PUR4404C FINAL EXAM UPDATED QUESTIONS AND VERIFIED
ANSWERS
True or false: Intercultural communication and international communication refer to the same thing -
CORRECT ANSWER✅✅✅false
what are the major social trends that drove the need in public relations? - CORRECT ANSWER✅✅✅-
communication technology improvements
-expansion of democracy
-growth of large institutions
-increasing sophistication of publics
What does the Grunig-Hunt evolutionary models of public relations development and practice include? -
CORRECT ANSWER✅✅✅-2-way symmetrical model
-press agentry model
-2-way asymmetric model
-public information model
True or false: surveys are longer than pools - CORRECT ANSWER✅✅✅true
true or false: quantitative methods permit generalizations to large populations, whereas qualitative
don't - CORRECT ANSWER✅✅✅true
true or false: the advantage of qualitative methods is that they add richness and context to the body of
knowledge - CORRECT ANSWER✅✅✅true
true or false: 5% is an acceptable probability of error in public relations research - CORRECT
ANSWER✅✅✅true
true or false: public relations researchers seldom employ surveys - CORRECT ANSWER✅✅✅false
,According to Broom and Smith 1979, what are the roles typically carried out by public relations
practitioners? - CORRECT ANSWER✅✅✅-communication facilitator
-communication technician
-problem-solving process facilitator
-expert prescriber
which of the following methods is characterized by the greatest control on a researcher's part? -
CORRECT ANSWER✅✅✅experiments
which of the following events is considered the turning point in the growth of international public
relations? - CORRECT ANSWER✅✅✅WWII
true or false: production and encoding describe the same process - CORRECT ANSWER✅✅✅true
why did New Coke fail? - CORRECT ANSWER✅✅✅the new and old identities of the product clashed
and the company violated American's expectations regarding what Coke should be
true or false: cross-national conflict shifting is a form of international public relations in which the target
audiences are outside the country itself, such as other governments, MNCs, and international actors
such as nongovernmental organizations (NGOs) - CORRECT ANSWER✅✅✅false
true or false: public relations efforts by the government of South Korea were more effective than those
by the government of Swaziland - CORRECT ANSWER✅✅✅true
true or false: Sutradhars can be considered ancient public relations officers - CORRECT
ANSWER✅✅✅true
what is hong-bo? - CORRECT ANSWER✅✅✅a korean term for public relations
what is perestroika? - CORRECT ANSWER✅✅✅the process of transition to democracy in the former
Soviet Union
, four words commonly linked to public relations? - CORRECT ANSWER✅✅✅managerial, strategy,
responsive, tactical
true or false: functional definitions of public relations describes what public relations is, whereas
normative definitions describe what public relations should be - CORRECT ANSWER✅✅✅true
which form of international public relations is concentrated government effort to achieve domestic and
international roles? - CORRECT ANSWER✅✅✅nation building
which of the following is true about stereotypes? - CORRECT ANSWER✅✅✅-they regulate behavior
-they form parameters of thinking about things by limiting our understanding of them
-they involve oversimplification
-they are often unsubstantiated
true or false: censorship is not a form of regulation - CORRECT ANSWER✅✅✅false
regulation is the type of control in which various entities compete for power to maintain what kinds of
norms? - CORRECT ANSWER✅✅✅moral, social, and cultural
how many cultural dimensions are there in Hofstede's classification system? - CORRECT
ANSWER✅✅✅6
true or false: in high-context cultures, communication is explicit and information flows freely - CORRECT
ANSWER✅✅✅false
true or false: in low-context cultures, relational prestige is more important than logical arguments -
CORRECT ANSWER✅✅✅false
what is a type of communication that straddles in line between persuasion and coercion? - CORRECT
ANSWER✅✅✅propaganda
ANSWERS
True or false: Intercultural communication and international communication refer to the same thing -
CORRECT ANSWER✅✅✅false
what are the major social trends that drove the need in public relations? - CORRECT ANSWER✅✅✅-
communication technology improvements
-expansion of democracy
-growth of large institutions
-increasing sophistication of publics
What does the Grunig-Hunt evolutionary models of public relations development and practice include? -
CORRECT ANSWER✅✅✅-2-way symmetrical model
-press agentry model
-2-way asymmetric model
-public information model
True or false: surveys are longer than pools - CORRECT ANSWER✅✅✅true
true or false: quantitative methods permit generalizations to large populations, whereas qualitative
don't - CORRECT ANSWER✅✅✅true
true or false: the advantage of qualitative methods is that they add richness and context to the body of
knowledge - CORRECT ANSWER✅✅✅true
true or false: 5% is an acceptable probability of error in public relations research - CORRECT
ANSWER✅✅✅true
true or false: public relations researchers seldom employ surveys - CORRECT ANSWER✅✅✅false
,According to Broom and Smith 1979, what are the roles typically carried out by public relations
practitioners? - CORRECT ANSWER✅✅✅-communication facilitator
-communication technician
-problem-solving process facilitator
-expert prescriber
which of the following methods is characterized by the greatest control on a researcher's part? -
CORRECT ANSWER✅✅✅experiments
which of the following events is considered the turning point in the growth of international public
relations? - CORRECT ANSWER✅✅✅WWII
true or false: production and encoding describe the same process - CORRECT ANSWER✅✅✅true
why did New Coke fail? - CORRECT ANSWER✅✅✅the new and old identities of the product clashed
and the company violated American's expectations regarding what Coke should be
true or false: cross-national conflict shifting is a form of international public relations in which the target
audiences are outside the country itself, such as other governments, MNCs, and international actors
such as nongovernmental organizations (NGOs) - CORRECT ANSWER✅✅✅false
true or false: public relations efforts by the government of South Korea were more effective than those
by the government of Swaziland - CORRECT ANSWER✅✅✅true
true or false: Sutradhars can be considered ancient public relations officers - CORRECT
ANSWER✅✅✅true
what is hong-bo? - CORRECT ANSWER✅✅✅a korean term for public relations
what is perestroika? - CORRECT ANSWER✅✅✅the process of transition to democracy in the former
Soviet Union
, four words commonly linked to public relations? - CORRECT ANSWER✅✅✅managerial, strategy,
responsive, tactical
true or false: functional definitions of public relations describes what public relations is, whereas
normative definitions describe what public relations should be - CORRECT ANSWER✅✅✅true
which form of international public relations is concentrated government effort to achieve domestic and
international roles? - CORRECT ANSWER✅✅✅nation building
which of the following is true about stereotypes? - CORRECT ANSWER✅✅✅-they regulate behavior
-they form parameters of thinking about things by limiting our understanding of them
-they involve oversimplification
-they are often unsubstantiated
true or false: censorship is not a form of regulation - CORRECT ANSWER✅✅✅false
regulation is the type of control in which various entities compete for power to maintain what kinds of
norms? - CORRECT ANSWER✅✅✅moral, social, and cultural
how many cultural dimensions are there in Hofstede's classification system? - CORRECT
ANSWER✅✅✅6
true or false: in high-context cultures, communication is explicit and information flows freely - CORRECT
ANSWER✅✅✅false
true or false: in low-context cultures, relational prestige is more important than logical arguments -
CORRECT ANSWER✅✅✅false
what is a type of communication that straddles in line between persuasion and coercion? - CORRECT
ANSWER✅✅✅propaganda
