AIPMM- CPM EXAM QUESTIONS AND
CORRECT ANSWERS(VERIFIED
ANSWERS)/NEWEST UPDATE
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Practice questions for this set
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Product definition
Choose matching term
1 What are the 3 special lifecyles? 2 It is tangible or intangible.
What is the strategy for existing
This is what you do in the mind of
3 market/new product? (Ansoff's 4
the prospect
Growth Matrix)
Don't know?
Terms in this set (183)
, intangibility
Nature and characteristic inseparability
of a service variability
perishability
Product
What are the 4 Kotler's Price
Market Strategies? Promotion
Place
Intensity of Competitive Rivalry
Threat of New Entrants
What are Porter's 5
Threat of Substitute
forces?
Bargaining Power of Customers
Bargaining Power of Suppliers
Conceive
Plan
Develop
What are the 7 phases of
Qualify
PLC?
Launch
Deliver
Retire
Conceive
What are the steps of Plan
NPD? (Phases) Develop
Qualify
What is the strategy for Market Penetration
existing market/existing
product? (Ansoff's
Growth Matrix)
What is the strategy for Product Development
existing market/new
product? (Ansoff's
Growth Matrix)
What is the strategy for Market Development
NEW market/existing
product? (Ansoff's
Growth Matrix)
, What is the strategy for Diversification
new market/new
product? (Ansoff's
Growth Matrix)
Market Objective: Gain Introduction
awareness
Competition: None
Product: One
Price:
Skimming/Penetration
Promotion:
Educate/Inform
Place: Limited
Market Objective: Stress Growth
differentiation
Competition: Growing
Product: More version
Price: Gain market share
Promotion: Competitive
differences
Place: more outlets
Market Objective: Maturity
Maintain brand loyalty
Competition: Many
Product: Full
Price: Defend market
share
Promotion: Reminder
oriented
Place: Max outlets
Market Objective: Decline
Harvest/Deletion
Competition: Reduced
Product: Best Sellers
Price: Stay profitable
Promotion: Reduced
Place: Few
CORRECT ANSWERS(VERIFIED
ANSWERS)/NEWEST UPDATE
Save
Practice questions for this set
Learn 1 /7 Study with Learn
Product definition
Choose matching term
1 What are the 3 special lifecyles? 2 It is tangible or intangible.
What is the strategy for existing
This is what you do in the mind of
3 market/new product? (Ansoff's 4
the prospect
Growth Matrix)
Don't know?
Terms in this set (183)
, intangibility
Nature and characteristic inseparability
of a service variability
perishability
Product
What are the 4 Kotler's Price
Market Strategies? Promotion
Place
Intensity of Competitive Rivalry
Threat of New Entrants
What are Porter's 5
Threat of Substitute
forces?
Bargaining Power of Customers
Bargaining Power of Suppliers
Conceive
Plan
Develop
What are the 7 phases of
Qualify
PLC?
Launch
Deliver
Retire
Conceive
What are the steps of Plan
NPD? (Phases) Develop
Qualify
What is the strategy for Market Penetration
existing market/existing
product? (Ansoff's
Growth Matrix)
What is the strategy for Product Development
existing market/new
product? (Ansoff's
Growth Matrix)
What is the strategy for Market Development
NEW market/existing
product? (Ansoff's
Growth Matrix)
, What is the strategy for Diversification
new market/new
product? (Ansoff's
Growth Matrix)
Market Objective: Gain Introduction
awareness
Competition: None
Product: One
Price:
Skimming/Penetration
Promotion:
Educate/Inform
Place: Limited
Market Objective: Stress Growth
differentiation
Competition: Growing
Product: More version
Price: Gain market share
Promotion: Competitive
differences
Place: more outlets
Market Objective: Maturity
Maintain brand loyalty
Competition: Many
Product: Full
Price: Defend market
share
Promotion: Reminder
oriented
Place: Max outlets
Market Objective: Decline
Harvest/Deletion
Competition: Reduced
Product: Best Sellers
Price: Stay profitable
Promotion: Reduced
Place: Few
