AIPMM CPM FINAL PAPER EXAM 2025 QUESTIONS WITH
ANSWERS RATED A+
✔✔Pricing inputs - ✔✔Corporate goals
Brand strategy
Value product brings to customers
✔✔Pricing Process - ✔✔Define pricing strategy
Set list/MSRP
Define price adjustments
Determine promotion price to change demand
✔✔Market Leader - ✔✔Kotler's Strategy for Mature Markets
Creates new products, new/more usages, new markets
✔✔Market Challenger - ✔✔Kotler's Strategy for Mature Markets
Attacks with discounting, proliferation, improved services, cost reduction, advertising
✔✔Market Follower - ✔✔Kotler's Strategy for Mature Markets
Product imitator
✔✔Market Nicher - ✔✔Kotler's Strategy for Mature Markets
Product or market specialist
✔✔Defensive Strategies - ✔✔Position defense
Flanking defense
Contraction defense
Pre-emptive Defense
Counter-Offensive Defense
Mobile Defense
✔✔Offensive Strategies - ✔✔Frontal Attack
Flank Attack
Encirclement Attack
Bypass Attack
Guerilla Attack
✔✔Brand - ✔✔Promise of benefits that exist in customer's mind
✔✔Roadmap - ✔✔This tool helps communicate strategic and tactical information to
assist in decision making, product and business strategy, planning and portfolio
investment decisions
✔✔Visionary
Technological
, Platform
Product Portfolio - ✔✔Types of roadmaps
✔✔Strategy - ✔✔High level plan to achieve one or more goals under the conditions of
uncertainty
✔✔Process of developing Strategy - ✔✔Analyze current state
Form appropriate strategy
Create tactical actions
Check against strategic and tactical objectives
✔✔Segmentation
Positioning
Product SWOT Analysis - ✔✔Three most important PM strategies
✔✔Product Market fit triad - ✔✔Problem
Business Model
Product
✔✔Generate ideas - ✔✔First step in the ideation process
✔✔Sales Oriented
Profit Oriented
Status Quo - ✔✔Pricing objectives
✔✔ProdBOK - ✔✔Standard concepts. It is a guide to seek additional process. First
published in 2013
✔✔Process - ✔✔Activity using knowledge over time resulting into deliverables
✔✔Business
Market
Customers
Organization
Product - ✔✔Knowledge Areas
✔✔New Product Development/Acquisition - ✔✔Process of bringing new product to the
market through product development or acquisition
✔✔Product Development - ✔✔Process of designing, creating, launching new product to
market
✔✔Product Acquisition - ✔✔Process of acquiring an entire organization or product line
ANSWERS RATED A+
✔✔Pricing inputs - ✔✔Corporate goals
Brand strategy
Value product brings to customers
✔✔Pricing Process - ✔✔Define pricing strategy
Set list/MSRP
Define price adjustments
Determine promotion price to change demand
✔✔Market Leader - ✔✔Kotler's Strategy for Mature Markets
Creates new products, new/more usages, new markets
✔✔Market Challenger - ✔✔Kotler's Strategy for Mature Markets
Attacks with discounting, proliferation, improved services, cost reduction, advertising
✔✔Market Follower - ✔✔Kotler's Strategy for Mature Markets
Product imitator
✔✔Market Nicher - ✔✔Kotler's Strategy for Mature Markets
Product or market specialist
✔✔Defensive Strategies - ✔✔Position defense
Flanking defense
Contraction defense
Pre-emptive Defense
Counter-Offensive Defense
Mobile Defense
✔✔Offensive Strategies - ✔✔Frontal Attack
Flank Attack
Encirclement Attack
Bypass Attack
Guerilla Attack
✔✔Brand - ✔✔Promise of benefits that exist in customer's mind
✔✔Roadmap - ✔✔This tool helps communicate strategic and tactical information to
assist in decision making, product and business strategy, planning and portfolio
investment decisions
✔✔Visionary
Technological
, Platform
Product Portfolio - ✔✔Types of roadmaps
✔✔Strategy - ✔✔High level plan to achieve one or more goals under the conditions of
uncertainty
✔✔Process of developing Strategy - ✔✔Analyze current state
Form appropriate strategy
Create tactical actions
Check against strategic and tactical objectives
✔✔Segmentation
Positioning
Product SWOT Analysis - ✔✔Three most important PM strategies
✔✔Product Market fit triad - ✔✔Problem
Business Model
Product
✔✔Generate ideas - ✔✔First step in the ideation process
✔✔Sales Oriented
Profit Oriented
Status Quo - ✔✔Pricing objectives
✔✔ProdBOK - ✔✔Standard concepts. It is a guide to seek additional process. First
published in 2013
✔✔Process - ✔✔Activity using knowledge over time resulting into deliverables
✔✔Business
Market
Customers
Organization
Product - ✔✔Knowledge Areas
✔✔New Product Development/Acquisition - ✔✔Process of bringing new product to the
market through product development or acquisition
✔✔Product Development - ✔✔Process of designing, creating, launching new product to
market
✔✔Product Acquisition - ✔✔Process of acquiring an entire organization or product line
