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Consumer Behaviour-2nd

Satish K Batra, S.H.H. Kazmi, Satish K. Batra - ISBN: 9788174466440

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On this page you find summaries, notes, study guides and many more for the textbook Consumer Behaviour-2nd, written by Satish K Batra, S.H.H. Kazmi & Satish K. Batra. The summaries are written by students themselves, which gives you the best possible insight into what is important to study about this book. Subjects like THE_INFLUENCE_OF_DEMOGRAPHY, THE_INFLUENCE_OF_CULTURE_AND_VALUES., THE_CONSUMER_DECISION_MAKING_PROCESS, STRATEGIES_FOR_IMPROVING_MANAGERIAL_DECISION_MAKING, SOCIAL_INFLUENCE_AND_BEHAVIORAL_COMPLIANCE, SELF-CONCEPT_AND_PERSONALITY., ENGAGING_CONSUMERS_THROUGH_ONLINE_MARKETING & CONTEMPORARY_STRATEGIES_IN_REACHING_CONSUMERS: will be dealt with.

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