-formulating the research design
2|Page
, MKT 3413
which of the following is NOT a form of interviewing in the data collection stage of the
research process? - Correct Ans-observational interviewing
all of the following are steps involved in the data-preparation stage of collected data
EXCEPT - Correct Ans-collecting
which of the following is NOT considered an uncontrollable environmental factor? -
Correct Ans-promotion
all of the following are considered to be controllable marketing variables EXCEPT: -
Correct Ans-competition
all of the following are considered to be controllable marketing variables EXCEPT: -
Correct Ans-economy
researchers enter the realm of the decision maker when they: - Correct Ans-give
justification for a recommended course of action over others
marketing research departments located within a firm are called: - Correct Ans-internal
suppliers
marketing research departments located outside a firm and comprising the marketing
research industry are called: - Correct Ans-external suppliers
a marketing research project is warranted when: - Correct Ans-the cost of the research is
less than its eventual benefits
ABC is a company which is involved in selling data that is designed to serve information
needs of firms like PepsiCo and Coca-Cola. The data are primarily collected through
3|Page
MKT 3413 EXAM 1 STUDY GUIDE
QUESTIONS AND ANSWERS 2025
marketing research involves all of the following regarding information EXCEPT - Correct
Ans-manipulation
which of the following statements is most TRUE about marketing research? - Correct
Ans-marketing research is systematic
which of the following statements is most FALSE about marketing research? - Correct
Ans-marketing research leads to automatic decisions
_________ research is undertaken to help identify problems that are not necessarily
apparent on the surface and yet exist or are likely to arise in the future - Correct Ans-
problem-identification
which of the following classifications of marketing research involves going below the
surface to identify the true underlying problem that the marketing manager is facing? -
Correct Ans-problem identification
problem-identification research is typically used to address all of the following topics
EXCEPT - Correct Ans-pricing
which of the following is the more common of the forms of research and is undertaken
by virtually all marketing firms? - Correct Ans-problem-identification research
according to the text, _______ is typically used to access the environment and diagnose
problems - Correct Ans-problem-identification research
1|Page
,MKT 3413
research undertaken to help solve specific marketing problems is called : - Correct Ans-
problem-solving research
research undertaken to identify marketing problems is called : - Correct Ans-problem-
identification research
all of the following are examples of topics typically addressed by problem-solving
research EXCEPT - Correct Ans-market share
all of the following are examples of topics typically addressed by problem-solving
research EXCEPT: - Correct Ans-C AND D
(market potential and market share)
which of the following is NOT a step in the marketing research process? - Correct Ans-
problem correction
the first step is any marketing research project is to: - Correct Ans-define the problem
if an outside agency was brought in to conduct work for a research project after the first
three steps in the marketing research process were completed, which step would the
agency conduct? - Correct Ans-do fieldwork or collect data
The marketing chief of Fossil is considering the introduction of a super functional,
fashionable wristwatch for men and women priced at $99. For this, he decided on 30
telephonic interviews from their customer database, 50 valid survey responses from
individuals whose income is greater than $60,000 and 2 focus-groups. To which of the six
steps of the marketing research process do the actions of the marketing chief for Fossil
fall into? - Correct Ans-formulating the research design
2|Page
, MKT 3413
which of the following is NOT a form of interviewing in the data collection stage of the
research process? - Correct Ans-observational interviewing
all of the following are steps involved in the data-preparation stage of collected data
EXCEPT - Correct Ans-collecting
which of the following is NOT considered an uncontrollable environmental factor? -
Correct Ans-promotion
all of the following are considered to be controllable marketing variables EXCEPT: -
Correct Ans-competition
all of the following are considered to be controllable marketing variables EXCEPT: -
Correct Ans-economy
researchers enter the realm of the decision maker when they: - Correct Ans-give
justification for a recommended course of action over others
marketing research departments located within a firm are called: - Correct Ans-internal
suppliers
marketing research departments located outside a firm and comprising the marketing
research industry are called: - Correct Ans-external suppliers
a marketing research project is warranted when: - Correct Ans-the cost of the research is
less than its eventual benefits
ABC is a company which is involved in selling data that is designed to serve information
needs of firms like PepsiCo and Coca-Cola. The data are primarily collected through
3|Page
