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EEE 2023 EXAM 1 STUDY GUIDE
definition of entrepreneurship - Answers :the process by which individuals pursue
opportunities without regard to resources they currently control for the purpose of
exploiting future goods and services

reasons to become an entrepreneur - Answers :be your own boss, pursue your own
ideas, realize financial rewards

four primary characteristics of a successful entrepreneur - Answers :passion for the
business, product/customer focus, tenacity despite failure, execution intelligence

common myths about entrepreneurs - Answers :entrepreneurs are born, not made,
entrepreneurs are gamblers, entrepreneurs are motivated primarily by money,
entrepreneurs should be young and energetic, entrepreneurs love the spotlight

changing demographics - Answers :18-29= 17.5%, 30-39= 25%, 40-49= 24%, 50-59=
21%, 60+= 12.5%

steps in the entrepreneurial process - Answers :1. decision to become an entrepreneur,
2. developing successful business plans, 3. moving from an idea to an entrepreneurial
firm, 4. managing and growing an entrepreneurial firm

entrepreneurial mindset - Answers :opportunity recognition, creativity, responsible risk-
taking, self-awareness

risk-taking - Answers :refers to the tendency to engage in behaviors that have the
potential to be harmful or dangerous, yet at the same time provide the opportunity for
some kind of outcome that can be perceived as positive

risk-aversion - Answers :opposed to taking risks

domino effect - Answers :a cumulative effect produced when one event initiates a
succession of similar events

venture capitalist - Answers :entrepreneurship is the art of turning an idea into a
business

idea - Answers :a thought, an impression, or a notion

opportunity - Answers :a favorable set of circumstances that creates a need for a new
product, service, or business

opportunity gap - Answers :a problem

, window of opportunity - Answers :the time period in which a firm can realistically enter a
new market

three ways to identify an opportunity - Answers :observing trends, solving a problem,
finding gaps in the marketplace

endowment effect - Answers :people value a good, service, or anything value more
once they possess it

4 essential qualities of an opportunity - Answers :attractive, timely, durable, anchored in
a product, service, or business that creates or adds value for its buyer or end user

examples of companies started to solve a problem - Answers :iCracked, KaZam, Flings
Bins, Rover.com, GymFlow, Parking Panda, Uptown Cheapskate, Sir Kensington's
Ketchup,

environmental trends suggesting business or product opportunity gaps - Answers
:economic forces, social forces, technological advances, political and regulatory
changes

economic forces - Answers :help determine areas that are ripe for start-ups and areas
that start-ups should avoid
(ex.) a weak economy favors start-ups that help consumers save money -
GasBuddy.com

social forces - Answers :alter how people and businesses behave and set their priorities
(ex.) Life wear spoon, Jitterbug phone, pill pak, care linx

technological forces - Answers :advances in technology frequently create business
opportunities
(ex.) computer industry, internet, biotechnology, digital photography, sharing economy -
H20Audio

political action and regulatory changes - Answers :laws to protect the environment have
created opportunities for entrepreneurs to start firms that help other firms comply with
environmental laws and regulations
(ex.) OSHA, commercial drone industry

personal characteristics of of the entrepreneur - Answers :prior experience, cognitive
factors, social networks, creativity

"sixth sense" that entrepreneurs have - Answers :entrepreneurial alertness - the ability
to notice things without engaging in deliberate search

creativity - Answers :the process of generating a novel or useful idea

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