FBLA Intro to Marketing Concepts Questions and Answers correct

FBLA Intro to Marketing Concepts Questions and Answers correct a business will miss some customers if it has not placed information on its internet Location A component of the marketing mix that provides protection and security for the product until the consumer can use it is packaging A marketing mix is the blending of which marketing elements? Product, price, distribution, and promotion A marketing mix that is designed to reach business customers might stress a quantity price discount A retail buyer typically requires skills in which of the following marketing functions? Pricing written marketing plan should identify your overall marketing strategy A unique, memorable quality of a brand is its image Advertising agencies and public relations firms are often involved in which of the seven marketing functions? promotion Advertising can be very important for new businesses because it lets potential customers know what kinds of products or service you offer As a marketing employee who is handling customer requests, questions, and complaints, your response to the customer inust depend upon_ knowledge of a company polices Because people cannot see or handle a service, it is important for the marketer to focus on the convenience of the service Businesses that operate on the Web need to hire Hire personal with skill in technologies Companies using a sales-based objective will sell their products to markets with a large number of available customers Effective marketing relies on the principles and concepts of Economics Elizabeth is an advertising salesperson for a local newspaper. She earns a 12 percent commission on her sales. La st month, Elizabeth sold $14,982 in advertising. Her commission was $1,797.84 For exchange to take place There must be at least two parties For managers and other decision-makers, the most important part of a marketing information system is the output In a market economy, who decides how products are produced? Business In a sales situation, describing an item's features to a customer is known as Presenting the products In business, the potential for profit increases As risk increases direct link between business and its customers Morgan works in the marketing department of a publishing company. In a meeting with his supervisors, Morgan wants to demonstrate that a marketing campaign he designed has resulted in increased sales over the last four months. As a graphic illustration of his campaign's success, Morgan should use a line graph New products are often expensive because The cost of development is passed on to consumers One of the most important considerations in direct mail advertising is The accuracy of the mailing list Over the last few decades, the leading advertising media has bee Television and news papers Sales forecasts predict The quantity of sales Sales promotion can involve all of the following EXCEPT Out door bill boards Sales promotions Generate immediate, short term sales Small and local businesses may be eliminated from many types of mass media advertising because of Lack of money to produce Small or expensive items are often packaged in large containers to reduce the chance of Theft temporarily pricing products below the list price and sometimes even below cost, to increase short run sales is Promotional Pricing The earliest use of marketing was to move product from producer to consumers The major advantage of publicity is the _ good will it can create The practice of using databases to make marketing decisions is known as data base marketing The process of designing activities in order to create goodwill toward a business is called public relation The struggle between companies for customers is called ___ competetion The term "product" is NOT concerned with Selling The type of promotion that involves short term activities, offers customers an incentive to make a purchase, and can be used successfully in all distribution channels is sales promotion The use of a name, symbol, or design to identify a particular product is known as branding The willingness to help customers and provide prompt service is referred to as Responsiveness Today, low cost of setting up shop _makes it even more possible and profitable to serve very small niches. On the internet Using the Internet for marketing research to find out customers' needs and wants is an example of identifying customer requirement