2.3 AMA PCM Marketing Analysis Exam Questions and Answers Already Passed
Baby Boomers - Answers The 78 million people born during the baby boom, following World War II 46-
64
Barrier to Entry - Answers Anything that keeps new firms from entering an industry in which firms are
earning economic profits
Better Business Bureau (BBB) - Answers Association of business firms that promotes ethical conduct by
all business firms in a community.
Blended Family - Answers Family consisting of a biological parent, a stepparent, and children
Brand Competitors - Answers firms that market products with similar features and benefits to the same
customers at similar prices
Business Cycle - Answers Recurring fluctuations in economic activity consisting of recession and recovery
and growth and decline
Business Portfolio Analysis - Answers A technique that managers use to quantify performance measures
and growth targets to analyze its clients' strategic business units (SBUs) as though they were a collection
of separate investments.
Buying Power - Answers The quantity of goods and services a person can buy with a given amount of
money, undermined by inflation
Competition - Answers Contest between one or more organizations for shared resources and market
share
Consumerism - Answers An organized movement of citizens and government agencies to improve the
rights and power of buyers in relation to sellers.
Demographics - Answers Statistical study of human populations with respect to characteristics such as
age, sex, income, location, education, and religion.
Depression - Answers A long-term economic state characterized by unemployment and low prices and
low levels of trade and investment
Discretionary Income - Answers Disposable income available for spending and saving after an individual
has purchased the basic necessities of food, clothing, and shelter.
Disposable Income - Answers Income remaining after deduction of taxes and other mandatory charges,
available to be spent or saved as one wishes.
Diversification Analysis - Answers a technique that helps a firm search for growth opportunities from
among current and new markets as well as current and new products
Baby Boomers - Answers The 78 million people born during the baby boom, following World War II 46-
64
Barrier to Entry - Answers Anything that keeps new firms from entering an industry in which firms are
earning economic profits
Better Business Bureau (BBB) - Answers Association of business firms that promotes ethical conduct by
all business firms in a community.
Blended Family - Answers Family consisting of a biological parent, a stepparent, and children
Brand Competitors - Answers firms that market products with similar features and benefits to the same
customers at similar prices
Business Cycle - Answers Recurring fluctuations in economic activity consisting of recession and recovery
and growth and decline
Business Portfolio Analysis - Answers A technique that managers use to quantify performance measures
and growth targets to analyze its clients' strategic business units (SBUs) as though they were a collection
of separate investments.
Buying Power - Answers The quantity of goods and services a person can buy with a given amount of
money, undermined by inflation
Competition - Answers Contest between one or more organizations for shared resources and market
share
Consumerism - Answers An organized movement of citizens and government agencies to improve the
rights and power of buyers in relation to sellers.
Demographics - Answers Statistical study of human populations with respect to characteristics such as
age, sex, income, location, education, and religion.
Depression - Answers A long-term economic state characterized by unemployment and low prices and
low levels of trade and investment
Discretionary Income - Answers Disposable income available for spending and saving after an individual
has purchased the basic necessities of food, clothing, and shelter.
Disposable Income - Answers Income remaining after deduction of taxes and other mandatory charges,
available to be spent or saved as one wishes.
Diversification Analysis - Answers a technique that helps a firm search for growth opportunities from
among current and new markets as well as current and new products
