MKTG 361 EXAM 4 REVIEW QUESTIONS
correctly answered to pass
In vendor-managed inventory systems, - correct answer ✔✔retailers send sales information to
the manufacturer.
Radio frequency identification tags are - correct answer ✔✔tiny computer chips that transmit
information about a container's contents.
Retailers often perform ticketing and marking functions in their distribution centers rather than
in their retail stores because ticketing and marking is often - correct answer ✔✔inefficient and
expensive.
In a(n) __________ marketing channel, none of the participants have any control over the
others. - correct answer ✔✔conventional
The three types of vertical marketing systems are administered, contractual, and - correct
answer ✔✔corporate
In a(n) __________ marketing channel, several independent members each attempt to satisfy
their own objectives and maximize their profits, often at the expense of the other members. -
correct answer ✔✔independent
Franchising involves a(n) __________ vertical marketing system. - correct answer
✔✔contractual
A(n) __________ is a 13-digit code retailers can use to track inventory. - correct answer ✔✔UPC
, The most common type of contractual vertical marketing system is a - correct answer
✔✔franchise.
In a retail supply chain, the ________ records the purchase information and electronically sends
it to the corporate office. - correct answer ✔✔POS terminal
Which of the following is not one of the typical outlets used by retailers? - correct answer
✔✔business-to-business requests for proposals (RFPs)
The key factor distinguishing retailers from other members of the supply chain is that - correct
answer ✔✔they sell to customers for their personal use.
Wholesalers sell to all of the following except - correct answer ✔✔consumers.
Generally, the larger and more sophisticated the channel member, the less likely that it will -
correct answer ✔✔use supply chain intermediaries.
Full-line discount, category specialist, and specialty stores are all types of __________ retailers.
- correct answer ✔✔general merchandise
If you're a manufacturer, and you want to showcase your product in a store that has a narrow
but deep selection of merchandise and where sales associates can assist customers with their
selections, you'd most likely choose - correct answer ✔✔a specialty store.
If you are a marketer for a manufacturer, and the marketing mix for your product focuses on
very specific market segments, you'd like to sell your product through - correct answer
✔✔specialty stores.
__________ offer a limited assortment of general merchandise at very low prices and are often
found in lower-rent locations. - correct answer ✔✔Extreme value retailers
correctly answered to pass
In vendor-managed inventory systems, - correct answer ✔✔retailers send sales information to
the manufacturer.
Radio frequency identification tags are - correct answer ✔✔tiny computer chips that transmit
information about a container's contents.
Retailers often perform ticketing and marking functions in their distribution centers rather than
in their retail stores because ticketing and marking is often - correct answer ✔✔inefficient and
expensive.
In a(n) __________ marketing channel, none of the participants have any control over the
others. - correct answer ✔✔conventional
The three types of vertical marketing systems are administered, contractual, and - correct
answer ✔✔corporate
In a(n) __________ marketing channel, several independent members each attempt to satisfy
their own objectives and maximize their profits, often at the expense of the other members. -
correct answer ✔✔independent
Franchising involves a(n) __________ vertical marketing system. - correct answer
✔✔contractual
A(n) __________ is a 13-digit code retailers can use to track inventory. - correct answer ✔✔UPC
, The most common type of contractual vertical marketing system is a - correct answer
✔✔franchise.
In a retail supply chain, the ________ records the purchase information and electronically sends
it to the corporate office. - correct answer ✔✔POS terminal
Which of the following is not one of the typical outlets used by retailers? - correct answer
✔✔business-to-business requests for proposals (RFPs)
The key factor distinguishing retailers from other members of the supply chain is that - correct
answer ✔✔they sell to customers for their personal use.
Wholesalers sell to all of the following except - correct answer ✔✔consumers.
Generally, the larger and more sophisticated the channel member, the less likely that it will -
correct answer ✔✔use supply chain intermediaries.
Full-line discount, category specialist, and specialty stores are all types of __________ retailers.
- correct answer ✔✔general merchandise
If you're a manufacturer, and you want to showcase your product in a store that has a narrow
but deep selection of merchandise and where sales associates can assist customers with their
selections, you'd most likely choose - correct answer ✔✔a specialty store.
If you are a marketer for a manufacturer, and the marketing mix for your product focuses on
very specific market segments, you'd like to sell your product through - correct answer
✔✔specialty stores.
__________ offer a limited assortment of general merchandise at very low prices and are often
found in lower-rent locations. - correct answer ✔✔Extreme value retailers
