Introduction to Public Relations Final Exam 169 Questions
with Verified Answers
What is PRSA's definition of Public Relations? - CORRECT ANSWER A strategic
communication process that builds mutually beneficial relationships between an
organization and the public
RACE - CORRECT ANSWER Research Action Communication Evaluation
What is one way to separate publics of an organization? Provide an example. -
CORRECT ANSWER Publics can be separated into internal and external (those within
the organization; those outside of the organization
What are two functions of public relations listed in your textbook? Why are they
important to public relations? - CORRECT ANSWER Social Media Interaction - they
allow organizations to reach out to the public in a 'mass media' type way to build a good
image. It is a free, mass media outlet
Research - they need to know what's going on under the surface so they can meet
needs and act approproately
Spin is unethical - True or False - CORRECT ANSWER True
How could BP have prevented the damage done by its CEO spokesperson? -
CORRECT ANSWER His mistake was that he predicted an outcome quickly and used
phrases that suggested a quick recovery. BP could have used someone with more PR
training to be their spokesperson.
Who were the muckrakers? - CORRECT ANSWER Journalists who exposed the bad
working conditions and pay and gave negative press to robber barons.
Who was the father of modern PR? - CORRECT ANSWER Ivy Lee
What was P.T. Barnum's famous saying? - CORRECT ANSWER "the public be fooled"
What was the media environment when the Tylenol crisis occurred? How might the
results have differed if the crisis occurred today? - CORRECT ANSWER Media went
crazy over the Tylenol crisis. People weren't sure what was actually taking place as
stories were being portrayed differently. Today, a crisis like that would take off on social
media/ There would be discussion boards, and I believe that Tylenol would create a
page or website sharing their process and that they weren't in the wrong.
, What are four typical communications goals? - CORRECT ANSWER Inform, Persuade,
Motivate, Gain or Build Understanding
Two-step flow theory - CORRECT ANSWER an organization beams a message first to
the mass media which would deliver that message to the general public
Concentric-circle theory - CORRECT ANSWER Ideas evolve gradually to the public at
large, moving from great thinkers to great disciples to great dissemination to lesser
dissemination to the politically active to the politically inert
SEMDR Communications Process - CORRECT ANSWER Begins with a source, who
issues a message to a receiver with two additional steps: encoding and decoding
Spiral of Silence - CORRECT ANSWER For communication to work well, one must
depend on the silence non-participation of a huge majority
Constructivism - CORRECT ANSWER knowledge is constructed, not transmitted
Coordinated management of meaning - CORRECT ANSWER A theory of
communications based on social media interaction
Why is public opinion important? - CORRECT ANSWER Public Opinion is important
because it is the public's attitude towards an organization. It affects how public's will
respond to you and if they will work with you. Some factors that contribute to public
opinion are the way things are communicated, facts and self-interests.
Name three things that serve as a basis for our attitudes - CORRECT ANSWER
Culture, family, religion, education
What is meant by the media as an agenda setter? - CORRECT ANSWER Media sets
the agenda. To me, it's almost like a first impression. What people first see on the media
will set the tone for where they stand on the issue.
What are two kinds of evidence used in persuasion? Why do they work? - CORRECT
ANSWER 1) "Appeal to you" - if the evidence can appeal and relate to you, you'll likely
be influenced
2) Facts: They can be used to show statistics to demonstrate how an organization is
beneficial to public's
3) Emotions: emotional pull works because people are more likely to become more
involved with something they can be emotionally invested in
True or False: Opinion is easy to chance once self-interest is involved. - CORRECT
ANSWER False
with Verified Answers
What is PRSA's definition of Public Relations? - CORRECT ANSWER A strategic
communication process that builds mutually beneficial relationships between an
organization and the public
RACE - CORRECT ANSWER Research Action Communication Evaluation
What is one way to separate publics of an organization? Provide an example. -
CORRECT ANSWER Publics can be separated into internal and external (those within
the organization; those outside of the organization
What are two functions of public relations listed in your textbook? Why are they
important to public relations? - CORRECT ANSWER Social Media Interaction - they
allow organizations to reach out to the public in a 'mass media' type way to build a good
image. It is a free, mass media outlet
Research - they need to know what's going on under the surface so they can meet
needs and act approproately
Spin is unethical - True or False - CORRECT ANSWER True
How could BP have prevented the damage done by its CEO spokesperson? -
CORRECT ANSWER His mistake was that he predicted an outcome quickly and used
phrases that suggested a quick recovery. BP could have used someone with more PR
training to be their spokesperson.
Who were the muckrakers? - CORRECT ANSWER Journalists who exposed the bad
working conditions and pay and gave negative press to robber barons.
Who was the father of modern PR? - CORRECT ANSWER Ivy Lee
What was P.T. Barnum's famous saying? - CORRECT ANSWER "the public be fooled"
What was the media environment when the Tylenol crisis occurred? How might the
results have differed if the crisis occurred today? - CORRECT ANSWER Media went
crazy over the Tylenol crisis. People weren't sure what was actually taking place as
stories were being portrayed differently. Today, a crisis like that would take off on social
media/ There would be discussion boards, and I believe that Tylenol would create a
page or website sharing their process and that they weren't in the wrong.
, What are four typical communications goals? - CORRECT ANSWER Inform, Persuade,
Motivate, Gain or Build Understanding
Two-step flow theory - CORRECT ANSWER an organization beams a message first to
the mass media which would deliver that message to the general public
Concentric-circle theory - CORRECT ANSWER Ideas evolve gradually to the public at
large, moving from great thinkers to great disciples to great dissemination to lesser
dissemination to the politically active to the politically inert
SEMDR Communications Process - CORRECT ANSWER Begins with a source, who
issues a message to a receiver with two additional steps: encoding and decoding
Spiral of Silence - CORRECT ANSWER For communication to work well, one must
depend on the silence non-participation of a huge majority
Constructivism - CORRECT ANSWER knowledge is constructed, not transmitted
Coordinated management of meaning - CORRECT ANSWER A theory of
communications based on social media interaction
Why is public opinion important? - CORRECT ANSWER Public Opinion is important
because it is the public's attitude towards an organization. It affects how public's will
respond to you and if they will work with you. Some factors that contribute to public
opinion are the way things are communicated, facts and self-interests.
Name three things that serve as a basis for our attitudes - CORRECT ANSWER
Culture, family, religion, education
What is meant by the media as an agenda setter? - CORRECT ANSWER Media sets
the agenda. To me, it's almost like a first impression. What people first see on the media
will set the tone for where they stand on the issue.
What are two kinds of evidence used in persuasion? Why do they work? - CORRECT
ANSWER 1) "Appeal to you" - if the evidence can appeal and relate to you, you'll likely
be influenced
2) Facts: They can be used to show statistics to demonstrate how an organization is
beneficial to public's
3) Emotions: emotional pull works because people are more likely to become more
involved with something they can be emotionally invested in
True or False: Opinion is easy to chance once self-interest is involved. - CORRECT
ANSWER False
