MARKETING 231>Marketing Management 15th edition Test Bank 2025
version
Marketing Management chapter 1 practice test
1. Which of the following statements about marketing is true?
A) It is of little importance when products are standardized.
B) It can help create jobs in the economy by increasing demand for goods and
services.
C) It helps to build a loyal customer base but has no impact on a firm's
intangible assets.
D) It is more important for bigger organizations than smaller ones.
E) It is seldom used by nonprofit organizations.
Page: 4
B
2. is the art and science of choosing target markets and getting, keeping,
and growing customers through creating, delivering, and communicating superior
customer value.
A) Marketing management
B) Knowledge management
C) Operations management
D) Strategic management
E) Distribution management
Page: 5
A
3. Identify the correct statement about marketing management.
,A) It is primarily concerned with the systematic gathering, recording, and
analysis of data about issues related to marketing products and services.
B) It focuses mostly on monitoring the profitability of a company's products
and services.
C) It focuses solely on attaining an organization's sales goals in an efficient
manner.
D) It is defined as the field that deals with planning and managing a business at
the highest level of corporate hierarchy.
E) It occurs when at least one party to a potential exchange thinks about the
means of achieving desired responses from other parties.
Page: 5
E
4. A social definition of marketing says .
A) effective marketing requires companies to remove intermediaries to achieve
a closer connection with direct consumers
B) a company should focus exclusively on achieving high production
efficiency, low costs, and mass distribution to facilitate the broadest possible
access to the company's products
C) marketing is the process by which individuals and groups obtain what they
need and want through creating, offering, and freely exchanging products and
services of value with others
D) marketing is the process of extracting the maximum value from consumers
to facilitate corporate growth
E) marketing is the process of aggressive selling and promotion to encourage
the purchase of products that might otherwise be unsought by the consumer
Page: 5
,C
5. goods constitute the bulk of most countries' production and marketing
efforts.
A) Durable
B) Impulse
C) Physical
D) Luxury
E) Intangible
Page: 5
C
6. As economies advance, a growing proportion of their activities focuses on
the production of
.
A) products
B) events
C) experiences
D) luxury goods
E) services
Page: 5
E
7. Car rental firms, hair dressers, and management consultants provide .
A) goods
B) experiences
, C) events
D) services
E) information
Page: 5
D
8. The Soccer World Cup is promoted aggressively to both companies and
fans. This is an example of marketing a(n) .
A) idea
B) place
C) luxury item
D) event
E) service
Page: 5
D
9. The "Malaysia, Truly Asia" ad campaign that showcased Malaysia's
beautiful landscape and its multicultural society in order to attract tourists is an
example of marketing.
A) event
B) property
C) service
D) place
E) idea
Page: 6
version
Marketing Management chapter 1 practice test
1. Which of the following statements about marketing is true?
A) It is of little importance when products are standardized.
B) It can help create jobs in the economy by increasing demand for goods and
services.
C) It helps to build a loyal customer base but has no impact on a firm's
intangible assets.
D) It is more important for bigger organizations than smaller ones.
E) It is seldom used by nonprofit organizations.
Page: 4
B
2. is the art and science of choosing target markets and getting, keeping,
and growing customers through creating, delivering, and communicating superior
customer value.
A) Marketing management
B) Knowledge management
C) Operations management
D) Strategic management
E) Distribution management
Page: 5
A
3. Identify the correct statement about marketing management.
,A) It is primarily concerned with the systematic gathering, recording, and
analysis of data about issues related to marketing products and services.
B) It focuses mostly on monitoring the profitability of a company's products
and services.
C) It focuses solely on attaining an organization's sales goals in an efficient
manner.
D) It is defined as the field that deals with planning and managing a business at
the highest level of corporate hierarchy.
E) It occurs when at least one party to a potential exchange thinks about the
means of achieving desired responses from other parties.
Page: 5
E
4. A social definition of marketing says .
A) effective marketing requires companies to remove intermediaries to achieve
a closer connection with direct consumers
B) a company should focus exclusively on achieving high production
efficiency, low costs, and mass distribution to facilitate the broadest possible
access to the company's products
C) marketing is the process by which individuals and groups obtain what they
need and want through creating, offering, and freely exchanging products and
services of value with others
D) marketing is the process of extracting the maximum value from consumers
to facilitate corporate growth
E) marketing is the process of aggressive selling and promotion to encourage
the purchase of products that might otherwise be unsought by the consumer
Page: 5
,C
5. goods constitute the bulk of most countries' production and marketing
efforts.
A) Durable
B) Impulse
C) Physical
D) Luxury
E) Intangible
Page: 5
C
6. As economies advance, a growing proportion of their activities focuses on
the production of
.
A) products
B) events
C) experiences
D) luxury goods
E) services
Page: 5
E
7. Car rental firms, hair dressers, and management consultants provide .
A) goods
B) experiences
, C) events
D) services
E) information
Page: 5
D
8. The Soccer World Cup is promoted aggressively to both companies and
fans. This is an example of marketing a(n) .
A) idea
B) place
C) luxury item
D) event
E) service
Page: 5
D
9. The "Malaysia, Truly Asia" ad campaign that showcased Malaysia's
beautiful landscape and its multicultural society in order to attract tourists is an
example of marketing.
A) event
B) property
C) service
D) place
E) idea
Page: 6
