WGU C201 Study Set Exam Questions With
Correct Answers
Which /part /of /the /organizing /process /aids /in /effective /and /efficient /progress /toward /planned
/goals /and /often /results /in /changes /within /the /organization? /- /correct /answer(s) /✔✔
/Evaluating /results
What /is /the /result /of /a /company /increasing /the /delegation /of /authority /and /the /span /of
control? /- /correct /answer(s) /✔✔ /Increased /decision-making /authority /given /to /employees
/
Which /two /key /elements /does /an /effective /organization /include? /- /correct /answer(s) /✔✔
/Human /interaction
Structure
Why /does /a /line /organizational /structure /function /most /effectively /in /a /crisis /situation? /-
correct /answer(s) /✔✔ /It /establishes /a /direct /flow /of /authority.
/
A /company /might /divide /itself /into /smaller /groups /that /best /match /the /types /of /customers /it
serves. /What /is /this /is /an /example /of? /- /correct /answer(s) /✔✔ /Organization
/
Which /primary /driver /does /management /use /for /an /organization's /structure? /- /correct
answer(s) /✔✔ /Achievement /of /company /goals
/
Which /step /in /the /organizing /process /results /in /management /grouping /work /activities /into
units /within /the /organization? /- /correct /answer(s) /✔✔ /Departmentalization
/
,A /high-tech /startup /company /is /launching /a /marketing /campaign /for /its /new /social /media
/portal /by /highlighting /how /the /portal /exceeds /the /connectivity /and /collaboration /capabilities
/of /all /other /social /media /sites.
Which /type /of /competitive /advantage /is /this /company /leveraging? /- /correct /answer(s) /✔✔
/Product
Which /marketing /strategy /is /devoted /to /maintaining /continuous /bottom /line /prices /rather
/than /relying /on /short-term /price-cutting /tactics /such /as /cents-off /coupons, /rebates, /and
special /sales? /- /correct /answer(s) /✔✔ /Everyday /low /pricing
/
When /would /a /pull /promotional /strategy /enhance /a /competitive /advantage /to /market /a
/product /better /than /a /push /strategy? /- /correct /answer(s) /✔✔ /When /demand /for /the /product
/is /driven /by /the /end /user.
Which /marketing /tool /is /often /used /to /build /effective /relationship /marketing /campaigns? /-
correct /answer(s) /✔✔ /Affinity /programs
/
Which /element /of /the /promotional /mix /has /the /advantage /of /messaging /that /can /be /tailored
/for /each /customer, /but /the /disadvantage /of /a /high /cost /per /contact? /- /correct /answer(s) /✔✔
/Personal /selling
What /three /factors /should /be /addressed /in /a /successful /marketing /plan? /- /correct /answer(s)
✔✔ /Target /market
/
Sales /revenue /goals
Plan /implementation /timeline
Which /three /characteristics /are /measured /in /demographic /segmentation? /- /correct /answer(s)
✔✔ /Race /and /ethnicity
/
, Income
Household /size
In /which /three /ways /does /business-buying /behavior /differ /from /consumer-buying /behavior? /-
correct /answer(s) /✔✔ /A /group /or /committee /often /makes /decisions
/
Buyers /face /organizational /influences /that /affect /their /own /preferences
Purchasers /often /invite /selected /providers /to /bid /on /a /purchase
With /which /two /types /of /products /does /a /marketing /strategy /rely /on /advertising /more /than
personal /selling? /- /correct /answer(s) /✔✔ /Accessories /to /primary /products
/
Consumable /supplies
After /years /of /marketing /a /body /lotion, /a /cosmetics /company /begins /promoting /the /lotion /as
/an /insect /repellent /as /well.
In /which /three /product /life /cycle /extension /strategies /did /this /company /engage? /- /correct
answer(s) /✔✔ /Adding /new /users
/
Increasing /frequency /of /use
Finding /new /uses /for /the /product
What /are /three /qualities /of /strong /brand /equity? /- /correct /answer(s) /✔✔ /Awareness
Loyalty
Favorable /images
A /customer /intends /to /purchase /her /favorite /cereal. /It /is /out /of /stock, /so /she /purchases /an
/alternative /brand /of /cereal /instead.
Correct Answers
Which /part /of /the /organizing /process /aids /in /effective /and /efficient /progress /toward /planned
/goals /and /often /results /in /changes /within /the /organization? /- /correct /answer(s) /✔✔
/Evaluating /results
What /is /the /result /of /a /company /increasing /the /delegation /of /authority /and /the /span /of
control? /- /correct /answer(s) /✔✔ /Increased /decision-making /authority /given /to /employees
/
Which /two /key /elements /does /an /effective /organization /include? /- /correct /answer(s) /✔✔
/Human /interaction
Structure
Why /does /a /line /organizational /structure /function /most /effectively /in /a /crisis /situation? /-
correct /answer(s) /✔✔ /It /establishes /a /direct /flow /of /authority.
/
A /company /might /divide /itself /into /smaller /groups /that /best /match /the /types /of /customers /it
serves. /What /is /this /is /an /example /of? /- /correct /answer(s) /✔✔ /Organization
/
Which /primary /driver /does /management /use /for /an /organization's /structure? /- /correct
answer(s) /✔✔ /Achievement /of /company /goals
/
Which /step /in /the /organizing /process /results /in /management /grouping /work /activities /into
units /within /the /organization? /- /correct /answer(s) /✔✔ /Departmentalization
/
,A /high-tech /startup /company /is /launching /a /marketing /campaign /for /its /new /social /media
/portal /by /highlighting /how /the /portal /exceeds /the /connectivity /and /collaboration /capabilities
/of /all /other /social /media /sites.
Which /type /of /competitive /advantage /is /this /company /leveraging? /- /correct /answer(s) /✔✔
/Product
Which /marketing /strategy /is /devoted /to /maintaining /continuous /bottom /line /prices /rather
/than /relying /on /short-term /price-cutting /tactics /such /as /cents-off /coupons, /rebates, /and
special /sales? /- /correct /answer(s) /✔✔ /Everyday /low /pricing
/
When /would /a /pull /promotional /strategy /enhance /a /competitive /advantage /to /market /a
/product /better /than /a /push /strategy? /- /correct /answer(s) /✔✔ /When /demand /for /the /product
/is /driven /by /the /end /user.
Which /marketing /tool /is /often /used /to /build /effective /relationship /marketing /campaigns? /-
correct /answer(s) /✔✔ /Affinity /programs
/
Which /element /of /the /promotional /mix /has /the /advantage /of /messaging /that /can /be /tailored
/for /each /customer, /but /the /disadvantage /of /a /high /cost /per /contact? /- /correct /answer(s) /✔✔
/Personal /selling
What /three /factors /should /be /addressed /in /a /successful /marketing /plan? /- /correct /answer(s)
✔✔ /Target /market
/
Sales /revenue /goals
Plan /implementation /timeline
Which /three /characteristics /are /measured /in /demographic /segmentation? /- /correct /answer(s)
✔✔ /Race /and /ethnicity
/
, Income
Household /size
In /which /three /ways /does /business-buying /behavior /differ /from /consumer-buying /behavior? /-
correct /answer(s) /✔✔ /A /group /or /committee /often /makes /decisions
/
Buyers /face /organizational /influences /that /affect /their /own /preferences
Purchasers /often /invite /selected /providers /to /bid /on /a /purchase
With /which /two /types /of /products /does /a /marketing /strategy /rely /on /advertising /more /than
personal /selling? /- /correct /answer(s) /✔✔ /Accessories /to /primary /products
/
Consumable /supplies
After /years /of /marketing /a /body /lotion, /a /cosmetics /company /begins /promoting /the /lotion /as
/an /insect /repellent /as /well.
In /which /three /product /life /cycle /extension /strategies /did /this /company /engage? /- /correct
answer(s) /✔✔ /Adding /new /users
/
Increasing /frequency /of /use
Finding /new /uses /for /the /product
What /are /three /qualities /of /strong /brand /equity? /- /correct /answer(s) /✔✔ /Awareness
Loyalty
Favorable /images
A /customer /intends /to /purchase /her /favorite /cereal. /It /is /out /of /stock, /so /she /purchases /an
/alternative /brand /of /cereal /instead.
