To influence the course of conflicts to the benefit of the organization and, when possible, to the benefit
of the organizations many constituents. - Answers Strategic Conflict management
A component of strategic conflict management that is for the purpose of achieving particular objectives
with organization. (being "smart") - Answers Strategic
A component of strategic conflict management that is the planned, deliberate action (the part that is
purposeful) - Answers Management
A component of strategic conflict management that is striving for the same object, position, or prized as
others - Answers Competition
A component of strategic conflict management which sharp disagreements or oppositions result in a
direct, overt threat of attack from another entity - Answers Conflict
_______ are built between the organizations and its various stakeholders with the assertive approach of
strategic conflict management. - Answers Mutual beneficial relationships
Public relations plays a key role in both profit and nonprofit organizations to - Answers compete for
limited resources and to engage in healthy, honest conflict with others who hold different views of what
is best and right for society.
What is one example of conflict? - Answers The scandal with Christian Louboutin shoes and other
companies copying the design for a lower price
What is an example of competition? - Answers Geico and Allstate Insurance companies
What are some important missions and convictions that some companies need to have to remain in
healthy competition and conflict with other organizations? - Answers 1. Make sure behavior is
honorable and defensible
2. Organization is ethical
3. Organization's mission is worthy
4. Organization has integrity
5. Organization works at creating mutual benefits whenever possible
Public Relations plays an important role in the course of conflict though - Answers Crisis management
_____occurs when a business or industry contends with government regulators or activist groups that
seems determined to curtail operations through what the industry considers excessive safety or
environmental standards - Answers Conflict Management
,The _____ taken towards publics depends on many factors that cause the ____ to change in response to
changing circumstances. - Answers Stance
What does stance determine? - Answers The strategy to respond to a situation
What are the two types of threats? - Answers 1. Situational Demands
2. Organizational Resources
In most conflict cases, public relations professionals must base decisions on - Answers past experiences
and instinct
Two basic threat principles: The first principle is that many factors determine the stand or position of an
organization when - Answers it comes to dealing with conflict and perceived threats against the
organization.
Two basic threat principles: The second principle is the the public relations stance dealing with -
Answers the dynamics of the audience or publics and how they react to changes as events unfold.
The contingency theory is made up of two factors. Name them. - Answers Factors determining stance
and position of an organization and the dynamics of the public or audience
The public relations approach is chosen to solve conflict is contingent on - Answers external factors and
internal factors
What are some examples of external factors in conflict management? - Answers
-Political/social/industrial environments
-External public's characteristics
-external threats
What are some examples of internal factors in conflict management? - Answers -General corporate
characteristics
-internal threats
-Relationship and internal person characteristics
The matrix of possible conflict variables that influences an organization's response is helpful in - Answers
understanding inputs into the complex decision-making process.
What are the two ranges or the contingency continuum? - Answers Pure advocacy and pure
accommodation
What is the best way to understand the entire conflict management process? - Answers Think of it as a
life cycle of a problem or issue that professionals must track
, What are the four stages of the Conflict management life cycle? - Answers 1. Proactive Phase
2. Strategic phase
3. Reactive Phase
4. Recovery Phase
What are the four processed of he proactive phase that prevent conflict from happening - Answers 1.
Environmental scanning
2. Issue tracking
3. Issue management
4. Crisis plan
the constant reading, watching, listening, current affairs with an eye to the organization's interests in
the proactive stage - Answers environmental scanning
Where occurrences emerge and the phase becomes more involved in processes such as the daily
clipping of news stories - Answers Issue tracking
When the organization makes behavioral changes or creates strategic plans in was that address the
emerging issue - Answers Issues management
A plan that is prepared for the worst issues or events that have escalated to crisis proportions-- part of
proactive phase - Answers Crisis plan
Where dangers or threats to people or organizations are conveyed to forestall personal, injury, health
problems, and environmental damage (strategic phase) - Answers Risk communication
Strategies that enable the organization to position itself favorable in anticipation for actions such as
litigation, boycott, adverse legislation, elections, or similar events that will pay out "the court of public
opinion." - Answers Conflict-positioning
A plan that public relations professionals create to be prepared for the worse outcome with a developed
plan to reduce risk communication efforts - Answers Crisis management plan
The implementation of the crisis management plan as well as efforts to meet needs of publics, disaster
victims, employees, government officials, and the media. - Answers Crisis communication
The techniques used to bring a heated conflict (collapsed salary negotiations) to a favorable resolution -
Answers Conflict resolution
Communication strategies and publicity efforts in support of legal actions or trials. - Answers Litigation
public relations