BUAD 332 final Exam , business logistics exam, supply chain management, BUAD test
questions, operational strategy, BUAD 332 answers, logistics exam 2025
definition: Connecting directly with carefully targeted individual customers to both obtain immediate
response and cultivate lasting customer relationships - (ANSWER)Direct Marketing
What is the fastest growing form of marketing? - (ANSWER)Direct marketing
-10% of U.S. economy is generated by direct marketing sales
What are the forms of direct marketing? - (ANSWER)-Direct-mail
-Catalog
-Telemarketing
-mobile phone marketing
Definition : Direct marketing through print, video, or digital methods that are mailed to select
customers, made available in stores or presented online - (ANSWER)Catalog marketing
Definition: Involves sending an offer, announcement, reminder, or other item to a person at a particular
physical or virtual address - (ANSWER)Direct-mail marketing
-largest direct marketing medium
Example of direct mail marketing in class - (ANSWER)JDA
Definition: Marketers use inbound and outbound call to sell direct to customers -
(ANSWER)Telemarketing
, BUAD 332 final Exam , business logistics exam, supply chain management, BUAD test
questions, operational strategy, BUAD 332 answers, logistics exam 2025
Definition: Company efforts to market products and services and build customer relationships over the
internet - (ANSWER)Online marketing
Definition: so called dot-coms, which operate only online without any brick and mortar presence -
(ANSWER)Click-only companies
Types of click-only firms - (ANSWER)-E-tailers (Amazon)
-Search engines and portals (Google)
-Transaction sites (eBay)
-Content sites (ESPN)
clicker: Yahoo is a search engine & content site
Definition: Traditional brick and mortar stores that have added online marketing operations -
(ANSWER)Click-and-mortar
Why are many click and mortar stores having more success than traditional brick and mortar stores? -
(ANSWER)Omni-presence
What was the example in class of a click and mortar store? - (ANSWER)Best Buy
Definition: Businesses using websites, e-mail, online catalogs, online trading networks, and other online
resources to reach new business customers, serve current customers more effectively, and obtain
buying efficiencies and better prices - (ANSWER)Business to business (B2B) online marketing
questions, operational strategy, BUAD 332 answers, logistics exam 2025
definition: Connecting directly with carefully targeted individual customers to both obtain immediate
response and cultivate lasting customer relationships - (ANSWER)Direct Marketing
What is the fastest growing form of marketing? - (ANSWER)Direct marketing
-10% of U.S. economy is generated by direct marketing sales
What are the forms of direct marketing? - (ANSWER)-Direct-mail
-Catalog
-Telemarketing
-mobile phone marketing
Definition : Direct marketing through print, video, or digital methods that are mailed to select
customers, made available in stores or presented online - (ANSWER)Catalog marketing
Definition: Involves sending an offer, announcement, reminder, or other item to a person at a particular
physical or virtual address - (ANSWER)Direct-mail marketing
-largest direct marketing medium
Example of direct mail marketing in class - (ANSWER)JDA
Definition: Marketers use inbound and outbound call to sell direct to customers -
(ANSWER)Telemarketing
, BUAD 332 final Exam , business logistics exam, supply chain management, BUAD test
questions, operational strategy, BUAD 332 answers, logistics exam 2025
Definition: Company efforts to market products and services and build customer relationships over the
internet - (ANSWER)Online marketing
Definition: so called dot-coms, which operate only online without any brick and mortar presence -
(ANSWER)Click-only companies
Types of click-only firms - (ANSWER)-E-tailers (Amazon)
-Search engines and portals (Google)
-Transaction sites (eBay)
-Content sites (ESPN)
clicker: Yahoo is a search engine & content site
Definition: Traditional brick and mortar stores that have added online marketing operations -
(ANSWER)Click-and-mortar
Why are many click and mortar stores having more success than traditional brick and mortar stores? -
(ANSWER)Omni-presence
What was the example in class of a click and mortar store? - (ANSWER)Best Buy
Definition: Businesses using websites, e-mail, online catalogs, online trading networks, and other online
resources to reach new business customers, serve current customers more effectively, and obtain
buying efficiencies and better prices - (ANSWER)Business to business (B2B) online marketing
