Complete Test Bank for Consumer Behaviour: Buy
+| +| +| +| +| +|
ing, Having, and Being (Canadian 9th Edition, 2024
+| +| +| +| +| +| +|
) by Michael R. Solomon – Chapters 1–15 –
+| +| +| +| +| +| +| +|
MCQs with Correct Answers
+| +| +| +|
for+|any+|assistance+|email+|at+|+|
, Consumer+|Behaviour:+|Buying,+|Having,+|and+|Being,+|Cdn.+|9e+|(Solomon)+|Chapt
er+|1+ | An+|Introduction+|to+|Consumer+|Behaviour
1) In+|studying+|consumers+|like+|Gail,+|a+|college+|student,+|marketers+|often+|find+|it+|useful+|to+|learn+|th
eir+|interests+|in+|music+|or+|clothing,+|how+|they+|spend+|their+|leisure+|time,+|and+|even+|their+|attitudes+|a
bout+|social+|issues,+|to+|be+|able+|to+|categorize+|consumers+|according+|to+|their+|lifestyles.+|This+|sort+|o
f+|information+|is+|called:
A) core+|values.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER:+ | B
+|
Type:+|MC
Page+|Ref:+|2
+| Skill:+ | Application
Objective:+ | L1-01+|Consumer+|behaviour+|is+|a+|process.
2) Tina,+|a+|supervisor+|of+|displays+|for+|Sears+|Canada,+|knows+|that+|attractive+|displays+|can+|genera
te+|additional+|sales+|of+|particular+|items.+|From+|a+|marketer's+|perspective,+|this+|is:
A) a+|purchase+|issue.
B) a+|post+|purchase+|issue.
C) merchandising+|complexity.
D) a+|loss+|leader
.
ANSWER:+ | A
Type:+|MC
Page+|Ref:+|3
+| Skill:+ | Application
Objective:+ | L1-01+|Consumer+|behaviour+|is+|a+|process.
for+|any+|assistance+|email+|at+|+|
, 3) John+|is+|the+|vice+|president+|of+|marketing+|for+|a+|local+|tour+|guide+|company.+|He+|is+|concerned+|t
hat+|his+|customers+|are+|not+|recommending+|his+|company+|to+|their+|friends.+|For+|John,+|this+|proble
m+|is+|a:
A) purchase+|issue.
B) demographic+|problem.
C) prepurchase+|issue.
D) post+|purchase+|issue.
ANSWER:+ | D
+|
Type:+|MC
Page+|Ref:+|3
Skill:+ | Application
+|
Objective:+ | L1-01+|Consumer+|behaviour+|is+|a+|process.
for+|any+|assistance+|email+|at+|+|
, 4) The+|expanded+|view+|of+|the+|exchange+|that+|includes+|the+|issues+|that+|influence+|the+|consum
er+|before,+|during,+|and+|after+|a+|purchase+|is+|called:
A) the+|value.
B) the+|strategic+|focus.
C) the+|pre-sell+|strategy.
D) the+|consumption+|process.
ANSWER:+ | D
+|
Type:+|MC
Page+|Ref:+|3
Skill:+ | Concept
+|
Objective:+ | L1-01+|Consumer+|behaviour+|is+|a+|process.
5) Gail+|decides+|to+|take+|a+|break+|from+|studying+|and+|goes+|online+|to+|check+|things+|out.+|She+|conne
cts+|with+|one+|of+|the+|product+|discussion+|groups+|that+|she+|participates+|in.+|This+|is+|an+|example+|of+|
a:
A) lifestyle+|discussion.
B) brand+|competition.
C) consumption+|community.
D) marketplace+|competition.
ANSWER:+ | C
+|
Type:+|MC
Page+|Ref:+|2
Skill:+ | Application
+|
Objective:+ | L1-01+|Consumer+|behaviour+|is+|a+|process.
6) If+|a+|product+|succeeds+|in+|satisfying+|needs+|and+|is+|purchased+|over+|and+|over+|again,+|it+|most+|like
ly+|has+|attained:
A) product+|separation.
B) brand+|loyalty.
C) lifestyle+|variation.
D) purchase+|conception.
ANSWER:+ | B
for+|any+|assistance+|email+|at+|+|
+| +| +| +| +| +|
ing, Having, and Being (Canadian 9th Edition, 2024
+| +| +| +| +| +| +|
) by Michael R. Solomon – Chapters 1–15 –
+| +| +| +| +| +| +| +|
MCQs with Correct Answers
+| +| +| +|
for+|any+|assistance+|email+|at+|+|
, Consumer+|Behaviour:+|Buying,+|Having,+|and+|Being,+|Cdn.+|9e+|(Solomon)+|Chapt
er+|1+ | An+|Introduction+|to+|Consumer+|Behaviour
1) In+|studying+|consumers+|like+|Gail,+|a+|college+|student,+|marketers+|often+|find+|it+|useful+|to+|learn+|th
eir+|interests+|in+|music+|or+|clothing,+|how+|they+|spend+|their+|leisure+|time,+|and+|even+|their+|attitudes+|a
bout+|social+|issues,+|to+|be+|able+|to+|categorize+|consumers+|according+|to+|their+|lifestyles.+|This+|sort+|o
f+|information+|is+|called:
A) core+|values.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER:+ | B
+|
Type:+|MC
Page+|Ref:+|2
+| Skill:+ | Application
Objective:+ | L1-01+|Consumer+|behaviour+|is+|a+|process.
2) Tina,+|a+|supervisor+|of+|displays+|for+|Sears+|Canada,+|knows+|that+|attractive+|displays+|can+|genera
te+|additional+|sales+|of+|particular+|items.+|From+|a+|marketer's+|perspective,+|this+|is:
A) a+|purchase+|issue.
B) a+|post+|purchase+|issue.
C) merchandising+|complexity.
D) a+|loss+|leader
.
ANSWER:+ | A
Type:+|MC
Page+|Ref:+|3
+| Skill:+ | Application
Objective:+ | L1-01+|Consumer+|behaviour+|is+|a+|process.
for+|any+|assistance+|email+|at+|+|
, 3) John+|is+|the+|vice+|president+|of+|marketing+|for+|a+|local+|tour+|guide+|company.+|He+|is+|concerned+|t
hat+|his+|customers+|are+|not+|recommending+|his+|company+|to+|their+|friends.+|For+|John,+|this+|proble
m+|is+|a:
A) purchase+|issue.
B) demographic+|problem.
C) prepurchase+|issue.
D) post+|purchase+|issue.
ANSWER:+ | D
+|
Type:+|MC
Page+|Ref:+|3
Skill:+ | Application
+|
Objective:+ | L1-01+|Consumer+|behaviour+|is+|a+|process.
for+|any+|assistance+|email+|at+|+|
, 4) The+|expanded+|view+|of+|the+|exchange+|that+|includes+|the+|issues+|that+|influence+|the+|consum
er+|before,+|during,+|and+|after+|a+|purchase+|is+|called:
A) the+|value.
B) the+|strategic+|focus.
C) the+|pre-sell+|strategy.
D) the+|consumption+|process.
ANSWER:+ | D
+|
Type:+|MC
Page+|Ref:+|3
Skill:+ | Concept
+|
Objective:+ | L1-01+|Consumer+|behaviour+|is+|a+|process.
5) Gail+|decides+|to+|take+|a+|break+|from+|studying+|and+|goes+|online+|to+|check+|things+|out.+|She+|conne
cts+|with+|one+|of+|the+|product+|discussion+|groups+|that+|she+|participates+|in.+|This+|is+|an+|example+|of+|
a:
A) lifestyle+|discussion.
B) brand+|competition.
C) consumption+|community.
D) marketplace+|competition.
ANSWER:+ | C
+|
Type:+|MC
Page+|Ref:+|2
Skill:+ | Application
+|
Objective:+ | L1-01+|Consumer+|behaviour+|is+|a+|process.
6) If+|a+|product+|succeeds+|in+|satisfying+|needs+|and+|is+|purchased+|over+|and+|over+|again,+|it+|most+|like
ly+|has+|attained:
A) product+|separation.
B) brand+|loyalty.
C) lifestyle+|variation.
D) purchase+|conception.
ANSWER:+ | B
for+|any+|assistance+|email+|at+|+|
