MDSC EXAM 2 STUDY GUIDE
self-regulation - Answers :occurs when an industry sets its own guidelines, proactively
resisting governmental interference, as is the case in the Hollywood film industry's
introduction of first the Production Code and then the MPAA Ratings System.
regulatory capture - Answers :often cited as a concern in relation to the Federal
Communications Commission (FCC), emerges when an industry exerts significant
influence on the policies that shape its practices, for example, Disney's influence over
the extension of the copyright term for the first Mickey Mouse cartoons.
antitrust - Answers :is the form of regulatory power that limits the formation of
monopolies and oligopolies in order to preserve market competition.
standards and practices - Answers :units in television broadcast regulate the content
that they broadcast in order to avoid negative publicity and backlash from advertisers
and viewers
spectrum scarcity - Answers :the condition created by the limited number of frequencies
available and the need to prevent multiple parties from broadcasting on the same
frequency.
protectionism - Answers :is a national cultural and media policy that promotes the
circulation of media content (among other works of art) made by its citizens and/or with
national funding.
net neutrality - Answers :is the policy that frames the internet as a common carrier,
similar to the telephone, preventing internet service providers (ISPs) from creating
internet "fast lanes" and "slow lanes" in order to prioritize online traffic to sites that they
own or that agree to pay the ISP for accelerated service.
You Answered
copyright term - Answers :is the period when an author enjoys the exclusive legal ability
to publish or license their work.
deregulation - Answers :is when a government agency eliminates constraints on media
companies, for example, when the Federal Communications Commission (FCC) in 2017
ruled that "growth in the number and variety of sources of entertainment, news, and
information in the modern media marketplace" justified the removal of the ban on a
company's simultaneous ownership of a daily newspaper and a television station in the
same Designated Market Area (DMA).
state regulation - Answers :refers to all of the regulatory actions undertaken by federal,
state, and local governments and may address media content, ownership, or
infrastructure.
, consumer society - Answers :is "a world in which commodities (goods) and commodified
experiences (services) are bought and sold, i.e. commercially exchanged, within a
market, i.e. capitalist economy" and exists interdependently with mass media.
branded entertainment - Answers :or "native advertising" is a "broad term that covers
many kinds of media, both fiction and non-fiction" in which a company advertises its
product or service by creating content that adopts the structure and style of other media
- for example the "Dove Real Beauty Sketches."
consumer-citizen - Answers :is a category that acknowledges the ways that media in
modern capitalist societies fuse the political and economic identities and agency of
audiences.
micro-celebrity - Answers :is a "kind of self-branding in user-generated online content"
in which "ordinary people take on some of the roles and functions of mass media" stars
although the scale of the impact that influencers have continues to grow.
pinkwashing - Answers :is an example of "ethical consumerism" in which "cynical
branding by companies eager to take advantage of consumers' desires to fit their
purchasing to their progressive identities" merely provides "a virtuous façade of support
for a good cause to what is really just marketing to certain consumer demographics that
actually does little to advance gender equity."
You Answered
audience measurement - Answers :includes practices such as Nielsen ratings and the
tallying of views and subscribers.
commodity activism - Answers :or "ethical consumerism" links "shopping with values
that conjoin expressions of identity with investments in politics."
Lifestyle media - Answers :"appeals broadly but addresses middle-class women as a
primary audience and presents them with instruction and inspiration in historically
feminized pursuits of the domestic sphere."
Product placement - Answers :is the incorporation of known brands into films, television
shows, and other media texts - for example, the prominent featuring of Reese's Pieces
candy in the 1982 film E.T.
consumerism - Answers :is presented by modern advertising as a "way of living, a
mindset, and identity" that can satisfy the needs that advertising creates.
media - Answers :are "technologies of information and communication that come in
many varieties" from images on film to words on paper to sounds on tape.
self-regulation - Answers :occurs when an industry sets its own guidelines, proactively
resisting governmental interference, as is the case in the Hollywood film industry's
introduction of first the Production Code and then the MPAA Ratings System.
regulatory capture - Answers :often cited as a concern in relation to the Federal
Communications Commission (FCC), emerges when an industry exerts significant
influence on the policies that shape its practices, for example, Disney's influence over
the extension of the copyright term for the first Mickey Mouse cartoons.
antitrust - Answers :is the form of regulatory power that limits the formation of
monopolies and oligopolies in order to preserve market competition.
standards and practices - Answers :units in television broadcast regulate the content
that they broadcast in order to avoid negative publicity and backlash from advertisers
and viewers
spectrum scarcity - Answers :the condition created by the limited number of frequencies
available and the need to prevent multiple parties from broadcasting on the same
frequency.
protectionism - Answers :is a national cultural and media policy that promotes the
circulation of media content (among other works of art) made by its citizens and/or with
national funding.
net neutrality - Answers :is the policy that frames the internet as a common carrier,
similar to the telephone, preventing internet service providers (ISPs) from creating
internet "fast lanes" and "slow lanes" in order to prioritize online traffic to sites that they
own or that agree to pay the ISP for accelerated service.
You Answered
copyright term - Answers :is the period when an author enjoys the exclusive legal ability
to publish or license their work.
deregulation - Answers :is when a government agency eliminates constraints on media
companies, for example, when the Federal Communications Commission (FCC) in 2017
ruled that "growth in the number and variety of sources of entertainment, news, and
information in the modern media marketplace" justified the removal of the ban on a
company's simultaneous ownership of a daily newspaper and a television station in the
same Designated Market Area (DMA).
state regulation - Answers :refers to all of the regulatory actions undertaken by federal,
state, and local governments and may address media content, ownership, or
infrastructure.
, consumer society - Answers :is "a world in which commodities (goods) and commodified
experiences (services) are bought and sold, i.e. commercially exchanged, within a
market, i.e. capitalist economy" and exists interdependently with mass media.
branded entertainment - Answers :or "native advertising" is a "broad term that covers
many kinds of media, both fiction and non-fiction" in which a company advertises its
product or service by creating content that adopts the structure and style of other media
- for example the "Dove Real Beauty Sketches."
consumer-citizen - Answers :is a category that acknowledges the ways that media in
modern capitalist societies fuse the political and economic identities and agency of
audiences.
micro-celebrity - Answers :is a "kind of self-branding in user-generated online content"
in which "ordinary people take on some of the roles and functions of mass media" stars
although the scale of the impact that influencers have continues to grow.
pinkwashing - Answers :is an example of "ethical consumerism" in which "cynical
branding by companies eager to take advantage of consumers' desires to fit their
purchasing to their progressive identities" merely provides "a virtuous façade of support
for a good cause to what is really just marketing to certain consumer demographics that
actually does little to advance gender equity."
You Answered
audience measurement - Answers :includes practices such as Nielsen ratings and the
tallying of views and subscribers.
commodity activism - Answers :or "ethical consumerism" links "shopping with values
that conjoin expressions of identity with investments in politics."
Lifestyle media - Answers :"appeals broadly but addresses middle-class women as a
primary audience and presents them with instruction and inspiration in historically
feminized pursuits of the domestic sphere."
Product placement - Answers :is the incorporation of known brands into films, television
shows, and other media texts - for example, the prominent featuring of Reese's Pieces
candy in the 1982 film E.T.
consumerism - Answers :is presented by modern advertising as a "way of living, a
mindset, and identity" that can satisfy the needs that advertising creates.
media - Answers :are "technologies of information and communication that come in
many varieties" from images on film to words on paper to sounds on tape.
