C201 Business Acumen WITH QUESTIONS AND WELL VERIFIED ANSWER
2025
Study online at https://quizlet.com/_h92kgd
Which part of the organizing process
aids in effective and efficient progress
Evaluating results
toward planned goals and often results
in changes within the organization?
What is the result of a company increas-
Increased number of direct reports per
ing the delegation of authority and the
manager
span of control?
Which two key elements does an effec-
Human interaction, structure
tive organization include?
Why does a line organizational structure
function most effectively in a crisis situa- It established a direct flow of authority
tion?
1) Define job requirements, 2) Contact
and visit colleges for applicants/interns,
Number the seven steps in the recruit-
3) Conduct employment tests, 4) Review
ing and interviewing process from first to
resumes, 5) Conduct candidate inter-
last.
views, 6) Follow up interviews, 7) Hiring
determination
Which primary driver does management
Achievement of company goals
use for an organization's structure?
Which step in the organizing process re-
sults in management group work activi- Departmentalization
ties into units within the organization?
A high tech startup company is launch-
ing a marketing campaign for its new
social media portal by highlighting how
the portal exceeds the connectivity and Customer loyalty
collaboration capabilities of all other so-
cial media sits. Which type of competitive
advantage is this company leveraging?
Which marketing strategy is devoted
to maintaining continuous bottom line
prices than relying on short term price Everyday low pricing
cutting tactics such as cents off coupons,
rebates, and special sales?
, C201 Business Acumen WITH QUESTIONS AND WELL VERIFIED ANSWER
2025
Study online at https://quizlet.com/_h92kgd
When would a pull promotional strat-
egy enhance a competitive advantage When demand for the product is driven
to market a product better than a push by the end user
strategy?
Which marketing tool is essential to
building an effective relationship market- An affinity program
ing campaign?
Which element of the promotional mix
has the advantage of messaging that
can be tailored for each customer, but Personal Selling
the disadvantage of a high cost per con-
tact?
What three factors should be addressed Target Market, Sales revenue goals, Plan
in a successful marketing plan? Choose implementation timeline (not on list, mar-
3 answers. keting budget)
Which three characteristics are mea-
Race and ethnicity, Income, Household
sured in demographic segmentation?
size
Choose 3 answers
Buyers face organizational influences in
In which three ways does business-buy- addition to their own preferences, pur-
ing behavior differ from consumer-buy- chasers often invite selected providers to
ing behavior? Choose 3 answers bid on a purchase, a group or committee
often makes decisions
Which three conditions, in a global sell-
ing environment, should a small compa- cultural homogeneity, mobility of labor,
ny leverage to create a competitive ad- local labor costs
vantage? Choose 3 answers
With which two types of products does
a marketing strategy rely on advertising Consumable supplies, accessories to
more than personal selling? Choose 2 primary products
answers.
After years of marketing a body lotion,
a cosmetics company begins promoting Adding new users, finding new uses for
the lotion as an the lotion as an insect the product, increasing frequency of use.
repellent as well. In which three product
2025
Study online at https://quizlet.com/_h92kgd
Which part of the organizing process
aids in effective and efficient progress
Evaluating results
toward planned goals and often results
in changes within the organization?
What is the result of a company increas-
Increased number of direct reports per
ing the delegation of authority and the
manager
span of control?
Which two key elements does an effec-
Human interaction, structure
tive organization include?
Why does a line organizational structure
function most effectively in a crisis situa- It established a direct flow of authority
tion?
1) Define job requirements, 2) Contact
and visit colleges for applicants/interns,
Number the seven steps in the recruit-
3) Conduct employment tests, 4) Review
ing and interviewing process from first to
resumes, 5) Conduct candidate inter-
last.
views, 6) Follow up interviews, 7) Hiring
determination
Which primary driver does management
Achievement of company goals
use for an organization's structure?
Which step in the organizing process re-
sults in management group work activi- Departmentalization
ties into units within the organization?
A high tech startup company is launch-
ing a marketing campaign for its new
social media portal by highlighting how
the portal exceeds the connectivity and Customer loyalty
collaboration capabilities of all other so-
cial media sits. Which type of competitive
advantage is this company leveraging?
Which marketing strategy is devoted
to maintaining continuous bottom line
prices than relying on short term price Everyday low pricing
cutting tactics such as cents off coupons,
rebates, and special sales?
, C201 Business Acumen WITH QUESTIONS AND WELL VERIFIED ANSWER
2025
Study online at https://quizlet.com/_h92kgd
When would a pull promotional strat-
egy enhance a competitive advantage When demand for the product is driven
to market a product better than a push by the end user
strategy?
Which marketing tool is essential to
building an effective relationship market- An affinity program
ing campaign?
Which element of the promotional mix
has the advantage of messaging that
can be tailored for each customer, but Personal Selling
the disadvantage of a high cost per con-
tact?
What three factors should be addressed Target Market, Sales revenue goals, Plan
in a successful marketing plan? Choose implementation timeline (not on list, mar-
3 answers. keting budget)
Which three characteristics are mea-
Race and ethnicity, Income, Household
sured in demographic segmentation?
size
Choose 3 answers
Buyers face organizational influences in
In which three ways does business-buy- addition to their own preferences, pur-
ing behavior differ from consumer-buy- chasers often invite selected providers to
ing behavior? Choose 3 answers bid on a purchase, a group or committee
often makes decisions
Which three conditions, in a global sell-
ing environment, should a small compa- cultural homogeneity, mobility of labor,
ny leverage to create a competitive ad- local labor costs
vantage? Choose 3 answers
With which two types of products does
a marketing strategy rely on advertising Consumable supplies, accessories to
more than personal selling? Choose 2 primary products
answers.
After years of marketing a body lotion,
a cosmetics company begins promoting Adding new users, finding new uses for
the lotion as an the lotion as an insect the product, increasing frequency of use.
repellent as well. In which three product
